Find out what we have been up to in the community.

Interested in having a member of Women in Digital speaker at your event? For all speaking, press or media enquiries, please send us an email.


Jaya-Mothers-Day.jpg

May 12, 2025 Women in Digital

Leading with Heart

A Mother’s Day Conversation with Jaya De Silva

In this special edition of our Mother’s Day series, we had the pleasure of speaking with Jaya De Silva. Jaya is an inspiring leader at Sekuro, a mother of three, and a woman who balances her vibrant family life with a purpose-driven career. Warm, wise, and deeply grounded, Jaya’s story is a heartfelt tribute to the women who shape us… mothers, daughters, and all the roles in between.

Lessons Lived, Not Just Taught

Jaya grew up in Sydney’s Hills District, raised by her mum, a hardworking single parent and nurse who worked double shifts to provide for her two children. Watching her mum navigate life with grit, humour, and unwavering love left a deep imprint on Jaya. She recalls how her mum showed her the importance of loving your children unconditionally, knowing and loving yourself, working hard, and always giving back to your community. “These weren’t things she told us,” Jaya reflects. “They were things she showed us every day.

Now a mother herself to three young girls, Jaya describes her household as “lively and chaotic – in the best way.” She and her husband are both drawn to the buzz of a big family, and they embrace the noise, the mess, and the joy of raising kids close in age. It’s that same spirit of openness and energy that Jaya brings to her leadership role at work. “At my core, I’m a maternal person,” she says. “And that doesn’t switch off when I go to work.”

Leading Through Empathy

In her role, Jaya mentors and supports emerging leaders, often drawing from her own lived experience to lead with empathy. For her, leadership isn’t just about performance, it’s about people. “It’s about creating an environment where others feel seen, heard, and supported. That’s how you build real trust, and that’s how you grow leaders.”

Moments That Matter Most

One of Jaya’s most cherished memories with her mother came later in life, after the birth of her first daughter. During maternity leave, she spent most days with her mum, watching her mother and daughter develop a special bond. “That time was a gift,” she says. “My mum was terminally ill and passed away a year later. I’m so grateful I had that time with her.  Life can be unpredictable, and it’s at these times you have to decide what is important, as we don’t get that precious time back.

Reflecting on her mother’s influence, Jaya acknowledges the different paths they took. While her mum worked in healthcare, a field still in need of greater support and recognition, Jaya was drawn to business and law. But the foundation of service and work ethic remains the same. “Mum worked hard, but she also taught me to live a full life,” she says. “If I had a bazillion dollars, I’d still work in some way to contribute. It’s part of who I am.”

Raising Future Women With Purpose

When it comes to advice she hopes to pass on to her own children, Jaya doesn’t hesitate: “Stand on your own two feet – especially financially. Travel. Stay open-minded. And whatever you choose to do, make sure you love it.”

Reflecting on everything she’s learned from her mum, Jaya shares a message she wishes she could say one more time.

If my mum were reading this now, I’d say – Thank you. For everything. For every sacrifice, every laugh, every hard moment. You taught me what strength really looks like.

 

Quick Fire with Jaya

  • Three words to describe your mum: Courageous. Empathetic. Humorous.
  • What grounds you? My girls – they’re my reminder of what really matters.
  • What brings you joy right now? Slow mornings, spontaneous hugs, and watching my daughters become their own people.
  • One value you try to live by every day:  Move through the world with kindness and always advocate for yourself!

Grace-Charles-Mothers-Day.jpg

May 12, 2025 Women in Digital

The Women Who Shape Us

Grace Charles on Her Mum’s Quiet Strength

This Mother’s Day, we’re celebrating the women who shape us with their wisdom, care, and strength. Grace Charles, a passionate HR Business Partner and self-professed introvert “in hiding,” opens up about the incredible influence her mother has had on her life. Grace may not have children of her own, but the life lessons passed down from her mum have deeply shaped who she is today.

A Foundation of Family and Fairness

Grace describes her family – her mum, older sister, and younger brother – as her safe space. “My family are genuinely my favourite people to spend time with,” she says. While her siblings are the storytellers and extroverts, Grace identifies more with her mum’s quiet, steady presence.

One of the most powerful lessons her mother taught her is to “always do the right thing, regardless of whether people are watching or not.” That moral compass, built on fairness, honesty, and humility, has guided Grace throughout her life and career. 

She’s the first person to place herself in the back-row,” Grace shares, “but you can guarantee she’ll step forward to advocate for something she believes in.

Little Gestures, Big Love

A tradition that always makes Grace smile is the mysterious Valentine’s Day cards she and her siblings receive every year, signed anonymously, but suspiciously similar to her mum’s handwriting. “It’s a simple gesture, but a tradition I love. I keep all of these cards in a box at home. They make me reflect on the types of traditions I might like to create if I had a family of my own one day.”

