Facebook unveils mobile app just for the Virtual Reality experience
Virtual Reality (VR) is the next big up-and-coming development for user experience today. With the VR and Augmented Reality (AR) industry expected to be worth $162 billion by 2020, Facebook and other massive social media platforms today are taking note.
This past month, Facebook set the social media standard by launching an entirely VR-based accompanying mobile app, Facebook 360, for users wishing to experience the 3D Facebook content through VR goggles. As the home to over 25 million 360-degree photos, and now close to 1 million immersive videos, Facebook decided they want users to be able to focus on this VR content by itself, removed from the rest of the platform media.
To make it possible, Facebook released Facebook 360, which is for right now, only compatible with Samsung Gear VR and other Gear VR-related goggles. Facebook did state that they plan to make the app compatible with other brands of VR-related goggles in the future, however.
How does Facebook 360 work?
Facebook 360 is completely free to download, and resembles the experience of the normal Facebook app. While inside the app, users have the ability to “react” to the content they are experiencing with the usual happy, sad, angry, and laughing emojis. Also similar to the normal Facebook app, users have four separate Facebook 360 feeds at their fingertips: saved content, content posted by followed friends, an explore feed for locating new content, and the usual timeline option for displaying uploaded and shared content.
Facebook is hoping the launch of this app will encourage users to become more passionate about capturing and uploading 360-images and immersive videos to the platform. They know VR is the technology of the future, and they want to be part of the conversation when it becomes the basis of everything we do a few years from now.
Blog submission by Alexandra Fasulo