Imagine this scenario.

You’re in an Elevator when Richard Branson walks in (perhaps ‘insert your career here’s’ equivalent) and it’s just the two of you. You both look at each other, you with dawning recognition, and them with a complacent smile. The button’s light up with each floor, 5, 6, 7 when suddenly there’s a whirring noise and the elevator shudders and stops. You frantically press the buttons but nothing is happening.

‘It appears we’re going to be here for a while’, says your elusive dream figure, ‘so what do you do?’

Though an unlikely scenario, this alone illustrates just how important it is to have a pitch ready. It may not happen that you meet the top of your field perchance, but at some point you will meet someone in your industry that has a position of authority.

Jen Burrows, author of ‘Picture Them Naked’ and public speaker and consultant, strongly reiterates this point. In Women in Digital’s event ‘Elevator Pitches and Networking Event Success’ Jen spoke of her ‘Elevator moment.’  Whilst viewing an open home, Jen was to run into a prominent figure in her industry, one that she’d been trying to attain contact with for quite some time. It was this moment, coupled with the pluck to approach him and her pitch at the ready that Jen was able to capture his attention. Now, ten years later Jen is still not only in contact with this man, but also a business partner.

Held at  Little Tokyo Two , the event was packed, with men and women from all forms of the industry including marketers, publicists and web developers just to name a few. The evening commenced with a fun, ice breaking activity titled ‘Draw a pig’, similar to one of those hand writing analysing games. A truly giggle inducing task, it was revealed to the budding artists what their pig revealed, with everything from direction of pig, number of legs and place on page factored. Many a blush from those whose little piggies had very long tails (sexual satisfaction) with one woman having drawn a tail that was bigger than the pig itself.

The main point illustrated at the event was the importance of networking, especially that of establishing relationships. Rather than pointedly diving in with a ‘What do you do?’ Jen stipulated that is was integral to create a rapport, asking a potential contact more about their life than just about their career. By asking positive things i.e. what was the best part of your week?’ the person was more likely to associate you with positive feelings.

‘People don’t always remember your name, but they’ll remember how you made them feel’

Afterwards every member was given a sheet with a series of points to help them write a short, concise pitch. Jen demonstrated an example, bringing forth Lauren Duffy from Vision 6 and patching together a pitch from the information bestowed. This included statements such as ‘Most people think’, ‘but really’ and ‘in fact.’ Within a span of ten minutes Jen had assembled a winning pitch for Lauren, proving how simple creating a pitch is using this method.

At the end of the night the group splits in two, doing what is best described as ‘pitch speed dating.’ With only a minute given, each member had to drive their pitch before moving on to the next person. Approximately a good fifteen minutes later, mouths were dry, introverts were exhausted and all pitches were subsequently memorised. Not only a great activity in regards to performing, but also a quick way to successfully meet every person in the room.

A smashing triumph, this event was enjoyed by all that came, with many no doubt leaving with a newfound confidence and a phone full of contacts.

A big thank you especially to Jen Burrows for such a fantastic night! Check out her website here:

Our next event is ‘Asking for a raise with Matt Walleart, Global Director for Start-ups and Accelerator Programs at Microsoft – RSVP HERE