Resilience in the Face of Loss

Grace’s mum became a single parent when her husband passed away, leaving her to raise three young children while navigating her own grief. “I’m sure she had days where she wasn’t sure she would get through it,” Grace reflects. “But she did. And those hard times forged unbreakable bonds between us.”

That reminder is something Grace hopes to pass on to future generations: “Even on your hardest days, there are always brighter ones ahead.”

A Quiet Career Influence

Though Grace’s career path in HR differs from her mum’s role as a library technician, the foundational values are the same. “She’s always taught us that it’s important to be responsible and show accountability for things and people outside of ourselves,” Grace says.

Her mum’s emphasis on kindness and respect has also shaped Grace’s approach to work: “The consideration I have for others has contributed to building strong relationships in my career. That’s something I’m really proud of.”

Quick Fire with Grace

What do you call your mum?
Mum

What did your mum call you when you were in trouble?
My full name—Grace Charles (or, jokingly, ‘Disgrace’)

What’s the one tech thing your mum can’t figure out?
Taking photos! Somehow her photos are always blurry – it’s a running family joke.

How would your mum describe what you do?
Before I started working in HR, I think she saw it as just admin. Now, after hearing about my work, she’s realised how deeply human, complex, and strategic the role can be.


Masseh-Haidary-Mothers-Day.jpg

May 12, 2025 Women in Digital

A Legacy of Strength

Masseh Haidary on the Women Who Shaped Him

This Mother’s Day, we are proud to feature Masseh Haidary, Oceania CEO of Global Payments. Masseh’s story is a powerful reminder that the influence of strong women can leave a lasting legacy. Not just at home, but in leadership, character, and community. Raised by a courageous mother and married to a deeply inspiring partner, Masseh’s reflections are filled with gratitude, perspective, and hope for a future where more women have the opportunities they deserve.

A Family Shaped by Resilience and Love

Growing up, Masseh’s family had anything but a traditional path. “While my cultural heritage was rooted in a tradition where men led, our family moved to Australia with nothing more than the clothes on our back when I was only one year old,” he shares. In an unorthodox move for their community, it was Masseh’s mother who stepped into the role of both mother and father, setting the tone for the life he would go on to build.

Today, Masseh’s immediate family includes his wife Mina, daughters Siyanna and Sura, and son Danial. After more than 20 years of marriage, Mina’s unwavering support has also played a major role in shaping his life. “She challenges me to get outside my comfort zone and is always my biggest support figure professionally and personally,” Masseh says with pride.

Lessons in Vision and Sacrifice

One of the defining memories Masseh carries from his childhood was a pivotal decision his mother made when times were tough. Amid financial struggles, they had the choice to move away from opportunities and community, but she chose to stay. “Against the grain, Mum was the only one who decided to stay put, rent a small place, and focus on giving us the best opportunities while sacrificing an awful lot along the way,” Masseh recalls.

Her lesson was simple but powerful: never lose sight of the bigger picture and future prosperity, even when the present feels overwhelming.

A Deepening Respect for Motherhood

Watching his wife become a mother only deepened Masseh’s admiration for the strength of the women in his life. He reflects on the early years of parenthood as a profound experience: “The sacrifice, the resilience, carrying another human and that connection a mother has was incredible.

Through every emotional and mental challenge, Mina’s perseverance stood out. Masseh shares, “With three kids, a mother’s love, guilt and endurance — it’s powerful stuff, especially in a society that’s made it difficult for women to have the same opportunities and support required.” It’s a reality that has strengthened his commitment to being part of a generation that drives meaningful change.

Values That Anchor Every Decision

As Masseh’s career grew into senior leadership, the influence of his mother’s example never faded. “Not a day goes by where I compromise my choices or priorities,” he explains. The importance of a stable, loving home, and carrying out professional duties with empathy, are values deeply rooted in the lessons his mother modelled.

Her courage to go against cultural norms – to work, to lead, and to nurture – continues to shape his leadership style today.

A Legacy of Generosity and Courage

When asked what he would say if he could thank his mother or wife for one thing, Masseh’s gratitude is clear: “I’m eternally grateful for my mum giving me everything she had, showing me the value of generosity in life and how it gives back to you in droves.

And after nearly 25 years together, he credits Mina to helping him continue to grow. “She’s invested in her personal development and growth, and that gave me the courage to do the same.”

Quick Fire Round

What do you call your mum?
Mal.

What did your mum call you when you were in trouble?
Just my first name.

Who needs more tech help—you or your mum?
Definitely me!

How would your mum describe your job?
A leader who follows in the steps of her leadership principles.


Doriena-Parsons-Mothers-Day.jpg

May 12, 2025 Women in Digital

Leading with Love

Redefining Motherhood, Mentorship, and Meaningful Impact

For many women, the word “mother” conjures images of family, warmth, and guidance. But for some, it’s more than a title, it’s a way of being. In this special Mother’s Day feature, we spoke with Doriena Parsons whose career has taken her across the globe and into boardrooms and blended families alike. She shares how women have shaped her journey, what she’s learned as a stepparent, and why redefining motherhood could be one of the most powerful ways to change how we lead.

