By Nirma Ledford Since my first day working in the marketing communications field, I realised that there was a distinct disconnect between the online efforts of attracting traffic and making sales. I started out in media sales and quickly advanced into broad-scale communications strategies for leading B2B clients. Developing and implemented multi-platform…Continue Reading..
By Tash Corbin It seems that almost every person you meet these days has an idea for an online business. There are millions of people who want to make it big, work for themselves, and retire to the beach. The result? The internet, and social media in particular, is BUSY. It’s…Continue Reading..
LinkedIn is perhaps one of the most resourceful – and misunderstood – social media platforms in the game today. Many people consider it a place to simply professionally connect with colleagues, and then fail to peruse its other features. LinkedIn possesses numerous tools and networking functions that can make it…Continue Reading..