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Content marketing. It is more than just words. It’s about creating brand messages that truly capture the emotion and spirit of your brand, automatically resonating with your audience.

Join us as we hear from Anita Siek on how to stand out as a brand through the power of words. As Founder and Director of successful copywriting house, Wordfetti, Anita knows a thing or two about writing with influence and is excited to share her knowledge with us!

Key Takeaways

This webinar will focus on:

  • The rise of value-driven brands
  • Copywriting – it’s part art, part science!
  • Selling a ‘feeling’, not a service
  • Creating human-centred content – What is it and how do I do it?
  • And so much more!

Why do we think women in digital need this webinar?

For me, writing genuine, engaging copy will always be a skill that can be further developed. I can confirm I will be attending this webinar, not just as staff, but as a member ready to learn!” – Kayla, Marketing & Events Coordinator

There’s nothing more powerful than a well-worded pitch, email or article. No matter what stage of your career you’re at I always think writing skills can be refined to ensure you achieve impact.” – Holly, CEO & Founder

Communication is one of those skills that people often feel they don’t ‘need’ to work on. Being able to craft compelling copy is fundamental to getting the outcome you want. If you can communicate the value of your idea and make the stakeholder, client or team member connect with it, your job is half done.” – Carly, Community Manager

Who is this event for?

The Women in Digital community is made up of leaders, digital specialists, HR managers, software engineers, marketers and so many more – what we all have in common is the passion to continue to connect, educate and empower ourselves and others. So this webinar is for:

  • Business owners, entrepreneurs and solopreneurs
  • Those looking to improve their copywriting game and writing skills
  • Content marketers, copywriters and marketing specialists/ strategists
  • Any career-driven person that wants to become better at written communication – it could be as large scale as a brand strategy, or as simple as crafting that perfect email
  • Anyone who wants to improve their ability to write and produce engaging brand stories that will resonate with your audience.

Cost & Inclusions

The webinar is priced at a very affordable $9 for guests.

FREE for individual members (all members will be registered automatically, if you have not received a Zoom link 48hrs before the event’s scheduled date, please email our Community Manager; carly@womenindigital.org).

Want FREE access to our fortnightly webinars? Become a WID member: https://womenindigital.org/membership/

Our Speaker

Anita Siek is a speaker, educator and the founder of Wordfetti, a human-centered brand strategy and copywriting house. Through online programs, copywriting templates, 1:1 strategy and copywriting services, Anita and her team at Wordfetti helps brands stand out through the power of psychology and words. Some of her clients include Australia’s largest insurer brand IAG, Aria Property Group, Libby Trickett, Lack of Color and Australia’s CEO Challenge.

Anita is also the host of Brandfetti, a top-rated and weekly bite-sized podcast on all things clever content marketing, copywriting, consumer psychology and stand-out brands.

Anita is absolutely killing the marketing game and her valuable insights and advice on how to write with influence is sure to engage and inspire.

Have a question?

Email our Community Manager, Carly – carly@womenindigital.org

Feeling social?

Connect with us over on FacebookInstagram or LinkedIn.

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