Lauren Swidenbank is a digital marketing expert and paid ads specialist with a passion for analytics. As Founder and Director of boutique digital marketing agency, Cali Social, Lauren has a solid track record of implementing successful paid ad campaigns for a range of small to medium-sized businesses.
Lauren’s winning entry was based on the excellent work she did for a client of Cali Social’s in 2019-2020. Using a mix of Google Ads, Facebook and Instagram ads, Lauren planned, created, implemented and optimised the entire campaign from building the campaign structure and targeting, to making ad copy and creative assets for the client. In less than 12 months, the client’s business grew from a 6-figure business to a 7-figure business with impressive figures across the board. Key results include:
- 307.51% increase in revenue in 12 months
- 278.04% increase in the number of transactions
- 219.54% increase in new users to the site
Here’s what the judges had to say:
“From the moment I read this entry it stuck with me. I love the thinking outside the box approach, attending car meets, taking the client to challenge herself and what an incredible result. Stand out entry for me based on her candid and relatable entry.”
“Loved her enthusiasm and obvious passion and pride for what she does. She was very customer focussed in her approach and has a great attitude to her work. The results are impressive and I feel would not have been achieved if she did not have the drive and love for what she does.”
“I can feel Lauren’s passion for her campaign and all things digital when reading her entry!! A fantastic example of how when you challenge self-doubt with determination, data, strategy and testing & learning you can achieve impressive results.”
Read our exclusive interview with Lauren chatting about her winning-entry, love of paid ads and advice for early-on-career professionals here!