We’ve reached a time when technological developments and integration into consumerism can be hard to keep up with today. The latest tech fad being surveyed and implemented in websites, chatbots, presents another streamlined and technologically efficient way for business owners to one-up their client interaction on a daily basis. What is…Continue Reading..
In 2014, marketers witnessed a groundbreaking development when mobile use exceeded laptop use for the first time since the development of the computer and Internet. Since that revolutionary convergence almost 3 years ago now, mobile application usage has increased exponentially. Today, hundreds of millions of consumers are searching for products…Continue Reading..
With 2016 officially coming to a close, it’s time to reflect on the most promising social media marketing trends that will undoubtedly shape the conversation in 2017. This past year was one of hyped Video Marketing, live consumer support, and Live Video incorporation into just about every social media platform.…Continue Reading..
If you have never heard of the Email Marketing Summit Australia (EMSA) then let me fill you in. The EMSA is a premium event designed by email marketers for people interested in email marketing! If you want to learn about how email marketing can increase your ROI or currently utilise…Continue Reading..
No you aren’t imagining it- people have been flicking Poké balls at imaginary Pokémon for months now. This new game has boomed due to its epic augmented reality (AR) and geo-targeting abilities. Ironically it has brought back the old fashion need to get outside and play games (except the small…Continue Reading..
Meet Lauren, winner of Women in Digital’s Mentoring Program giveaway! Lauren was randomly selected from hundreds of entrants to be personally matched with a Mentor that would work with her over a 9 month period on a personal development plan to help her reach her career goals. The lovely Josephine from WID…Continue Reading..
Deb Morrison, Founder and CEO of Pet Cloud built the perfect solution for online pet sitting after months of continuous networking and prototyping. Pet Cloud is an online community enabling pet parents to continue travelling while their pets are cared for through real time updates, insurance and RSPCA approval. Prior to…Continue Reading..
Those fortunate enough to attend TedX or even SXSW this year would have walked away feeling rejuvenated and inspired. Not only because those sharing their knowledge and experience were engaging and cutting edge, but because creativity begets creativity. Sticking to the office like an oyster to a rock is not ideal…Continue Reading..
Objectively it would make sense for a company to be widely diverse in areas such as gender, race, sexual proclivity and religion. In a world where customers form a multitude of various identities, would it not be economical of a company to mirror its environment? First and foremost the pool in…Continue Reading..
20 years ago my pre-tech working life consisted of frequenting the most glamorous locations imaginable in the name of research, wining and dining heads of international corporations and celebrities in the name of networking, attending and organising one corporate hospitality event after the next for the F1, Concerts, Rugby and…Continue Reading..