On April 19, Sydney’s digital community gathered for the second Women in Digital event of 2017 at the Art House Hotel. The theme for April was ‘Mobility – it’s a Mindset’, drawing on three senior digital leaders to share their experience of mobility as both a career mindset, and through their expertise on mobile as a technology.

Our guest speakers were Lucy Brindley (Principal Mobile Specialist – Marketing Cloud, JAPAC at Salesforce), Adam Theobald (Co-Founder of Beat the Q (now Hey You) & Ordermentum) and Peter Bray (Director, Business Development ANZ at Celtra).

Adam Theobald kick started the evening, exploring mobility from an entrepreneurial perspective, having founded two businesses Beat the Q (now known as Hey You) and Ordermentum. As the name suggests, Beat the Q is a mobile app allowing customers to order coffee, food and drink before they arrive. Adam discussed how the app taps into the consumer trend of cashless spending and rapid mobile payments, allowing for a more seamless and speedy mobile transaction. The Beat the Q Group has processed more than 20 million transactions, and the app is considered one of the most successful consumer mobile ordering and payments apps in Australia.

Seeing an opportunity for B2B ordering mobile aps, Adam went on to start another business Ordermentum with Andew Low in 2014. He discussed how Ordermentum brings together a unique combination of supplier, retail and technology experience in the food and beverage sector. Adam discussed the similarities and differences between B2B and B2C mobile apps and offered insights into how to grow and retain a mobile app customer database, by creating a valuable experience for the customer.

Lucy Brindley discussed mobility in relation to her evolving career path, taking her from running her own successful business Little Cherry in the UK, to a new life and career in Sydney, and most recently joining Salesforce working as a Principal Mobile Sales Specialist (Marketing Cloud, J/APAC). Lucy highlighted the benefits and challenges of building and running her own company, and her journey to now working for a global corporation. She maintains a fiercely mobile mindset and the belief of working towards changing the world for the better.

Lucy spoke of the night, “What a fantastic evening filled with inspiration – the room was filled with a fantastic mix of women, from recent grads to C level execs and was a great way to network with like-minded women all joining together to learn and support their fellow women in business. I thoroughly enjoyed speaking at the Women in Digital event, and am honoured to have been presenting with such high calibre speakers”.

Peter Bray tied up the theme for the evening, discussing mobility in his career and drawing on his expertise of mobile advertising at Celtra, a UX & Creative Management Platform, where he is currently Business Development Director. Peter discussed his many different ‘lives’, from starting as a radio announcer and travelling across Europe as Contiki’s European Tour and Product Development Manager. Like so many, Pete recalled how he fell into the media game and worked his way to Group Sales Manager at InMobi, and currently Director Business Development ANZ at Celtra. He talked about the evolution of mobile advertising and the key understanding of mobile being central to a brands connection with its customers. He also discussed the importance of having mentors and friends within the industry.

Peter, who is also President of the International Advertising Association Young Professionals Australia Chapter, spoke of the night, “The WID Mobility event brought together a fantastic calibre of attendees around a topic that is at the heart of Digital. It was an honour to be able to share my thoughts and experiences with the organisation, the other speakers and to extend my network in a meaningful way. I’d happily recommend WID to future attendees and presenters.”

For those who were unable to make April’s event, our next WID Sydney event will be held on Tuesday May 9 at 6pm, with the topic ‘Negotiating the Network’ at General Assembly. This event will feature 4 digital industry leaders who will present and form a panel on ‘negotiating a pay rise’, and how to fast track building your negotiating skills in the digital business world.

Find out more details and a link to get your ticket here. http://bit.ly/2oWBnER

Women in Digital was started by Holly Tattersal in 2014 to provide inspiration, mentoring, training, and development opportunities for women in the fast-paced digital industry.

The Sydney team, headed up by Women in Sydney Director Eloise Lloyd (Salesforce), and Community Manager Clare Welsh (ROKT) organize monthly events with a relevant and applicable topic for digital industry leaders to discuss, debate and spark conversion and inspiration for women working or wanting to work in the digital space.

Women in Digital Sydney aims to provide resources and career opportunities to build the digital leaders of tomorrow. We do this by connecting our talented members around the world both on and offline, by showcasing inspirational role models and success stories, connecting digital leaders with high potential talent in a mentoring capacity, and sharing resources that give our members the tools to succeed.


Blog submission by Clare Welsh