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February 29, 2024 Women in Digital

For those pursuing an academic pathway, university is arguably some of the best years of your life! They are also crucial years that can serve as a pivotal launchpad for your career (and we’re not just talking about the qualification at the end). From internships, vacationer programs, student clubs, networking events and more, there are many ways to get your foot in the door and gain some real-world industry experience long before you toss your graduation cap. The key? A keen eye to recognise opportunities and the drive to go after them.

Meet Mackenzie Kerr. Mackenzie is currently in her final year of a Bachelor of Information Technology (majoring in Software Information Systems) / Bachelor of Business Management (majoring in Marketing) at the University of Queensland. She is also an Undergraduate Business Analyst at NTI, a recent Digital Engineering Vacationer at EY and has completed an impressive list of internship programs and industry roles that have set her up with an incredible foundation for her career.

With so many achievements already on her resume, we wanted to chat with Mackenzie and drive deeper into her experience finding opportunities at university, juggling study and internships and also ask her advice for students trying to land competitive positions or stepping into the corporate world of tech for the first time. As one of our very first interns who participated in the 4B Internship program – a partnership with Women in Digital, Cisco and Data#3, we also wanted to ask her a few questions about her experience with the program!

To kick things off, tell us! Did you know you always wanted to work in IT? What drew you to a career in IT and business management?

Leaving high school, I wasn’t set on any particular career. In fact, I originally applied for a Bachelor of Science majoring in Data Science as I’d heard that this was going to be the ‘in demand’ job. After receiving an offer for this course, I came to the realisation that I had absolutely no interest in this degree! I always enjoyed studying IT as one of my high school subjects as we did a lot of web design and development, so I decided to apply for a Bachelor of IT at UQ. As for business, I figured that if I was going to go to uni I may as well do a dual degree to broaden my career options in case either of the two didn’t work out.

In hindsight, I have found the areas of IT and business to be very complementary and both have provided me with a wider range of opportunities compared to if I had done a single degree.

Were there specific courses or projects during your university studies that you found particularly beneficial for your career?

Much of my IT degree has consisted of group projects where we are given a project brief and are tasked to design, develop and build a product over the course of the semester. I have found these subjects to be the most beneficial as we get to work in diverse teams where each member brings their own unique skills. This has taught me that utilising different skill sets in a team can actually make for a better-performing team, rather than each person trying to excel at everything.

A lot of students worry about having too much on their plate. How have you managed to juggle work, study and life?

For me, it is important to know what habits and routines work best for me. Personally I have found that I really enjoy the structure of a 9-5 so I have structured my work and uni around this. I work regular business hours on three days of the week and use the other two days to do uni whether this be attending classes or at home studying. Where possible, I try to avoid overlap (i.e. working on uni days or doing uni on work days). Having distinct work and uni days has really helped me to separate these two parts of my life and allowed me to be more present in each – I know that when I arrive at work I am 100% focused on work and on my uni days I am far more engaged in my classes.

In saying that, I am such a big believer that what works for might not work for everyone! I would strongly recommend finding out the routines that work best for you and doing what you can to fit your schedule to that.

We know a lot of students are nervous about the idea of going ‘part-time’. What is your response to this?

My response is simple – I get it! I was so worried about decreasing my subject load and extending my degree because I thought it would put me behind my peers. I thought that graduating a bit later than intended would mean that all my friends would be out working while I would still be stuck at uni.

I have been doing 3 subjects per semester and 3 days of work for pretty much my entire degree. Although this has meant I will graduate a year later than intended, I truly believe that it was the best decision I made career-wise. Having the ability to work 3 days a week in various industry roles has given me a wealth of work experience before graduating and more importantly, has allowed me to explore my own skillsets and discover a multitude of potential career paths. I have found this experience to be infinitely more valuable than having an extra year in the workforce and to be quite honest, most of my friends ended up extending their time in uni either by going part-time or changing degrees.

When should students start exploring opportunities for internships or entry-level opportunities? Is there such a thing as ‘too early’?

I would say that the right time to start exploring is whenever you feel ready – so long as you are still able to enjoy this season of your life as a uni student. There is absolutely no pressure to start your career the second you get into uni, and I truly believe it is important to enjoy this time while it lasts. Personally, I started looking at IT-specific industry experience in my 3rd year, as I was genuinely curious about what the world of tech had to offer and wanted to experience what an IT career would be like.

Where should students be looking for these opportunities and is there anything they need to know / any tips when looking?

LinkedIn, Seek, Indeed and word of mouth. I am a huge LinkedIn advocate and see a lot of internship opportunities either posted by companies or advertised by employees. The more you search the job section of LinkedIn with keywords like ‘internship’, the more tailored your algorithm will become and the more relevant your suggestions will be. Who knows – you might just stumble upon an algorithm-recommended opportunity on your morning scroll!

As weird as it sounds, LinkedIn ‘stalking’ people is also a great way to see what internship opportunities are available. You can stalk people who study similar fields in a similar age range to see what programs they have been involved in, and then go to the company website to find out more about the program such as when their application period is. This can be a great way to find out which companies run regular intern intakes and can help you plan ahead for internship periods.

What advice would you give your peers aspiring to land competitive internships like you have?

Think about your personal brand and unique skillset, and let this guide your application letters, resume and  interview answers. It is tempting to think that you have to be the best at everything to land these opportunities when in reality, it is just as valuable to identify what your unique mix of hard and  soft skills is. I would also strongly recommend using any mock internship opportunities that are available to you – interviews can be the most intimidating part of the application process and having interview practice personally boosted my confidence ten-fold. They are a great way to practice responses and get feedback without the pressure of an internship at stake.

