On April 19, Sydney’s digital community gathered for the second Women in Digital event of 2017 at the Art House Hotel. The theme for April was ‘Mobility – it’s a Mindset’, drawing on three senior digital leaders to share their experience of mobility as both a career mindset, and through their…Continue Reading..
Your closet isn’t the only thing that should receive some spring-cleaning attention while you’re organising this week. Social media is an ever-changing digital presence for how we choose to represent our businesses and ourselves. As such, it requires monthly upkeep that a lot of people fail to perform across all…Continue Reading..
Virtual Reality (VR) is the next big up-and-coming development for user experience today. With the VR and Augmented Reality (AR) industry expected to be worth $162 billion by 2020, Facebook and other massive social media platforms today are taking note. This past month, Facebook set the social media standard by…Continue Reading..
Telling a good story is a powerful tool. Whether you’re teaching a lesson, sharing an opinion, or convincing someone to buy a product or service, a story can be the literal iteration of the consumer journey. It’s a way to show your customer you understand who they are, what their…Continue Reading..
‘Innovation’ and ‘trends’ are two words constantly thrown around in the digital community, so much that it can become difficult to filter through the haze of buzz words to understand the real progression in the digital world. With so many uncertainties around where the industry is heading, it was refreshing…Continue Reading..
Digital video is booming on Facebook, especially since autoplay and Facebook live were introduced to the platform. According to Social Media Today, Facebook has an average of 8 billion daily video views. Video is even receiving a 135% greater organic reach than photo posts. When you see statistics like this, it’s…Continue Reading..
With 2016 officially coming to a close, it’s time to reflect on the most promising social media marketing trends that will undoubtedly shape the conversation in 2017. This past year was one of hyped Video Marketing, live consumer support, and Live Video incorporation into just about every social media platform.…Continue Reading..
As the current Group Executive, Digital and Technology at UnitingCare Queensland, Nina Du Thaler is a highly experienced woman with what she likes to call a Major in Artificial Intelligence. In all seriousness Nina did complete an IT degree and has then actively pursued a variety of roles across numerous industries to broaden…Continue Reading..
As a marketer and the Marketing Manager of Women in Digital I couldn’t miss out on the 10th anniversary of the Email Marketing Congress EMSA in Brisbane this year. Email marketing is an important part of the marketing mix to ensure you can build a story and foster relationships with…Continue Reading..
With the Email Marketing Summit Australia (EMSA) coming soon to Brisbane, we jumped on the opportunity to interview Kelly Newbery, Content Marketing Manager at Vision6, to learn more about the event. WID: Could you tell us a bit about Vision6? Kelly: Vision6 is Australia’s leading email marketing platform. We help marketers get…Continue Reading..