As our highly valued Customer Lifecycle Manager based in Brisbane, your role will develop and deliver lifecycle growth strategies that drive customer activation, engagement, retention, advocacy and product adoption across key customer and product portfolios.

You’ll make an impact by: Developing lifecycle strategies across onboarding, activation, engagement, retention, cross-sell, advocacy and win-back. Designing and optimising personalised customer journeys across email, push, SMS, in-app, direct mail, phone and emerging channels. Using customer, behavioural and product data to identify growth opportunities. Owning lifecycle performance and driving improvements in engagement, retention, product penetration and lifetime value. Leading A/B and multivariate experimentation. Partnering with Marketing Automation, Data and Analytics teams. Working across Product, Digital, Technology, Operations and Customer Experience.

To succeed in this role, you will have: 5-8+ years’ experience in customer lifecycle marketing, CRM, retention marketing or growth marketing. Demonstrated experience developing and owning lifecycle strategies and programs. Strong experience designing customer journeys across multiple lifecycle stages. Experience using customer data, segmentation, behavioural targeting and personalisation. Strong experimentation and optimisation capability, including A/B and multivariate testing. Experience with marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign or similar. Experience within banking, financial services, insurance, telecommunications or utilities highly regarded. A tertiary qualification in Business, Marketing or a related discipline.