Also, a running Excel spreadsheet of annual internship opportunities that tracks application deadlines, internship dates and interviews never hurts 😉

Did you face any unexpected challenges stepping into the corporate world of tech? How did you overcome them?

For me, my biggest challenge has been to accept the fact that I am by no means technically strong. Whilst I have a foundational technical understanding, I suck – and I mean suck at programming. I spent a lot of my degree worrying that this meant there were no opportunities for me and that I was at an immediate disadvantage because of this. I found it quite challenging to recognise that I didn’t have to be good at programming to have a career in tech and that there were plenty of non-technical IT roles out there. To overcome this, I spent a lot of time focusing on what my skills are and what kinds of roles these translated to – even though I may not be cut out to be a Software Developer, my skills are just as valued.

What can interns expect entering their first internship programs or undergraduate positions?

No one expects you to know anything, and everyone is there to support you! These programs are designed to give you exposure to the industry and for you to learn – you are not expected to enter your first internship with a wealth of knowledge. In fact, most internship positions will focus on how you learn, not what you know. It’s important to remember that every experience is what you make it – take the opportunity to be curious, ask questions and make lasting connections with those that you meet.

Tell us more about your current role!

Of course! I’ve recently started in a Business Analyst role and am absolutely loving it. For the platforms that are in my team’s remit, the BAs are responsible for identifying business requirements from our internal stakeholders and translating these into actionable solutions for our developers to implement. This can be anything from implementing new features on our platforms to identifying ways we can leverage our platforms to streamline business processes.

For me, this has been the perfect opportunity to combine my foundational technical knowledge with my broader business understanding. I am really enjoying learning about the intricacies of business processes and finding new ways we can use technology to solve non-technical problems. I have also been so lucky to have such great support from my new team and have loved working with them so far!

What advice would you give or what would you tell younger Mackenzie about university life or working in tech? Is there anything you wish you had known earlier?

I would definitely tell myself that uni is not an accurate representation of your career – it can be so easy to get caught up in the bubble that is university and forget that there is so much more beyond campus. To be quite honest, I spent the first few years of my degree wondering how my studies could possibly be preparing me for a career – aside from some basic programming understanding and a little bit of theoretical technical knowledge, I felt wildly unprepared for a career in tech! It wasn’t until I had a little bit of work experience under my belt that I realised the most valuable skills uni had taught me were soft skills – things like communication, teamwork and critical analysis of problems. So if I could give my younger self some words of wisdom, I would definitely tell her that uni isn’t forever and that there is so much more to learn from industry work experience. (I’d also tell her to not over pluck her eyebrows, but that’s another story…)

Are there any industry-related support networks, communities, events, or extracurricular courses you would strongly recommend to students or recent graduates wanting to break into the industry?

So many! Uni societies are the best place to start as they run heaps of events with industry professionals which are a great way to learn about potential career pathways or internship opportunities. I also find these events great to talk to professionals about their own career path – it’s always valuable to learn about how others reached their current roles, especially if it was on a ‘non-traditional’ path. I would also strongly recommend attending any mock interview or case study-type events that are run by societies as these give you a chance to practice real-world skills in a low-stress environment.

I would also strongly recommend Cisco’s MentorMe program – this isn’t an internship per se, but it is a great opportunity to connect with tech professionals and learn more about the types of careers available in tech. Over the course of the program, you will attend a variety of information sessions on topics such as new tech innovation or impactful tech projects, as well as professional skills like resume writing or interview tips. You will also be paired with a dedicated mentor, which is the perfect opportunity to build a meaningful relationship and ask all of your tech-related career questions. I had such an awesome experience in this program and still keep in touch with my mentor almost two years later!

Do you have any last pieces of advice do you have for students who are aspiring to build a successful career in digital/technology?

Figuring out what you don’t want to do in your career is just as valuable as figuring out what you do want to do. It’s okay to try different roles and not like them, as this just puts you one step closer to figuring out roles that may be more suited to you.

Also, make the most of being a student! It is the best opportunity to learn about tech careers without the pressure of having professional responsibilities. More people have your back than you think and there is no better time to be curious.

You are among the first group to participate in Women in Digital x Cisco and Data#’s 4B Internship program. How would you summarise your experience?

The 4B program was my first insight into a career in tech and I really could not have asked for a better introduction! The program provided exposure to a huge variety of tech roles from non-technical roles such as sales and account management to highly technical software engineering roles. It was the perfect opportunity to understand how tech businesses like Cisco and Data#3 operate, as well as gain insight into the different paths into tech careers. I remember being so blown away by how supportive the Cisco, Data#3 and WID teams were and it made me realise just how keen other industry professionals are to see young women succeed in tech. The 4B program has huge sentimental significance to these organisations and it was truly such a privilege to be part of the first intake honouring Brenda Conroy’s legacy. I truly could not speak more highly of this program and would encourage anyone who is passionate about a career in tech to apply.

What was your favourite part/s of the internship?

As cheesy as it is, definitely the people. The teams at Cisco, Data#3 and WID were so welcoming and supportive, which really made the idea of starting a career in tech way less daunting. I also really enjoyed learning about the high variety of non-technical roles that are available and it really helped to ease my concerns about having a more non-technical skillset. It was so reassuring to learn that so many of the team had such unique paths to their current role, regardless of their technical background.

How did the program open doors for you?