Finding Power in Kindness and Ambition

Across a career spanning continents and sectors, Doriena has met many remarkable women. But the ones who made the most impact didn’t shout the loudest.

What stood out was their ability to lead with balance, strength, and integrity,” Doriena recalls. “Whether I was working in Europe, the Middle East or here in Australia, they showed up with calm, consistent leadership. They didn’t compromise their values to get ahead,they embodied them.

Growing up, ambition wasn’t something encouraged in girls. It was often laughed off or shut down. But an early-career mentor, a woman in leadership, shifted that narrative.

She told me something I’ve never forgotten: don’t let someone else judge the scale of your ambition, and when they do, don’t let it make you bitter. Stay fair. Stay open. Keep going.

It’s a philosophy that’s stayed with Doriena. One that reminds us that ambition doesn’t have to be loud to be powerful, and that kindness and strength are not opposites, but partners.

On Choosing a Different Path – and Still Showing Up Fully

Though Doriena chose not to have biological children, she became a stepparent to two daughters in a blended family, and that decision shaped not only her personal life but her leadership style.

I chose to focus on being a strong and stable presence for the girls,” Doriena shares.

It also meant I could channel energy into my career and eventually become the main breadwinner. It was a conscious choice, and not always one that others understood.

Some of the harshest judgments came from other women. But she stood firm in her belief: you don’t need to give birth to someone to love and support them like a parent.

As both a stepparent and mentor, she’s learned the power of presence and perspective. “I try never to tell people what to do. I offer my view and my experience. But I leave the choice to them. That kind of support, that respects autonomy, is essential in parenting and leadership.

Some of the hardest moments Doriena has experienced have come from the sidelines – watching someone you love make a painful choice you can’t protect them from. “But those are often the moments people grow the most. Your job is to stay steady, stay close, and let them figure it out. It never gets easier, but it’s necessary.

Mentorship as Modern Mothering

When asked about her role in supporting the next generation, she sees it as an act of reflection and belief.

Sometimes people just need someone to reflect their strength back to them. To say: I see what you’re capable of, even if you don’t yet.

Resilience is another core lesson Doriena tries to pass on. Life is messy, nonlinear, and imperfect. And that’s okay. “Setbacks are inevitable. But failure isn’t final. We need to build spaces where people can test ideas, try things, and feel safe getting it wrong. That’s how confidence is built – through belief, experience and freedom.

In a world that often values speed and perfection, Doriena advocates for something deeper: the courage to grow slowly, thoughtfully, and with purpose.

Redefining Motherhood in Leadership

To her, the word “mother” isn’t limited to biology. It’s a verb, a mindset, a form of leadership.

In business, mothering can look like mentoring with patience. It can mean creating safe spaces for others to speak up, or advocating for someone when they’re not in the room.

But she’s quick to point out that we need to rethink the language around it.

For too long, mothering has been associated with softness, often undervalued in professional spaces. But mothering at its best is profoundly strong. It’s about holding space, building resilience, and helping others realise their potential.

It also means taking a stand. Saying no to toxic behaviour. Refusing to play into behind-the-scenes commentary that tears others down. “If we say we value transparency, we have to live it – even when it’s uncomfortable. Leadership should reflect our values, not just our KPIs.

The One Piece of Advice She Hopes Young Women Take to Heart

Be confident in what you know… and humble about what you don’t.

Women are challenged more often, Doriena notes, and asked to prove themselves in ways their male peers are not. But confidence isn’t arrogance. And humility doesn’t mean self-doubt.

You don’t need to justify your choices to anyone. Just make sure they’re rooted in kindness, in integrity, and in your own truth. And don’t stop there. Seek out people who see the world differently from you. That’s where real growth happens.

This Mother’s Day: A Celebration of Quiet Confidence

For Doriena, confidence isn’t always loud. Sometimes, it’s steady. Sometimes, it’s deeply personal.

This Mother’s Day, I hope we can celebrate the women who lead with compassion and intention. The ones who uplift others quietly, the ones whose impact is felt more than seen.”

In her view, womanhood doesn’t need to fit a mould. Neither does leadership. “We have the power to shape our lives in ways that not only serve us, but make space for others to thrive too. That ripple effect? It matters. And it starts with how we choose to lead.

 

 


Mothers-Day-2025.jpg

May 12, 2025 Women in Digital

Lessons in Love, Leadership and Legacy

Mother’s Day has never been just about flowers and cards. It’s about the women. Mothers, grandmothers, aunties, stepmothers, chosen family, mentors, partners. All who show up, shape us, and stay with us long after we’ve left home. This year, we’re spotlighting real stories from our community to celebrate the resilience, wisdom, and influence of the women who’ve made us who we are.

We recently connected with some of our community members for an in-depth discussion about the women who have impacted their lives, and how that has shaped who they are today. 

