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PR for Start Ups

By Lani Pauli PR seems to be the golden child of a new business marketing arsenal. Send product to waiting journalist, get published, and watch the sales roll in, right? Sure, if you have a sizeable advertising budget to pair with that press release, but public relations in real life is a much longer game,

By | 2018-02-10T15:25:43+00:00 February 10th, 2018|Categories: Marketing, Recommended|Tags: , , , |0 Comments

Brisbane’s Own AI Expert: Natalie Rens

By Jeannine Meyer If you are currently active in the field of artificial intelligence (AI) or have a hankering to explore and understand the depths of machine learning, then you have most probably heard of recent PhD graduate and co-founder of Brisbane’s own AI meetup, Natalie Rens. What is even more intriguing is how this

Holly’s Incredible Voyage into the Digital World

As Holly Tattersall straps on her hiking boots ready to traverse the palm-fringed beaches of Mexico all the way down to the archaeological wonders of Peru, little does she know that this adventure will be the springboard into her entrepreneurial life. Devoted to the industry, Holly is a renowned leader in the digital world. Founder

Why Writing Copy, Goes Beyond Just Words Sounding Good Together

Anita Siek is an admitted Lawyer turned Founder and Director of Wordfetti, a virtual copywriting agency where they do not believe in traditional copywriting, but disruptive, internet breaking, and thought-provoking copywriting. In today’s ever changing economy, one thing remains constant: competition. So how does one curate copy and words that can help stand out from

5 Ways Employees and Companies Benefit from Flexible Working Options

It’s not all about the benjamins. Today’s workers increasingly value the ability to work where and when they want, with many saying it’s even more important than pay. As a long-time remote worker — I currently write remotely for Biteable's blog — I can personally vouch for the benefits of flexible work. At Biteable, our

Closing the Wage Gap: 5 Salary Negotiation Tips Every Woman Should Use

It’s hard to know how much you should ask for before taking a job if you don’t know how much you’re worth to a company. You could sell yourself short if you walk into a salary negotiation unprepared and accept an offer for less than what someone with your experience is earning at other companies.

The four investment blunders I’ve learnt most from

I’m going to admit it upfront. I’ve made some investment blunders over the years. Before we get into the details, please allow me to quickly introduce myself. I’m Kent Kwan, one of the co-founders of AtlasTrend and I have over 15 years of professional experience in the global investment markets. As an occupation, I’ve invested

Want to be Paid Fairly? Join a Tech Company with more Women Executives

We already know that companies with more women executives are more profitable. But these companies are also paying their female employees more fairly, according to a new analysis by Redfin and PayScale. The gender pay gap is half the size at tech companies with more women executives. For this study, Redfin examined the gender makeup of executive teams

Why should more women actively invest in the Sharemarket?

In this special feature, we talk to Jade Ong (Co-Founder of AtlasTrend) about her investing experience and why she strongly believes more women should invest in the sharemarket. Q: Tell us about your professional background and experience? A: I started a career in corporate advisory and investment management over 15 years ago. Prior to AtlasTrend,

Two inspirational women encouraging us to create change

Jade Collins and Alanna Bastin-Byrne are Co-Founders of Femeconomy.com and sisters-in-law. They want you to shop brands with female leaders to create gender equality. Collectively, women make 85% of consumer purchase decisions. In Australia alone during 2016 this equated to $198.9 billion. Let’s use this economic lever to advance gender equality at a faster rate. It’s