The 4B program allowed me to form strong connections across these organisations which I have been able to utilise in many different ways. Since being a part of the 4B program, I have been able to participate in Cisco’s MentorMe program, secured permanent employment with Data#3 and been a regular attendee at WID’s events which are an amazing way to network with other amazing industry professionals. I have also maintained relationships with many of the people I met through the 4B program and have used these connections as references, career consultants or even just friendly faces to chat with about tech careers, uni studies and life in general. Never in a million years did I imagine that I would have a strong professional network, let alone one as supportive as I do. Knowing that I have the support of so many has made such a huge difference to my confidence and speaks volumes about the value of having a supportive community.

Keep an eye on our blog for more Women in Digital Member Spotlights and don’t forget to follow us on LinkedIn, Facebook and Instagram.


 

Are you a university student eager to take proactive steps towards creating your own career opportunities and connect with like-minded individuals? Join Women in Digital’s Student Membership today! Click here to learn more.


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October 10, 2023 Women in Digital

Here at Women in Digital, we believe that gender diversity is just the beginning of a much broader conversation about workplace diversity. Diversity isn’t a one-dimensional concept; it takes many forms and when you examine high-performing companies it becomes increasingly apparent that diversity—of thought, culture, and experience—is not only desirable but essential. Someone we were very excited to talk to on this topic is Nazli Seghar.

Hailing from Iran and now a prominent business leader and transformation advisor, Nazli Seghar exemplifies the power of passion and perseverance. From her childhood dreams of becoming a movie director to her unexpected entry into computer science, Nazli’s story is a testament to the power of pursuing one’s true interests and passions, even when the path seems uncertain.

Today, Nazli is a Customer Success Executive at Cisco with over 20 years of experience under her belt in successfully leading teams in various government and large private organisations including the University of Newcastle, CSIRO, AWS (working in space innovation!) and Cisco where she has carried through her unrelenting drive to explore the possibilities of emerging technologies.

In this Q&A, we discuss Nazli’s journey into tech, her experiences working as a woman in tech in Iran and building a professional career in Australia, and the unique challenges that have influenced her leadership style and approach to managing diverse teams. We also heard Nazli’s advice on getting your foot in the door with large tech innovators, facing cultural barriers at work and more.

This promises to be an inspiring read!

To kick things off, what did 5-year-old Nazli want to be when she grew up?

Back when I was 5 years old, I had my sights set on becoming a movie director and producer. I would go on scouring for stories, rounding up all the neighbourhood kids feeling like a mini-Hollywood casting director, and putting on performances that would leave their parents in awe (or at least, they pretended convincingly!). Lights, camera, action—In my own eyes, I was the little maestro of backyard blockbusters!

How did you end up in your current role at Cisco?

Six months ago, I embarked on an exciting journey with Cisco, taking on the role of Customer Success Executive as part of the ANZ Customer Success team. This position, relatively new to the tech industry, is centred around aiding customers to maximise the value from their investments. Rather than a traditional sales-centric role, it’s about fostering a positive customer experience as they navigate their transformational journey.

Throughout my career, I’ve always been passionate about ensuring customer success, and this role allows me to focus on just that. My particular enthusiasm lies in the industry I am currently engaged with, which adds further motivation and excitement to my work. At Cisco, I continue to champion customer satisfaction and success, making their journey both seamless and rewarding.

It is commonly recognised that there are fewer female leaders in digital and technology. Could you tell us a little bit about your career background and how you ended up working in the industry in general?

When I was faced with the decision of choosing my future career in Iran, the university entrance exams were very competitive, leaving little room for choice. I initially dreamed of becoming an architect, but circumstances led me to be accepted into the field of computer science. Surprisingly, it was harder to get into computer science, and I didn’t think I stood a chance of getting accepted and to be honest, I had only added it to my list to please my mum, who had already been disappointed that I didn’t aspire to become a doctor. With a computer science degree, I embarked on my journey in technology, and it felt like a natural fit for me. Even when an unexpected opportunity arose for me to study architecture and even work at an architectural firm a few years later, I realised just how fortunate I was to have veered away from pursuing architecture, and that I eventually found myself doing what I am doing now. My current path aligns perfectly with my curiosity for emerging technologies and my personal passion. It is a testament to the fact that when you follow your true interests and passions, you naturally gravitate towards a fulfilling and rewarding career, regardless of the specific academic path you initially embark upon.

You were able to grow an impressive resume working in Iran before moving to Australia. What was that experience like? How did go about building up your network, and professional career in Australia?

Back when I was completing my bachelor’s degree, a miraculous opportunity presented itself—I stumbled upon Bulletin Board Systems (BBS), of all things, for my thesis. Little did I know that this seemingly niche topic would open doors for me in the vast realm of the online world including leading the software team of the first web platform in Iran. Fresh out of university, I ventured into Iran’s male-dominated tech industry, working on the country’s first online platform without the convenience of Google. Instead, we relied on books and hands-on learning to deliver. Although the challenges were immense, the result was exceptionally rewarding. When I relocated to Australia, by a stroke of incredible fortune and reward for working hard and getting good marks in my master’s degree, found a job at university which was a stepping stone for me for my future career. I found myself working at CSIRO—an experience that has played a pivotal role in shaping my career and leadership in advanced technology. With each new wave of emerging technologies, I’ve been irresistibly drawn in. I was curious about the potential of cloud computing within AWS and that’s how I ended up working at AWS which led me to leading the aerospace and satellite business in ANZ for AWS and working with amazing space innovators in the region. I love pushing my limits, constantly seeking new challenges, and right now I consider myself unbelievably fortunate to be surrounded by the greatest and brightest minds in Cisco. Collaborating with these remarkable individuals who have shaped technology infrastructure across the globe is a privilege beyond measure.

