We’ve reached a time when technological developments and integration into consumerism can be hard to keep up with today. The latest tech fad being surveyed and implemented in websites, chatbots, presents another streamlined and technologically efficient way for business owners to one-up their client interaction on a daily basis. What is…Continue Reading..
In 2014, marketers witnessed a groundbreaking development when mobile use exceeded laptop use for the first time since the development of the computer and Internet. Since that revolutionary convergence almost 3 years ago now, mobile application usage has increased exponentially. Today, hundreds of millions of consumers are searching for products…Continue Reading..
With 2016 officially coming to a close, it’s time to reflect on the most promising social media marketing trends that will undoubtedly shape the conversation in 2017. This past year was one of hyped Video Marketing, live consumer support, and Live Video incorporation into just about every social media platform.…Continue Reading..
As the current Group Executive, Digital and Technology at UnitingCare Queensland, Nina Du Thaler is a highly experienced woman with what she likes to call a Major in Artificial Intelligence. In all seriousness Nina did complete an IT degree and has then actively pursued a variety of roles across numerous industries to broaden…Continue Reading..
As a marketer and the Marketing Manager of Women in Digital I couldn’t miss out on the 10th anniversary of the Email Marketing Congress EMSA in Brisbane this year. Email marketing is an important part of the marketing mix to ensure you can build a story and foster relationships with…Continue Reading..
With the Email Marketing Summit Australia (EMSA) coming soon to Brisbane, we jumped on the opportunity to interview Kelly Newbery, Content Marketing Manager at Vision6, to learn more about the event. WID: Could you tell us a bit about Vision6? Kelly: Vision6 is Australia’s leading email marketing platform. We help marketers get…Continue Reading..
A few weekends ago Women In Digital held their first all day workshop and what a day it was! The room was filled with sassy and determined women ready to open their minds and share their stories to better define and grow themselves as a woman and professional. I wanted to…Continue Reading..
If you have never heard of the Email Marketing Summit Australia (EMSA) then let me fill you in. The EMSA is a premium event designed by email marketers for people interested in email marketing! If you want to learn about how email marketing can increase your ROI or currently utilise…Continue Reading..
Unlike riding a bike most activities, when stopped for a while, will result in the diminishment of skill. If a ballerina stops dancing for a year, she’ll find it a little harder to pirouette the next time she attempts it, just as a gym junkie may find it difficult to…Continue Reading..
No you aren’t imagining it- people have been flicking Poké balls at imaginary Pokémon for months now. This new game has boomed due to its epic augmented reality (AR) and geo-targeting abilities. Ironically it has brought back the old fashion need to get outside and play games (except the small…Continue Reading..