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How Working Less Can Help Your Business

By Lani Pauli, Deane & Co Yep, you read that right! While it seems counterintuitive, working less and finding more balance in your life can actually have a positive impact on your business. Thanks to social media and the fact that in this digital age you can work almost anywhere at any hour, there can

By | 2018-06-12T22:59:50+00:00 June 12th, 2018|Categories: Blog Posts, Recommended|Tags: , , |0 Comments

The Long-Term Value Of Having A Blog

By Lani Pauli, Deane & Co The notion of including a blog on your business website can seem like a big commitment, especially if you’re not a natural writer. But let me tell you, having an active blog can be one of the most unexpectedly powerful elements in your business arsenal. Case in point, a

By | 2018-06-12T22:52:53+00:00 June 12th, 2018|Categories: Blog Posts, Featured|Tags: , , , , |0 Comments

What is the Sales Funnel?

By Jen McKinnon Often used to distinguish the types of content necessary for your brand strategy, as a concept, the sales funnel helps marketers and business owners understand the customer journey. It is also a useful tool that, when properly implemented across your digital marketing strategy, can fast-track your business success. Comprising of four stages,

Content Marketing: Why your business needs a Brand Voice

By Jen McKinnon Many small to medium business owners have seemingly bigger fish to fry when it comes to marketing than developing a brand voice for their business. However, something as simple as what you say and how you say it could be the difference between many and few conversions. What is Brand Voice? Brand

Why PowerPoint is the Holy Grail in Consulting

By Sejal Jamnadas To a casual observer, it might seem consultants spend an excessive time on PowerPoint; re-sizing and aligning boxes, re-arranging slides and re-editing tag lines. We’re known for creating ‘pretty presentations’. Not only that, most people are terrible at it. ‘Death by PowerPoint’ is all too real and common — painful to read, even worse

Women & Investing: 4 Things I Would Tell My 24-Year-Old Self

By Jade Ong How do we get more women investing? The economic reality women tend to face is full of gaps – super, wages, investing – and part of closing them involves gaining the knowledge and tools necessary for tackling the inequality. It’s why we’re developing a series aimed at inspiring women to invest in

The 5 Awkward Phases of Design Thinking Facilitation

By Sejal Jamnadas An attempt to use design thinking could be likened to experiencing the peak of your professional imposter syndrome. I mean surely, somebody will eventually figure out that you have no idea what the final outcome will be of the session. All you have is some butchers’ paper, post-it notes, the people sitting

By | 2018-02-12T21:53:41+00:00 February 12th, 2018|Categories: Blog Posts, Career Tips|Tags: , , , |0 Comments

Why Brands Should be Working with Micro Influencers and How to Start

By Ashton Rigg If ‘influencers’ was the marketing buzzword of 2017, ‘micro influencers’ is the next big thing. The platform? Instagram, usually. The content? Less polished, more organic. And if you’re thinking you need to shill out thousands of dollars to work with influencers, think again! But first… What exactly is a ‘micro influencer’? Let’s

When Data Meets Design

By Sejal Jamnadas We live in the age of data. Everything from numbers, graphs, code, images, dots, lines, sound, video and hashtags. Sometimes we don't even see the data. We just see that Amazon magically recommends us books we'd be interested in, or that Facebook happens to know the latest sales happening at our favourite

By | 2018-01-28T21:09:26+00:00 November 29th, 2017|Categories: Blog Posts|Tags: , , , , |0 Comments

Robots are changing the composition of work; why we need be relevant in the workforce

By Sejal Jamnadas Its hard to read the headlines these days without seeing something you would've seen in a futuristic sci-fi film from the early 2000s. Google and Amazon are revolutionising travel and logistics with their creations of drones and self-driving cars. Robot valet parking is well and truly a reality at the Dusseldorf airport

By | 2017-10-24T21:55:31+00:00 October 24th, 2017|Categories: Blog Posts, Tech and Women's News|Tags: , , , |0 Comments