Reflecting on that, is there anything you would do differently? And what would your advice be to someone starting fresh in a new country?

Growing up in war in Iran has taught me not to dwell on the past with regret. If I have emerged from those circumstances alive, I consider it a success. While I do acknowledge and learn from my mistakes, I view them primarily as opportunities for personal growth. Thus, would I change anything? Probably not, as it would hinder the valuable lessons I have learned. They are like treasures. However, I constantly strive to do better and improve upon my past experiences.

To anyone embarking on a new journey in a foreign country, my advice is to recognise that most of the limitations we assume to exist are often confined within our own minds. It is essential not to let those self-imposed limitations restrict our potential. I often advise my mentees that migrating to a new country is like finding yourself in a situation where you lack the keys to various aspects of life, from finding a home to applying for jobs and more. It can be overwhelming, but instead of succumbing to the pressure, approaching it with enthusiasm, excitement, and curiosity will often result in positive outcomes and solutions to most challenges.

How would you compare your experiences working in Iran vs. Australia? Were there any interesting challenges you had to overcome?

This is an intriguing question. One of the greatest aspects of Australia is that if you remain focused on your goals and genuinely passionate about your pursuits, your efforts will not go unnoticed, and you will make progress. While challenging situations exist everywhere, in Australia, these challenges often revolve around specific individuals you encounter in your career. In Iran, however, there are additional political challenges that make things significantly more complex, especially for women. Unfortunately, being a woman in the tech industry and striving to become a leader is still more challenging for women worldwide. In Iran, this situation is exacerbated by laws that favour men. However, in Australia and Western countries in general, there is growing awareness and encouragement for gender equality in the tech space. While there is still progress to be made, the recognition and support for doing what is right is increasingly prevalent.

It is often said that as a woman in the tech industry, you must work twice as hard to gain recognition. When you add an accent to the equation, the expectation is that you must work three times as hard! Building trust becomes crucial, and being extremely results-driven becomes a necessity. In Iran, that wasn’t any barrier, but there were thousands others!

How have your cultural background and experiences influenced your leadership style and approach to managing diverse teams?

You may be aware that Iran is a collective society where strong loyalty to family is highly valued. In this cultural context, the interests of the family always come first, and individual needs take a backseat. The concept of family honour and shame is shared by all members, where success brings prestige, and any dishonour affects everyone. This deeply ingrained aspect has profoundly shaped my leadership style, emphasising the importance of unity, responsibility, and the collective well-being of those I lead.

As a leader, my team and customers are like family to me. I take responsibility for my team members’ mistakes while celebrating their individual achievements. I deeply care about my customers’ success and treat them with the same genuine interest as I would my family members. I prioritise their best interests, even if it comes at a cost to my own situation. This genuine care has fostered strong bonds with my team, leading to lasting connections that transcend time and cultural backgrounds.

Coming from a diverse cultural background, I empathise with the challenges faced by individuals from minority backgrounds. Embracing diversity, I actively seek varied viewpoints rather than surrounding myself with like-minded individuals. I value the unique perspectives that diversity brings to the team and strive to create an inclusive environment. Learning from exposure to other cultures and their leadership styles has been instrumental in my personal and professional growth.

You have worked with some heavy hitters in Australia including CSIRO, AWS and now Cisco. How did you get your foot in the door? What is your advice to others looking to get their foot in the door with large tech innovators like these organisations?

It is often said that success in one’s career is a blend of passion, hard work, and a sprinkle of luck. There are moments in life where the choices we make can have a profound impact, and that’s where luck comes into play. I have encountered several pivotal moments in my journey. Meeting two incredible women during my masters at the University of Newcastle paved the way for my first job, leading to more opportunities. The first job is always challenging, but once you secure it and perform exceptionally well, the doors begin to open. As a woman, I encourage others to seize chances and never assume they won’t be chosen. What I always emphasise to my mentees is to go for it— the worst that can happen is not getting it. Throughout my years of experience, I have hired numerous individuals. I believe that technical skills can be learned, but finding the right cultural fit is crucial. Interviews are also a chance for candidates to assess if the company aligns with their values. Ultimately, my advice is to pursue something you love and a company that brings out your passion. Go for it!

In your opinion, what can organisations and leaders do to create a more inclusive and diverse environment, particularly in relation to gender and cultural diversity?

To promote diversity and inclusivity, we must actively and consciously embrace differences with an open mind. It’s important to challenge ourselves to be comfortable with discomfort and resist the natural inclination towards familiarity, whether in gender or culture. Stepping out of our comfort zones and creating a safe environment where everyone can freely express themselves is crucial. By doing so, we can foster a culture of inclusivity, embrace diverse perspectives, and work towards a more inclusive future.

What advice do you have for women that are wanting to progress in their career but perhaps face some cultural barriers?

To pursue your ambitions, you must be resolute and courageous, with a clear destination and well-defined goals. Seek a reliable mentor, take ownership of your future, and actively engage in networking. Showcase your capabilities and ask for assistance when needed. If cultural barriers arise, seek advice from those who have overcome similar challenges. With determination and perseverance, success will be within reach. Remember, it is up to you to demonstrate your worth and make your dreams a reality.

Any final thoughts you would like to add?

First and foremost, I want to express my gratitude to the Women in Digital for providing this opportunity and for the incredible work you do.

To all the amazing women out there, I offer this advice: never underestimate your capabilities and always aim high. You’ll be amazed at what you can achieve. Believe in yourself and embrace the power of your potential. Keep pushing boundaries and reaching for the stars!

And just for fun… What is a podcast or book you are loving right now?

