Gender diversity. Two words you generally see plastered across a company’s Corporate Social Responsibility documentation or ‘Why Work With Us’ Careers page. Interestingly, it is not often you see the words ‘gender diversity’ in companies’ strategic business plans.
We recently read this article on gender diversity in the workplace and the findings might surprise you. Though profitability, performance and productivity increase under female leadership, the author recalls two times hearing business decision-makers acknowledge the power of diversity for their financial bottom line.
“When I ask the question ‘why is gender diversity important to you?’, I am met with similar responses. But what I rarely, and I mean rarely, hear are the words ‘It makes commercial sense’. ”