Special thanks to our contributors:

 

Strength, Sacrifice, and the Unseen Load

We know many of the women in our lives carry an emotional and physical weight that often goes unspoken, but never unnoticed. That strength is what shapes the character of those around them.

Masseh remembered a defining moment from childhood:

“Mum was the only one who decided to stay put, rent a small place, and focus on giving us the best opportunities while sacrificing an awful lot along the way.”

Jaya, too, shared the depth of sacrifice that comes with parenting and leadership:

“Sometimes as a mum, you wear the burden of guilt — wanting to be everything to everyone. But over time I’ve learned it’s not about doing everything, but being present where it matters most.”

This invisible labour, emotional, mental, logistical, is often underappreciated, but it’s foundational to how communities and workplaces function. These reflections call for a deeper recognition of that contribution.

Leadership Beyond the Boardroom

The most influential leadership doesn’t always come from titles or authority – sometimes, it’s lived quietly at home. Grace reflected on her mum’s subtle yet powerful presence:

“My mum never tried to be the loudest in the room, but her voice always carried.”

This kind of grounded leadership, rooted in values and quiet consistency, shaped how these leaders now show up in their own roles. For Jaya, motherhood and executive leadership are inherently connected:

“As a parent, I’m always thinking about the legacy I’m building for my children. But as a leader, that thinking has helped shape how I build teams, lead change, and invest in people.”

The lesson? Leadership is not about hierarchy. It’s about responsibility, impact, and showing others what’s possible through your actions.

Redefining Motherhood, Family, and Care

Not all mothers are biological. And not all families are traditional. One key sentiment discussed with our community members was about redefining what motherhood and family mean, and how broadening that definition only adds more meaning.

Doriena offered a powerful reflection on step-parenting and mentorship:

“Motherhood isn’t just about biology — it’s about showing up, about being present, and about leading with kindness.”

Masseh echoed this sentiment through the lens of his upbringing, where his mother took on both parental roles:

“While my cultural heritage was rooted in a tradition where men led, it was my mum who stepped into the role of both mother and father.”

These stories show us that care, love, and leadership don’t follow a set path — and that family is defined by connection, not convention.

Legacy in Action

In the lead up to Mothers Day, our community members reflected on the values passed down by the women which have not only shaped their personal lives, but also their entire careers. They inform how these leaders make decisions, hold boundaries, and mentor others.

Grace, for instance, shared that her mum’s integrity continues to guide her daily:

“She lived by her values and that’s what made her a true leader in my eyes.”

For Masseh, the influence of his mother’s leadership is something he carries into every room:

“Not a day goes by where I compromise my choices or priorities. I carry her strength into every room I walk into.”

Jaya echoed this, explaining how her legacy as a mother and leader intertwines:

“I want my kids to look back and say, ‘My mum was strong, but she also cared deeply.’ That’s what I want for my team too.”

These stories remind us that values aren’t taught once, they’re modelled over time. And when passed down, they become powerful tools for generational and cultural change.

This Mother’s Day

Motherhood is leadership. It’s care. It’s resilience. It’s choosing to believe in someone before they believe in themselves. This Mother’s Day, we honour the women who raised us, inspired us, challenged us, and built futures through their everyday courage.

To every mother and maternal figure, thank you. We are better because of you.

Read each contributor’s full reflective article:

 

 


Alexa-Kane-Blog.jpg

May 1, 2025 Women in Digital

The Path to the C-Suite: Lessons from a Chief Customer Officer

For many tech professionals in customer-facing roles, the path to executive leadership isn’t always clear. Yet for Alexa Kane, Chief Customer Officer (CCO) at Felix, a decade-long career spanning customer support, onboarding, customer success, partnerships, and operations laid a strong foundation for her transition into the C-suite.

From Hands-On to Strategic Leadership

Alexa attributes her career growth to a willingness to take on challenges beyond her core responsibilities. Her early roles required her to work cross-functionally, providing insights into how different business units operate together. However, stepping into the C-Suite required a shift, learning to trust her team’s expertise rather than trying to be hands-on in every function. Moving from lean, high-attrition environments to executive leadership meant focusing on strategic objectives, resource planning, and business growth rather than day-to-day operations.

“Putting my hand up for different projects and learning beyond my immediate responsibilities was a game-changer,” she explains. “Working cross-functionally and understanding how different teams contribute to the bigger picture gave me a wider perspective that I still rely on today.”

A key learning experience came from being on the receiving end of SaaS solutions. As the decision-maker for customer tools, she gained valuable insights into onboarding, service transitions, and pain points… perspectives that now shape Felix’s customer experience strategy.

Challenges, Adaptation, and Leadership Growth

Joining Felix meant stepping into a new role and company where she would need to use her strong background in B2B SaaS to understand new industries and familiarise herself with the problems the Felix platform solved. And she would have to do it quickly! Rather than seeing this as a limitation, Alexa leveraged her experience in B2B SaaS and operational leadership. By analysing systems, processes, and growth opportunities, she found ways to contribute beyond the target industry knowledge.