One of the books I cherish, recommended by a mentor, is “Untamed”. Additionally, I found great enjoyment in reading “The Dopamine Nation”. As a dedicated podcast listener, “Space Connect” is among my favourites, and “Everyday AI” by CSIRO also captivates my interest. These resources have enriched my knowledge and sparked my curiosity in various subjects.

Is there something you wish was illegal but isn’t?

I believe that while society is aware of the prohibition of certain forms of discrimination, additional measures should be implemented to combat them in various ways. I strongly advocate making such discrimination illegal, akin to crossing a red light. By enacting stringent laws and enforcing them rigorously, we can foster a more inclusive and equitable society that upholds the values of fairness and respect for all individuals.

What is your favourite way to waste time?

I have a deep passion for cooking, especially when it comes to discovering new recipes that I haven’t tried before and preparing them in my kitchen! There’s something incredibly satisfying about exploring different flavours, ingredients, and techniques to create delicious dishes. Cooking allows me to unleash my creativity and brings joy as I experiment with new flavours and textures. It’s a delightful journey of culinary discovery that I thoroughly enjoy.

You’re suddenly teleported to an airport with a plane ticket in hand. What location are you hoping to see on the ticket?

Egypt, I really want to visit Egypt.

Keep an eye on our blog for more Women in Digital Member Spotlights and don’t forget to follow us on LinkedIn, Facebook and Instagram.


 

Want to join our thriving community of digital-loving, career-driven, diversity-championing humans and get access to exclusive members-only opportunities? Join the Women in Digital Membership today! Click here to learn more.


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September 1, 2023 Women in Digital

In this day and age, it’s no secret that women are underrepresented within the field of cybersecurity, making up approximately 11 to 25 per cent of the workforce. We want to bring more awareness to careers in cybersecurity and shine a light on women currently working in the industry, like Susie Jones.

Every day, business owners are hearing about the cyber risks threatening their business. But with the rate of change in cybersecurity accelerating, many smaller businesses are simply being left behind by an industry designed to solve the problems of larger enterprises. These small businesses are some of the most at-risk and underserved parts of today’s economy, despite being the backbone of every society. Finding a way to help business leaders take back control of their risks is where Susie thrives.

Susie Jones is the CEO and Co-Founder of Cynch Security and is an experienced cybersecurity, risk, insurance and innovation leader passionate about solving cybersecurity challenges faced by small businesses. She is also Victoria’s Cyber Strategy Mission 2 Expert Advisory Panel Member and Cyber Industry Advisory Board Member at RMIT University.

In this Q&A, we discuss with Susie her entry pathway into cybersecurity, her journey co-founding Cynch Security, common misconceptions about starting a career in cyber, and advice for women interested in breaking into the field. We also talked about the cybersecurity challenges small businesses face today and what these businesses can do to be better protected from looming cyber threats.

To kick things off, what did 5-year-old Susie want to be when she grew up?

For the longest time I was 100% sure I was going to be a lawyer – I only changed my mind when I realised as a teenager that I might not always win, even if I was right, and so the idea lost its charm!

There have been varying studies over the years in Australia that suggest the percentage of women working in cybersecurity floats around 11% to 25%. Tell us about how you ended up working in cybersecurity?

I started my career in insurance and risk management, and climbed the corporate ladder using that expertise. It was that expertise that led me to meeting my now co-founder, Adam, at my previous employer.

We realised that by combining my risk management and business acumen with his technology and cybersecurity expertise we could create a really powerful solution to a very human problem.

We will do an introduction before this but could you tell us a little bit about Cynch Security and your current role?

At Cynch, we are dedicated to supporting small business leaders to build cyber resilience, or what we call cyber fitness. Our core product is a cyber risk management SaaS platform that translates all the complexity of cyber into plain language, actionable steps that those without technology backgrounds can implement themselves. We also support large organisations that have a large number of SMB suppliers to measure and improve their third party cyber risk.

As CEO, I lead our business operations, sales and customer success.

What motivated you to start your own cybersecurity company in the first place?

In a prior role at my previous employer I was fortunate to be invited to speak to a number of small business owners who had suffered a data breach. Their stories of the emotional impact those breaches had on them as well as the financial loss showed me the human side of cybersecurity, and once we came up with an idea of a solution we just had to take the leap.

In your opinion, what are the most significant cybersecurity challenges faced by small businesses today? How can they better protect themselves from cyber threats?

The biggest challenge in my opinion is that in order to avoid an incident the business needs to get it right 100% of the time, whereas the cyber criminals only need to get it right once. That’s why we talk about building and maintaining cyber fitness. Because the fitter a business is when they fall victim, the easier it will be for them to recover – just like with physical fitness.

Small and scaling businesses often lack dedicated IT departments and resources. What are the practical and cost-effective measures you recommend to enhance their cybersecurity position?

Password management and access control is fundamental – if an attacker can’t get into your accounts through a virtual front door, they are more likely to either move onto another victim or they will need superior skills in order to find another way in. Reusing the same password across multiple systems is as damaging as leaving all the windows and doors of a building unlocked and open – make the criminal have to work for it.

How do you recommend small businesses approach employee education and training to foster a culture of cyber security awareness?

Openly talk to your team about security and scams that you’ve seen around. Share examples of phishing emails, provide password management software. Basically, be intentional about your security.

Can you share more about your journey as a woman working in cybersecurity?

99% of the time my gender has no impact on my working life. I think it may have been different if I’d started my career in this industry, but I didn’t. I experienced much more sexism and gender bias against me when I was working in insurance and risk management.

