Gender diversity. Two words you generally see plastered across a company’s Corporate Social Responsibility documentation or ‘Why Work With Us’ Careers page. Interestingly, it is not often you see the words ‘gender diversity’ in companies’ strategic business plans.

Women in Digital Community Manager, Carly Shearman recently published an article on gender diversity in the workplace and her findings might surprise you. Though profitability, performance and productivity increase under female leadership, Carly only recalls two times hearing business decision-makers acknowledge the power of diversity for their financial bottom line.

“When I ask the question ‘why is gender diversity important to you?’, I am met with similar responses. But what I rarely, and I mean rarely, hear are the words ‘It makes commercial sense’. Which really does surprise me when we know that in Australia… ” – Carly Shearman

Read the full article here and be sure to follow Carly on LinkedIn.