Rather than trying to become the expert overnight, I leaned on the subject matter experts around me while focusing on what I knew best – optimising systems, processes, and team structures,” she says. This approach not only helped her transition successfully but also reinforced the importance of trusting and empowering her team.

Managing Imposter Syndrome and Non-Linear Career Steps

Alexa acknowledges that imposter syndrome is prevalent at all levels, particularly among women. She combats self-doubt by seeking feedback, reflecting on achievements, and challenging negative self-talk. 

“Negative self-talk is something I’ve had to actively work against. Recognising it and consciously shifting my mindset has helped me push through moments of uncertainty.”

She also emphasises the value of taking non-linear career steps, moving sideways or even backward at times to develop critical new skills. These decisions, while unconventional, ultimately accelerated her career.

Advice for Future Leaders

For those aspiring to executive leadership, Alexa’s advice is clear: embrace challenges outside your defined role, be proactive in optimising team performance, and balance efficiency with empathy. She stresses the importance of strategic time management, effective delegation, and adaptability, key traits that distinguish functional leadership from C-suite leadership.

    1. Step outside your comfort zone. Raise your hand for projects beyond your direct role. The experience you gain will accelerate your career faster than you think.
    2. Seek to learn from leaders in other departments. Ask questions and understand the functions, goals, priorities, ways of working and thinking from divisions such as Finance and Engineering. This will be a huge contributor to developing your wider business acumen.
    3. Balance data-driven decisions with people leadership. Efficiency and effectiveness are critical, but so is building a strong, engaged team. Don’t underestimate the impact of culture.
    4. Be strategic with career moves. A lateral or even backward step can sometimes be the smartest move for long-term growth. If it builds new skills, it’s worth it.
    5. Own your achievements. Women, in particular, need to get comfortable acknowledging their successes. Take credit for your contributions.

    Develop strong time management skills. The jump from team leadership to business function leadership requires a shift in prioritisation. Being ruthless with your time is essential.

A Journey of Adaptability and Impact

Reflecting on her career, Alexa is proud of her adaptability and openness to new opportunities. “I never had one rigid end goal. I let my career evolve naturally, and that’s what led me here.”

She also recognises the significance of her current role. “Being the first female executive at Felix and the first Chief Customer Officer advocating for customer experience at the executive level is something I’m incredibly proud of.

For those looking to follow a similar path, her message is clear: Leadership isn’t about knowing everything, it’s about learning, adapting, and trusting in the expertise of those around you.

 

 


Melanie-Packer2.jpg

September 5, 2024 Women in Digital

Took a Career Wrong Turn? Melanie knows all about it!

Melanie Packer’s career journey is a remarkable story of reinvention, self-discovery, and determination. Starting her professional life as a Town Planner, she now thrives in the digital world as a Power BI Developer at NHVR, specialising in data analytics.

Her transition from Urban Planning to the tech industry has been anything but linear, but her story is proof that it’s never too late to change paths and chase new dreams.

Early Career: Navigating the World of Town Planning

Melanie’s initial career in town planning was driven by her natural ability to think spatially. Growing up, she was the “chief navigator” of her family, and with the encouragement of her parents, both of whom were teachers, she developed a love for both technical and humanities-based subjects.

I wanted to study something technical, but I didn’t have the math grades for engineering, so planning seemed like the perfect balance,” Melanie recalls. For years, she worked as a development assessment planner, negotiating with property developers and making her mark in urban planning. While she enjoyed her role and the team she worked with, a sense of repetitiveness started to creep in. This sense of stagnation led her to reconsider her career path, though making a change was daunting.

The Turning Point: From Planner to Coder

In 2018, Melanie took a break and traveled for three months, using this time to reflect on her next steps. “I decided to create a WordPress blog to share trip updates with friends and family,” she explains. Little did she know, this side project would ignite a new passion. She became so engrossed in coding and redesigning her blog that she realised her future career had to involve tech.

The decision to leap into the tech world wasn’t easy. “It was scary to try something completely new when I had an established career,” she admits. But the thrill of learning to code outweighed the fear of starting over.

Melanie’s journey into tech wasn’t without challenges, with the biggest hurdle being her confidence, or lack there of. Entering the tech space after years in a different industry felt like being back at square one. But she approached her learning with the same patience she’d have extended to a junior colleague.

“I had to give myself the space to learn.”

A key moment in her journey was when she took up rock climbing—a hobby that became a metaphor for her professional growth. “Climbing helped me build confidence and self-worth outside of work. It reminded me that I could succeed in other areas too.

Leveraging Skills from Town Planning in the Tech World

Though Melanie initially felt her background in town planning didn’t help much in the tech world, over time she realised that her soft skills were invaluable. Her experience negotiating with developers taught her how to handle high-pressure situations. “In planning, sometimes I had to say ‘no’ or ‘I’m not sure’—those skills have carried over to my current role,” she shares.