What is your advice for women looking to break into the field of cybersecurity?

If you’re changing careers, then lean into whatever skills you have already developed and look for roles where you can use them also. If you’re just starting your careers, then look at the roles being advertised and seek out skills listed.

Are there any specific educational paths, certifications or general resources you recommend to upskill or get support / meet people in the field?

Attending conference are a great way to get access to a variety of people in difference security fields, so I’d recommend that over formal training for most.

What do you think are some common misconceptions people have about a career in cybersecurity? What do you wish more people knew?

That you have to be a technologist to add value in this industry and it’s just not true. I’ve known plenty of people who were great with computers but couldn’t make in the security, just as I know plenty of people like myself who are successful without a tech degree.

With the rapid advancement of technology, what emerging trends or areas of cybersecurity are you particularly interested in right now?

I know there’s a lot of investment going into access management and control and I think this will continue for many years to come.

What steps can be taken to encourage more women to pursue careers in cybersecurity and increase gender diversity in the industry?

The language used by many in the industry is overly complex and unappealing to many women. We need to talk like normal humans if we’re going to be able to convince more women that the field is interesting.

What is your favourite piece of advice you’ve been given?

When you feel like you don’t know what you’re doing, remember that everyone else is just making it up as they go along too.

And just for fun… What is your favourite way to waste time online?

Watching movie trailers!

Keep an eye on our blog for more Women in Digital Member Spotlights and don’t forget to follow us on LinkedIn, Facebook and Instagram.


 

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August 23, 2023 Women in Digital

The signs of a growing tech industry are all around us, and for many women, a career-pivot in technology is an exciting pursuit – though one that may require some encouragement.

The tech sector is now the seventh largest employing sector in Australia, employing 861,000 people according to the Tech Council of Australia. With more opportunities becoming accessible for people to work in this lucrative industry, we are seeing more women entering the tech sector as a mid-career transition, like Teena Glassick.

Like many tech leaders we connect with, Teena Glassick’s journey into the world of technology wasn’t a straight path right after high school. It took some interesting twists and turns. Initially, Teena pursued her passion for dance starting a Bachelor of Arts in Dance at the Victorian College of Arts in Melbourne. However, her path took a different direction when she decided to pursue a Bachelor of Applied Science in Microbiology and Biochemistry. After completing her research-focused honours year, Teena spent five years exploring various research roles before she took the bold move to enrol in a Graduate Diploma in Informational Technology. Today, Teena is a Senior Director of Product Engineering and Operations at Skedulo.

In this Q&A, we get to know Teena’s fascinating journey into tech, the challenges she’s overcome, advice to people pondering a career pivot into the industry and where to get started!

To kick things off, what did 5-year-old Teena want to be when she grew up?

Either an author or a ballerina. I absolutely loved writing stories from quite a young age, with my most famous piece being a story called “The Storm”, which I wrote in Year 2 and got a special Principal’s award for!

Tell us a little bit about how you ended up in your current role??

I discovered Skedulo through the Tech Girls Are Superheroes program. I had been a mentor for the program and joined the winning teams as an ambassador on their trip to Silicon Valley in 2018. Skedulo was one of the companies we visited. I met our CEO Matt Fairhurst and some other members of the team. I was very inspired by their product and leadership team and after that trip I just kept them on my radar. Then, in 2021, a recruiter contacted me about an opportunity at Skedulo, to help support their high capacity vaccination booking product and I was really excited by the role and joined the team.

After your first career pivot from dance to biology, what motivated you to pivot from academia into tech? How did you evaluate the potential risks and rewards of the transition?

To have a career in academia, you really need to do a PhD. I had enrolled in a PhD and even had a supervisor and scholarship ready to go and I got cold feet just before I was due to start! I was just not sure that was the right pathway for me and to be honest, whilst I enjoyed the learning and the research, I did not enjoy the lab work and was not sure if I was ready to commit.

At the time, I was quite interested in the field of Bioinformatics and decided to do an IT postgraduate degree as a possible pathway into that field. I really enjoyed my study and in particular I really liked my software development subjects and decided to pursue a career as a Software Developer. The advice I gave myself and give to my young adult daughters is to just try things out until you find the thing that ‘fits’ and that you enjoy.

How did your experience in academia lend itself to a career in tech? Were there transferable skills that you took through with you?

I think there are many skills and capabilities that are transferable across professions. For me specifically, my main callouts in the transition from life sciences to IT are research skills and applying the scientific method (which is the systematic way of exploring observations and answering questions) to software development practices and processes.

How did you prepare yourself for this transition? Were there any specific resources, mentors, or networks that supported you during your career pivots? How did they contribute to your success?

When thinking about a career pivot, I try to do some personal learning and research about specific roles and pathways into those roles. I have been very fortunate in my career to have had a couple of great managers who have believed in me more than I believed in myself and have encouraged me and supported my career growth and changes I’ve made along the way. I don’t have the highest self esteem so having people who want to ‘lift me up’ has been crucial for me.

When I first started my IT degree, my husband was also incredibly supportive. He had a strong background in computer science and maths and he firmly believed in my abilities to make the change and kept being my cheerleader while I was trying to balance full time work and part time study.

How did you manage to juggle a career pivot, while raising two children and working your way up into leadership positions?

Balancing a career and young children is the most challenging thing I’ve ever done! My daughters are my world and I went through periods of immense guilt when they were very young. I wanted to spend all my time with them, but I also did not want to give up or pause (for too long) a career that I had invested so heavily in.

