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About the Workshop: Design Thinking Workshop: Making Marketing & Design Better

Design thinking has become one of the most popular creativity and problem solving techniques used by Management and Digital Specialists around the world.

But what is Design Thinking anyway?

Despite being around for decades, design thinking is more than just one of this year’s buzzphrases. Design thinking has had a resurgence largely due to the rapid expansion of digital products and services as an important way to shape an entire brand.

In this practical workshop, our speaker and Design Thinking expert Dr Philip Whiting will present a practical and interactive workshop introducing the key principles of Design thinking, showing us practical techniques we can take away and try immediately.

Who is this meet up for? 

Whilst Design thinking can be applied to any situation – both personal and professional, this Design thinking workshop will be most useful and interesting to:

• Digital Strategists

• Creatives

• Digital Marketing Professionals

• UX and UI Designers

• Those working in service or product design

About the speaker: Dr Philip Whiting 

Dr Philip Whiting is able to cultivate consumer desire, want and need for the retail sector. Using design thinking & research he is able to quantify the intangible, functional and emotional assets contained within brand value; and thus enables a brand to flourish.

He works with a wide range of financial and retail management consultants to assist retail organisations in risk management.

Philip has over 30 years’ experience working on European and Australian retail projects dealing with the impact of a changing retail market, managing risk and retail evolution for future economic sustainability.

His reputation is built on design thinking and innovative research outcomes, delivered with the clarity and authority that only comes from understanding the retail sector.

About the Event

Doors open at 6pm, with kick off at around 6:15pm. Drinks and nibbles included in your $25 ticket.

A big thank you to Fishburners who have provided the eventspace for our Women in Digital event! If you would like to try their amazing co-working space then get in touch with them for a free trial CLICK HERE

I hope to see you there! If you have any questions please contact Holly at holly@womenindigital.org

Cheers

Holly x

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