Her urban planning background also equipped her with the ability to think three steps ahead, a skill that has proved crucial in data analytics. “Urban planning teaches you to think about how people interact with their environment, and I apply that same forward-thinking to data projects.

One of the biggest obstacles Melanie faced during her career change was the technical learning curve—specifically, statistics. “I hadn’t studied math since high school, and I had to re-learn basic equations,” she recalls. Despite these initial challenges, Melanie persevered, crediting her resilience as one of her proudest accomplishments. “What I’m most proud of is my ability to keep pushing even when it felt like it would never happen.

Finding Balance Between Work and Personal Passions

Rock climbing, which played such a crucial role in Melanie’s confidence-building, continues to help her maintain balance between her personal and professional life. “Movement keeps me healthy, mentally and physically,” she says. Although balancing a demanding job with climbing can be difficult, she remains committed to making time for her personal passions.

It’s Never Too Late to Change

Melanie’s story is a testament to the power of resilience and self-belief. For those considering a career change, she advises, “It’s never too late. There were times when I felt like I was too far down the wrong path to turn back, but I learned that you can always pivot.

Reflecting on her journey, she emphasises the importance of community. “When I first joined Women in Digital, I was a planner trying to break into tech, and chatting with other community members gave me the confidence I needed.

Today, Melanie’s role is a blend of technical skills and stakeholder engagement. “My team develops and maintains Power BI reports, but my background in planning means I also handle project coordination and stakeholder relationships.” Her career path may have changed dramatically, but she has found a way to meld her technical and interpersonal skills, and she couldn’t be happier.

For Melanie, the journey hasn’t been easy, but it’s been incredibly rewarding. “If I could tell my younger self anything, it would be that it’s okay to be on your own path—just because you feel behind, doesn’t mean you are.

Melanie’s story serves as a powerful reminder: it’s never too late to change direction, and the stories we tell ourselves are just as important as the skills we bring to the table.


LinkedIn-Event-Banner-Image-1920x1080-2-1200x675.jpg

August 15, 2024 Women in Digital

From Awareness to Action: Driving Change on Equal Pay Day

Despite all the work happening behind the scenes regarding gender equity, Australia continues to face a persistent challenge: the gender pay gap. As the tech and digital sectors continue to innovate and grow, women are still not paid equally for their expertise and contributions.

WGEA has announced the date for this year’s Equal Pay Day as 19 August, marking the 50 days into the new financial year that Australian women must work to earn the same, on average, as men did last year.

This year’s theme is “it doesn’t add up.”

What causes the gender pay gap?

The disparity in average earnings between women and men is shaped by a complex web of social and economic factors that diminish women’s earning potential throughout their careers.

Key contributing factors include:

  • Conscious and Unconscious Bias: Discrimination in hiring and pay decisions, both overt and subtle, continues to disadvantage women.
  • Industry Segregation: Women and men often work in different industries and roles, with female-dominated sectors typically offering lower wages.
  • Workplace Inflexibility: The lack of flexible work arrangements, particularly in senior positions, hampers women’s ability to balance work and caregiving responsibilities.
  • Part-Time Employment: Women are more likely to work part-time, which affects their overall earnings and career advancement.
  • Career Interruptions: Women’s career progression and opportunities are often stalled due to taking time out of the workforce for caregiving duties.
  • Unpaid Labor: Women shoulder a disproportionate share of unpaid domestic and caregiving work, further impacting their earning capacity.

“The gender pay gap is fueled by a mix of unconscious biases, industry norms, and societal expectations. To close this gap, we need leaders with courage, innovative solutions, and a collective push for change from everyone—individuals, companies, and communities alike.” –  Alex Hanlon, Negotiation Navigator

 

How can you start driving change today?

1. Educate and Advocate

Stay Informed: Continuously educate yourself about the gender pay gap, its causes, and its impact. Understanding the nuances of the issue is crucial for effective advocacy.

Raise Awareness: Use your voice to spread awareness about the importance of gender equity. Share relevant articles, statistics, and personal stories on social media, in your workplace, and within your community.

Engage in Conversations: Start and participate in discussions about gender equity in the workplace. Encourage others to join the conversation and understand the importance of closing the gender pay gap.

2. Support Policy and Organisational Changes

Advocate for Transparency: Push for salary transparency in your workplace. Encourage your employer to conduct regular pay audits and openly share the results.

Support Legislation: Back policies and laws aimed at closing the gender pay gap. This can include supporting local, state, and national legislation that promotes gender equity.

Encourage Best Practices: Promote and support workplace policies that help reduce the pay gap, such as flexible working arrangements, parental leave, and career development opportunities for women.

3. Take Personal Action

Negotiate Your Salary: Be proactive in negotiating your salary and benefits. Research industry standards and come prepared with data to support your request.