The key to my survival and success was a flexible and supportive workplace and managers. When I first transitioned from an individual contributor role into a management role, I actually did this in a job share capacity with a colleague who also had young children and we were both working part time. This is fairly unheard of and was a very progressive decision from the company I worked for. My colleague and I found really effective ways of sharing an engineering management role with a shared inbox (this was pre-Slack!!), effective splitting of our responsibilities and ensuring that we had full coverage for any issues and escalations. We worked together in this way for a number of years and formed a great partnership. I think the company benefited from this decision and so did we.

Were there challenges and opportunities you encountered during this transition that you perhaps didn’t expect?

The biggest challenge I had when transitioning from an individual contributor role to a leadership role, was needing to become a manager to people who had previously been my peers (and friends). I think I lacked empathy as an IC about the challenges of leadership, thinking it was going to be a lot easier than it was. I did not fully appreciate that leadership is a distinct craft in itself and that I needed to develop and mature a whole new set of skills and capabilities to be successful, and I definitely made some mistakes (and still do) along the way.

What would you say to someone wondering if it’s ‘too late’ to make a change and pivot?

I don’t think it is ever too late to make a career pivot. We spend so much of our lives working and I am so grateful that I am in a role that I am passionate about and genuinely enjoy.

If you had to do it all again, what would you do differently? What would you tell younger Teena?

I think I would probably just be a bit kinder to myself especially during those early years of balancing being a mum and maintaining a career. I tried (in vain) to be ‘perfect’ in both roles and just felt constant guilt on both sides – either I was not being a good enough Mum or I was not being a good enough employee. What I would tell women trying to do ‘the balance’ is that it does get easier over time and there will be times when the balance tips in one direction and that’s okay. What I would tell organisations is that flexibility and supportive leadership is so very important for parents and other people in caregiving roles who are doing a balancing act. I was so thankful for the support I received that I think I gave back more than was expected, learned to become very outcomes focused through ruthless prioritisation and developed a fierce loyalty for my company and my team in return.

If you could name two things that someone needs to successfully pivot into a career in tech, what would they be?

Start with the fundamentals – technology is a craft and you need to learn the key skills and capabilities of your chosen discipline. This could be through self learning or more formal education, but you will need to learn and that will take time, so be patient.

I would also encourage people to build a network or seek out people / meetup groups related to your area of interest. There is so much available that you will be spoilt for choice and you will gain immense benefit from having that network and hearing the ‘real life’ experiences that you won’t learn from your studies.

What advice do you have for women in tech that are wanting to progress in their career and move into a more strategic, people management role?

I would seek out opportunities to ‘dip your toe in the water’ of leadership as a good first step. This could be through an interim role or just identifying a gap that needs to be filled and putting yourself forward. As an example (in the software development space), this could be through taking on a team lead type role where you can combine your IC skills with some leadership responsibilities.

And just for fun… What is a podcast or book you are loving right now?

I am reading a great book right now called “Demon Copperhead” by Barbara Kingsolver. It is a story of poverty and addiction in the American South and inspired by the Charles Dickens novel “David Copperfield”.
I have also been listening to this really interesting podcast called “Sounds Like a Cult” which explores modern day cult culture.

Does your car have a name? If yes, what is it? If not, what name might you give it?

It does not – if it did I’d probably call it Bullet – fast and silver.

If you could magically pivot into a new career tomorrow (no upskill required), what would it be?

Probably medicine – I’ve always found human physiology completely fascinating.

What do you think your superpower is?

Being genuine and humanistic is a leadership superpower. (I also wear my feelings all over my face, so I have no choice because people can often read me like a book!)

Keep an eye on our blog for more Women in Digital Member Spotlights and don’t forget to follow us on LinkedIn, Facebook and Instagram.


 

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July 11, 2023 Women in Digital

The Australian Government and the Australian tech sector have a shared commitment to create 1.2 million tech jobs in Australia by 2030, and to help Australians across the country access those jobs. Getting more women in tech is one of the most impactful levers to meet this goal, bridging the gap of gender disparity and encouraging a wider talent pool from people of all backgrounds with non-technical experience to break into the tech industry. This is a topic Kanika Chopra is particularly passionate about.

Kanika Chopra is an experienced sales professional with an impressive history working in the tech industry. You might just recognise the big names on her resume including Telstra, Deloitte, Microsoft, DXC Technology and Data#3 where she currently works as an Enterprise Account Executive.

Like Women in Digital, Kanika is passionate about harnessing the power of technology to solve problems and create a better future for all, having always gravitated towards innovative ways technology can help to achieve customer success. In this Q&A, we get to know Kanika and get her valuable take on how to break into the industry with no technical experience, what it is really like to work as a woman of colour in tech, and gain insight into where the industry is headed to shape a future where innovation knows no boundaries and where women play a pivotal role in driving Australia’s digital economy forward.

To kick things off, what did 5-year-old Kanika want to be when she grew up?

A dancer! I was such a happy and hyperactive kid so this felt like a great future profession.

Tell us a little bit more about your background and you ended up working in this industry?

When I was finished Uni, I was looking to start my professional career and ended up receiving a great offer from Telstra as a Finance Graduate. After a few years there, I pursued a full time MBA at Melbourne Business School. This was one of the best investments I’ve made in my career as it really propelled me to take risks. Soon after, I was recruited as the country’s first ‘MBA Graduate’ at Microsoft as the company looked to broaden it’s horizons and hire more non-technical talent.

You studied a Bachelor of Business in Banking & Finance, coupled with a Bachelor of Arts in Journalism. Was there a particular experience or opportunity that led you to pursue a career in tech instead?

