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About Parul Gupta

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So far Parul Gupta has created 40 blog entries.

The 5 Awkward Phases of Design Thinking Facilitation

By Sejal Jamnadas An attempt to use design thinking could be likened to experiencing the peak of your professional imposter syndrome. I mean surely, somebody will eventually figure out that you have no idea what the final outcome will be of the session. All you have is some butchers’ paper, post-it notes, the people sitting

By |2018-02-12T21:53:41+10:00February 12th, 2018|Categories: Blog Posts, Career Tips|Tags: , , , |0 Comments

PR for Start Ups

By Lani Pauli PR seems to be the golden child of a new business marketing arsenal. Send product to waiting journalist, get published, and watch the sales roll in, right? Sure, if you have a sizeable advertising budget to pair with that press release, but public relations in real life is a much longer game,

By |2018-02-10T15:25:43+10:00February 10th, 2018|Categories: Marketing, Recommended|Tags: , , , |0 Comments

Why Brands Should be Working with Micro Influencers and How to Start

By Ashton Rigg If ‘influencers’ was the marketing buzzword of 2017, ‘micro influencers’ is the next big thing. The platform? Instagram, usually. The content? Less polished, more organic. And if you’re thinking you need to shill out thousands of dollars to work with influencers, think again! But first… What exactly is a ‘micro influencer’? Let’s

Being Mentored Without Being Mentored

By Sejal Jamnadas You don’t suddenly have a mentor by asking someone to be your mentor. You don’t have a mentor by setting up monthly phone-calls or writing timelines and goals. It’s also not enough to just latch onto one mentor to cry to about all your woes and dreams. Artificial, formal mentoring relationships are

By |2018-01-28T21:07:59+10:00January 28th, 2018|Categories: Career Tips|Tags: , , , |0 Comments

Brisbane’s Own AI Expert: Natalie Rens

By Jeannine Meyer If you are currently active in the field of artificial intelligence (AI) or have a hankering to explore and understand the depths of machine learning, then you have most probably heard of recent PhD graduate and co-founder of Brisbane’s own AI meetup, Natalie Rens. What is even more intriguing is how this

Holly’s Incredible Voyage into the Digital World

By Jeannine Meyer As Holly Tattersall straps on her hiking boots ready to traverse the palm-fringed beaches of Mexico all the way down to the archaeological wonders of Peru, little does she know that this adventure will be the springboard into her entrepreneurial life. Devoted to the industry, Holly is a renowned leader in the

De-mystifying Tech: 4 Key Tech Trends to Watch Out For in 2018

By Sejal Jamnadas A new year calls for a fresh new outlook on the tech landscape ahead of us. 2017 was the year of de-mystifying buzz words of tech — blockchain, augmented and virtual reality, artificial intelligence, bots and IoT. Of course, these technologies are no longer a “trend” or an idealistic future state. Professionals across all

The Tech Company That is Set to Save Millions of Lives

Have you ever watched the TV series called House? It was a very popular long running medical TV drama based on a main character by the name of Dr. Gregory House. His specialty was correctly diagnosing and treating patients with diseases which were often missed and incorrectly diagnosed by other doctors. Fast forward to 2017

When Data Meets Design

By Sejal Jamnadas We live in the age of data. Everything from numbers, graphs, code, images, dots, lines, sound, video and hashtags. Sometimes we don't even see the data. We just see that Amazon magically recommends us books we'd be interested in, or that Facebook happens to know the latest sales happening at our favourite

By |2018-01-28T21:09:26+10:00November 29th, 2017|Categories: Blog Posts|Tags: , , , , |0 Comments

The Magic of Bringing Communities of People Together

By Joan Labador Most people would believe that the most rewarding aspect of being a part of an innovative tech start-up is the ability to be cutting edge or the reputation for ingenuity and creativity. While both make working for a company like Houseandland.com.au a challenging and rewarding adventure, they aren’t the only benefits. Personally,

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