Mentor and Sponsor: Mentor and sponsor other women in your industry. Share your knowledge, provide guidance, and help them navigate their career paths.

Continue Professional Development: Invest in your own professional development. Attend workshops, pursue further education, and seek out opportunities to enhance your skills and advance your career.

If you don’t ask, you won’t get

Alex Hanlon from Fairpay Negotiations is presenting at our upcoming ‘How To Negotiate A Pay Rise’ webinar and has a series of blog articles to help you deal with common pushbacks that arise in pay negotiations. Check them out here:

“Negotiating your salary isn’t just about seeking more money; it’s about understanding your value and standing up for what you deserve. Arm yourself with information, be confident in your achievements, and don’t hesitate to have that essential conversation.” – Alex Hanlon, Negotiation Navigator

 

3 ways employers can take action to end the gender pay gap

Gender Pay Gap Analysis Guide

The WGEA Gender Pay Gap Analysis Guide helps employers to plan and execute a pay and composition analysis in order to identify the drivers of their gender pay gap.

→ Access it here

WGEA Action Planning Tool

The Action Planning Tool helps employers who report to WGEA identify actions they can take to improve gender equality in their workplace.

→ Access it here

Capacity Building Live Masterclasses

WGEA has a series of live masterclasses and learning events to help employers deepen their understanding of workplace gender equality and take effective action to narrow their gender pay gap.

→ Access it here

What next?

As we mark Equal Pay Day in 2024, it’s clear that achieving pay equity in the tech and digital sectors is both a pressing need and a significant opportunity for growth. By understanding the unique challenges in our industry and taking proactive steps—whether it’s advocating for transparency, supporting policy changes, or negotiating confidently—we can all play a pivotal role in driving meaningful change.

Let’s encourage our collective power to bridge the pay gap and ensure that every contribution is recognised and rewarded fairly. Together, we can turn the promise of gender equity into a reality, setting a new standard for fairness and excellence in Australia’s tech and digital landscape.

 


 

Join us at our upcoming ‘How To Negotiate A Pay Rise’ webinar

To help recognise Equal Pay Day, and to help you gain invaluable knowledge and strategies to confidently navigate the negotiation process and advocate for your worth, Alex Hanlon from Fair Pay Negotiations will be helping us master negotiation strategies for a successful outcome. Alex is a seasoned executive who brings in depth experience of complex problem solving, strategy development, crisis management and recovery.

Register Today


Yvonne-Hill-Blog-Feature-Image.jpg

August 13, 2024 Women in Digital

From Teaching to Tech

Yvonne’s Inspiring Journey from Teacher to Senior Business Analyst

Originally from Ireland, Yvonne Hill now calls Wollongong, NSW, home. She lives there with her husband, three kids, and two dogs. With a decade of experience teaching primary school students in both Ireland and Australia, Yvonne decided to make a significant career transition during the COVID-19 pandemic. Moving from the classroom to the digital industry, she embarked on a journey to become a UX designer through the Mantel Group Flagship Traineeship Program. Today, she applies her user-centric learnings as a Senior Business Analyst at Mantel Group, where she drives innovative solutions across industries like health insurance, retail, and technology.

Yvonne’s interest in becoming a Business Analyst was sparked by a sense of stagnation in her teaching role. To explore new avenues, she began studying Graphic Design part-time, which eventually led her to UX design. Her journey took a pivotal turn at Mantel Group, where she participated in their Traineeship Program in 2021. This 12-week, full-time, paid program was designed to support women and gender minorities transitioning to tech careers. Through on-the-job training and mentorship, Yvonne put her newly acquired design skills to use, ultimately finding her niche as a Business Analyst.

Her background in teaching provided a solid foundation for her transition into the digital realm. The skills she developed as a teacher – working with and helping people, being organised, and fostering creativity – were directly transferable to her new role in UX design and business analysis. These skills enabled her to thrive in environments that demand empathy, structure, and innovative thinking.

However, the transition was not without its challenges. Yvonne recalls the difficulties of feeling like the oldest newbie in the room and the discomfort of stepping into an entirely new industry. She learned to embrace change as a synonym for growth and trusted the process, even when it meant not having all the answers right away. As Nedd B famously said, “You have to get comfortable being uncomfortable.” This mindset helped Yvonne navigate the uncertainties, self-doubt and imposter syndrome that accompanied her significant career shift.

Throughout her journey, Yvonne found solace and strength in the support of friends and colleagues who had undergone similar transitions. The shift into the digital space also brought unexpected benefits. Yvonne now enjoys a much better work-life balance, with the flexibility to work from home and spend more time with her family. Simple pleasures, like being able to pick up or drop off her kids at school, have added immense value to her daily life. Additionally, Yvonne had the opportunity to speak at Design Outlook, an experience that stretched her out of her comfort zone and offered valuable learning.

