In 2014, marketers witnessed a groundbreaking development when mobile use exceeded laptop use for the first time since the development of the computer and Internet. Since that revolutionary convergence almost 3 years ago now, mobile application usage has increased exponentially. Today, hundreds of millions of consumers are searching for products and services, purchasing them, and filling out order information right from their mobile device. The result is a greater reliance on mobile applications than websites when it comes to consumer interaction.

Though many are aware of the rise of mobile apps, millions continue to drag their feet when it comes to accepting the added benefits and differences between websites and apps.

Here are 3 key differences between apps and websites to consider:

  1. Interaction
    You’ve probably heard a lot of people say, “Yeah, I know what an app is – but I don’t need one, I already have a website.” This common misconception has prevented businesses of all sizes from truly capitalizing off of the direct interactive elements in mobile apps. With an app, you can directly send push notifications to people’s phones, structure quizzes, games, and update alerts for participating consumers, and even incorporate a daily quiz for garnering valuable information. With so many websites and digital advertisements out there today, consumers are looking for a one-on-one interactive experience with a brand.
  1. Customization
    Mobile apps can be curated to suit specific kinds of consumers. Websites are a one-size-fits-all digital platform designed to provide the basic information and contact process for securing a service. On an app, businesses can program in different “login” portals for providing the exact kind of app and marketing experience they want to different groups of people. It’s a much more customized option for consumer interaction.
  1. Advanced device capabilities
    This is one where the two don’t even come close to comparison. Since apps are a relatively new development, their fundamental design platforms are capable of incorporating far more advanced widgets and overall device capabilities than websites. On an app, geo-location, camera integration, and live video features make the consumer experience as personal as it gets. When was the last time websites encouraged live video and photo posting and sharing?

Although it is still a basic requirement to have a high-functioning, optimized website design to close leads today, you and your business should consider developing a mobile app in conjunction with your website. Apps provide us with incomparable direct consumer interaction requirements, and are just plain more fun for users when it comes time to learning about your company.

Are you thinking about building a mobile app? Tell us about your inspiration to do so below!