Gone are the days of spray & pray, generalised marketing. Say hello to data-driven personalisation.
Exciting advances in data, technology and analytics are helping businesses create more personal ‘human’ experiences than ever before! From AI and robotics to telematics, companies are investing more and more into technologies that improve the access, quality, simplicity, design and delivery of products or services to meet the high expectations of today’s digital consumer. As technology improves and data becomes more complex, the possibilities for personalisation become literally endless – but where do you begin?
Join us as we hear from Suncorp’s Data and Personalisation Specialist Monique Dunne and Senior Digital Product Owner Ashlee McElligott about digital transformation, the future of personalisation and much, much more!
This webinar will focus on three key areas:
1. Top 5 things we’re loving right now
- Limbic model / Behavioural economics
- Digital transformation after COVID
2. Where are we taking data and personalisation to next?
- Supporting our Customers (How? When? Why?)
- Maturing Personalisation across all functions
- Existing model maturity: Establish – refine – stabilise
- New opportunities: Investigate new audience models (Persona vs Intent)
3. How we keep inspired and ahead of the game
- Podcast recommendations
- Apps and other tools
Why do we think women in digital need this webinar?
“Consumers want to feel like you are talking directly to them and data and insights allows us to do this at a super sophisticated and personal level. In the market I am seeing an increased demand for technical marketing talent who are really strong on the data side so this is a perfect event for any marketer wanting to upskill.” – Kayla, Marketing & Events Coordinator
“Customers don’t just enjoy a personalised experience now, they expect it. But how do you do that at scale and do it right? I know this is definitely an area I can work on as a marketer. I am excited to hear from Monique and Ashlee who are proven experts in the field.” – Carly, Community Manager
Who is this event for?
The Women in Digital community is made up of leaders, digital specialists, HR managers, software engineers, marketers and so many more – what we all have in common is the passion to continue to connect, educate and empower ourselves and others. So this webinar is for:
- Business owners, entrepreneurs and solopreneurs
- Developers and Programmers
- Product owners
- CX Specialists
- Digital Marketers
- STEM University students and graduates
- Anyone interested in digital transformation trends and wants to deep dive into the fascinating world of data-driven personalisation
Cost & Inclusions
The webinar is priced at a very affordable $9 for guests.
FREE for individual members (all members will be registered automatically, if you have not received a Zoom link 48hrs before the event’s scheduled date, please email our Community Manager; firstname.lastname@example.org).
Want FREE access to our fortnightly webinars? Become a WID member: https://womenindigital.org/membership/
Monique Dunne – Data and Personalisation Specialist at Suncorp Group
Getting things ‘Dunne’ is what Monique is all about! She drives data capabilities and personalisation for Suncorp, AAMI, GIO and APIA – and it’s no easy feat. Her goal is to make insurance simple and create digital experiences that are smart. Monique has over 5 years’ experience across marketing automation, personalisation, social media and the world of digital. In her spare time you’ll find her down at the dog park making friends and learning about the newest ways to train her bubbly lab-x puppy.
Ashlee McElligott – Senior Digital Product Owner at Suncorp Group
Ashlee has a reputation for being an ‘ideas’ woman and a powerhouse for delivery. She joined the Suncorp Group 2 years ago and was tasked with leading the AAMI Insurance website. Her focus is to make insurance simple, and increase online sales. She has a knack for putting herself into the customers shoes and has an interesting perspective on the motto ‘when life gives you lemons’. She could be getting her car towed or bike stolen, but she still finds the silver lining – now she can truly understand the customer experience.
Have a question?
Email our Community Manager, Carly – email@example.com
Connect with us over on Facebook, Instagram or LinkedIn.
Secure your (virtual) seat