Reflecting on my journey, I am proud of my perseverance and willingness to embrace the unfamiliar. If I had any advice for my younger self, and anyone considering a career change, it is to remain calm and accept that it’s okay not to know everything on day one.” – Yvonne Hill

Yvonne’s story is a testament to the power of adaptability and the impact of supportive programs and communities in facilitating career transitions. Her journey from teaching to tech illustrates that with the right mindset and support, it’s possible to transform your career and find fulfilment in new, unexpected places.

 

Mantel Group Flagship Traineeship Program

Mantel Group’s flagship Traineeship Program, spanning 12 weeks, aims to upskill career transitioners, those returning after a significant break, and individuals identifying as women or a gender minority. They have welcomed participants from diverse fields such as hospitality, nursing, finance, optometry, and architecture, all bringing unique perspectives to our culture.

The program includes an immersive two-week induction, eight weeks of technical skills development, and a chance to practice learned skills in a safe environment on a real-life internal project, supported by a dedicated Mantel Group mentor.

Mantel Group has supported 81 trainees through the programs so far, with 75 people securing permanent roles at Mantel Group. They are also incredibly proud of receiving the 2024 Tech Diversity Award, recognising the significant impact of their traineeship on both Mantel Group and the industry.

 

 


 

Find out more about the Mantel Group Flagship Traineeship Program

Stay tuned for more inspiring stories from our members, showcasing the incredible journeys and achievements of Women in Digital!


WID_Long_Lunch-84-2-1200x800.webp

June 13, 2024 Women in Digital

The Game Changers: Women in Sport & Tech event, hosted with the support of our partners Cisco and Data #3, marked a pivotal moment in the journey toward inclusivity and innovation in both sports and technology. Set against the backdrop of the Brisbane 2032 Olympic and Paralympic Games, this event highlighted the significant opportunities for women in these fields and explored how we can collectively drive technology collaboration in the lead-up to this global event.

The event was a melting pot of ideas and insights from trailblazing women reshaping the landscape of sports and tech. Our speakers shared their experiences and strategies for fostering inclusivity and diversity, offering a roadmap for how companies, especially those led by women, can drive technological advancements and create more opportunities in the lead-up to the 2032 Brisbane Olympics.

Emphasising Representation and Mentorship

Highlighting the importance of representation, Annie Devitt, Founder at iNSPIRETEK, emphasised the need for more women in non-female-founded companies and on boards and tables. She shared her journey with iNSPIRETEK, demonstrating how she leveraged opportunities to raise funds and hire a (male!) CEO, even after interviewing 30-60 women, promoting allyship and equality. Annie’s story is a testament to the power of representation and the impact of seeing women in leadership roles.

Advocating for early intervention, Thelma Dzwowa, Community Operations Manager at Brisbane Broncos, discussed the necessity of running mentoring programs in schools. By exposing young girls to different pathways and current industry plays, we can inspire them to pursue careers in sports and tech. This early exposure is crucial in maintaining their interest and participation as they grow older.

Adoption of Sports Tech

Technological advancements are revolutionising fan engagement and athlete performance. This technology is now being rolled out across the Brisbane Broncos, with Thelma providing insights into how football tokens and engagement are taking off in Europe, sports betting is booming with an $89 billion market, and fantasy sports are rapidly growing. Holographic technology and AI are customising and enhancing fan experiences, making sports more interactive and engaging.

Promoting Equality and Allyship

Addressing the topic of equality, Elia Hill, Managing Director of Connecting in Consulting, spoke passionately about handling it with eyes wide open. She highlighted the importance of equal prize money, as seen in tennis, and emphasised that we must “get that ladder and lift them up.” Her message was clear: true progress comes from deliberate actions to promote equality and support one another.

“Get that ladder and lift them up”

The Importance of Storytelling

Stressing the power of visibility, Natalie Cook, Founder of The Aussie Athlete Fund, reminded us that “you can’t be what you can’t see.” She emphasised the importance of telling and sharing our stories and by doing so, we create unexpected connections and opportunities. Her journey in fundraising, learning to handle rejection, and persevering is a powerful example of resilience and determination.

Strategic Planning for 2032

Focusing on long-term strategy, Annie shared her insight on how 95% of her revenue comes from international markets. She stressed the importance of starting now for the 2032 Olympics by objectively analysing strategic plans to play a part in the games. Companies must ask themselves, “How can we impact the games?” and align their strategies accordingly.

Opportunities and Challenges

The Game Changers: Women in Sport & Tech event was a celebration of the trailblazers and innovators driving progress at the intersection of women, sports, and technology. By sharing experiences and strategies, our speakers provided actionable solutions for fostering inclusivity and diversity. As we look towards the Brisbane 2032 Olympic and Paralympic Games, it is up to all of us to ensure women are given equal opportunities across both the sports and tech sectors.

Join us in this journey as we continue to advocate for change, inspire the next generation, and celebrate the women changing the game in tech and sport.

 


 

Do you know someone who is forging their leadership path? Nominate them for the 2024 Women in Digital Awards!