Why Brands Should be Working with Micro Influencers and How to Start

By Ashton Rigg If ‘influencers’ was the marketing buzzword of 2017, ‘micro influencers’ is the next big thing. The platform? Instagram, usually. The content? Less polished, more organic. And if you’re thinking you need to shill out thousands of dollars to work with influencers, think again! But first… What exactly is a ‘micro influencer’? Let’s

Why You Should Consider Spring Cleaning Your Social Media This Month

Your closet isn’t the only thing that should receive some spring-cleaning attention while you’re organising this week. Social media is an ever-changing digital presence for how we choose to represent our businesses and ourselves. As such, it requires monthly upkeep that a lot of people fail to perform across all channels. To start, cybersecurity has

By |2017-05-01T03:37:56+10:00May 1st, 2017|Categories: Blog Posts|Tags: , |0 Comments

Six top tips for including Video in your Social Strategy

Digital video is booming on Facebook, especially since autoplay and Facebook live were introduced to the platform. According to Social Media Today, Facebook has an average of 8 billion daily video views. Video is even receiving a 135% greater organic reach than photo posts. When you see statistics like this, it’s not hard to see

By |2017-02-19T07:38:56+10:00February 19th, 2017|Categories: Blog Posts|Tags: , , |0 Comments

3 Social Media Trends to Watch in 2017

With 2016 officially coming to a close, it’s time to reflect on the most promising social media marketing trends that will undoubtedly shape the conversation in 2017. This past year was one of hyped Video Marketing, live consumer support, and Live Video incorporation into just about every social media platform. These fairly new trends aren’t

By |2017-01-26T10:30:23+10:00January 5th, 2017|Categories: Blog Posts, Tech and Women's News|Tags: , , |0 Comments

Wide eyed and bushy tailed? you must be a grad

Ten years into the workforce, I look upon that final year of university as one of the most exciting times in ones life. The world literally is your oyster (unless you have failed your final year exams. In which case it wasn't your fault, life is basically playing a sick joke on you). With perspective, the success recipe

Hunter or the hunted? top tips for getting noticed online

Finding a job is no longer as simple as what it once was. Where candidates were once assessed on face value and reference checks, LinkedIn and Twitter have digitally disrupted the world of recruitment. The Internet is your CV and social channels are your references meaning that your digital footprint must be scrupulously managed. If your digital presence

By |2017-10-20T23:17:54+10:00August 14th, 2014|Categories: Career Tips|Tags: , , , |0 Comments
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