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The 3 Biggest Content Mistakes Brands Make Online

How long do you think it takes for a potential follower or customer to decide whether your brand resonates with them? 17 seconds of scrolling your Instagram profile? One minute on your website? The stark reality is a lot more sobering. According to researchers at the Missouri University of Science and Technology, it can take

Content Marketing: Why your business needs a Brand Voice

By Jen McKinnon Many small to medium business owners have seemingly bigger fish to fry when it comes to marketing than developing a brand voice for their business. However, something as simple as what you say and how you say it could be the difference between many and few conversions. What is Brand Voice? Brand

PR for Start Ups

By Lani Pauli PR seems to be the golden child of a new business marketing arsenal. Send product to waiting journalist, get published, and watch the sales roll in, right? Sure, if you have a sizeable advertising budget to pair with that press release, but public relations in real life is a much longer game,

By | 2018-02-10T15:25:43+00:00 February 10th, 2018|Categories: Marketing, Recommended|Tags: , , , |0 Comments

Why Brands Should be Working with Micro Influencers and How to Start

By Ashton Rigg If ‘influencers’ was the marketing buzzword of 2017, ‘micro influencers’ is the next big thing. The platform? Instagram, usually. The content? Less polished, more organic. And if you’re thinking you need to shill out thousands of dollars to work with influencers, think again! But first… What exactly is a ‘micro influencer’? Let’s