I accidentally fell into a career in tech. After completing the Finance graduate program, I started working with the Venture Capital team at Telstra as an Analyst. Essentially, I spent weeks listening to pitches from founders who believed that their little business idea was the next big thing. Invariably, each of these potential investments was centred around technology. The Telstra Ventures team was looking to invest millions of dollars annually into carefully selected tech start-ups that could yield new income sources for Telstra. The sorts of business ideas I heard were phenomenal. That’s when I knew, that I didn’t just want to work with numbers, I wanted to be in the digital and tech space.

We know one area you are also passionate about is diversity in the industry. We’d love to know more about your experience as a woman of colour in tech? How have your experiences shaped your career or views on the industry?

Diversity helps everyone. But it is well documented that – as a general rule – women tend to be more conservative when applying for roles or going for promotions due to our social condition. And I can definitely see that this concept of Imposter Syndrome is amplified amongst women of colour. This can show up as not speaking up or sharing our ideas. I am passionate about mentoring and helping women of colour break into the tech industry and achieve their full potential.

Tech is one of the fastest-growing industries with many people wanting to break into the IT / digital industry or pivot into this area. What advice do you have for someone who does not have prior experience?

Get networking! WID is a great start. You can also reach out to recruiters in the specific companies you want to work in.

Secondly – Get certified! You really don’t have a stale CV. The industry is moving at lightning pace and your skillset needs to evolve too. So I suggest that you pick your niche (security, cloud computing, analytics, etc.) and start nerding it out. It will pay off in spades.

The Australian Government and the Australian tech sector have a shared commitment to achieve 1.2 million tech jobs in Australia by 2030. What do you think can be done to encourage more women to work in tech?

Starting at the grassroots level, it is important to encourage girls to take up STEM subjects and STEM-focused careers. This ensures we have that the next generation of leaders are diverse and passionate. But for those women who are currently in professional careers or middle-aged, look to capitalise on the transferrable skills you already have. There is such a prominent talent shortage in tech.

It’s clear that as an industry and as a broader society, we need to do better to improve diversity in tech. What is your advice for women of colour who want to work in tech?

It’s important to challenge the status quo. Women of colour are plagued even more by the ‘pipeline problem’ whereby the number of women in STEM related fields is even lower. This is a result of systemic and cultural factors which are slowly being ironed out as globalisation makes our world smaller. My advice to women of colour is to be bold and believe in yourself. You have just as much value to provide as the other men and women in the room.

Any there any specific resources, programs, or networks you recommend for something looking to break into tech?

Free TAFE is offering Cert 4 in cybersecurity.

The certs for AWS, Azure and Google are approx. USD 100 each and they have market value!

What would you say to someone wondering if it’s ‘too late’ or impossible to make a pivot or break into the industry?

Tech is so much broader can coding and technical consulting. The roles are so varied, and it touches every industry from healthcare to retail. You could be using AI to perform remote surgery on patients, or you could be testing out technology which monitors inventory at the local supermarket. Tech is more than sitting behind a computer screen. Be open to change and skill up. See what transferrable skills you already have to break into the industry (e.g. sales or project management).

You have had the opportunity to work with some impressive tech companies including Microsoft and Deloitte, what advice do you have for women wanting to break into big tech organisations like this?

Get a mentor. These are not easy companies to get into. If you have a mentor within these organisations, they can help you navigate the nuances of the hiring process, and the extra skills you may need to acquire.

In your opinion, where do you think the industry is headed in the future? Are there any particular advancements in technology or movements you are excited by?

AI is the next big thing and it is already moving at lighting pace. We can already see the advancements in our everyday life. Just yesterday I was at the self-check out and buying a red capsicum from Woolworths. The camera used AI to narrow down the selection of produce down to red coloured ones only. It saved me a few seconds per product and improved accuracy across self-check out registers. AI is truly everywhere.

Embrace the change. Embrace your empathy, because this is the only skill which technology lacks and it is what makes us human.

And just for fun… Would you rather be 10 minutes early or 10 minutes late?

10 min early – although I am almost always 10 min late.

Call or text someone?

Call – the best friendships and relationships are made through actually talking to the other person!

What is the life hack you swear by?

Vision Boards. I believe that we can all work towards the goals we want to achieve and manifest the life or career we want. Get creative and build yourself a vision board today.

Thanks Kanika for chatting with us!

Keep an eye on our blog for more Women in Digital Member Spotlights and don’t forget to follow us on LinkedIn, Facebook and Instagram.


 

Want to join our thriving community of digital-loving, career-driven, diversity-championing humans and get access to exclusive members-only opportunities? Join the Women in Digital Membership today! Click here to learn more.


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June 10, 2023 Women in Digital

Big tech is a hot market for job hunters. Known for competitive salary packages, enviable work perks and a fast-growing landscape, it’s a booming industry that people are eager to get in on. The best part is, coding skills are not usually a requirement. Truly! If we took one key learning from our chat with Emma Crichton, it’s about what you have, not what you don’t have yet.

A 2018 Glassdoor study that found 43% of roles advertised by tech companies (around 53,000 positions) were non-technical opportunities. The ability to understand ‘tech speak’ or a degree in IT or Software Engineering is simply not a necessity. In fact, a non-technical background can even work to your advantage. Of the many companies we have talked to or partnered with, we know employers are interested in the candidates, particularly for Sales and Customer Success teams, that can bring a different perspective to how they communicate technology and connect with consumers. As Emma will tell you, the ability to connect with others and build relationships are key skills.

Emma Crichton, currently an HXM Account Executive at SAP and former Product Marketing Communications Partner at TechnologyOne, did not land her first role in big tech by accident. Starting her career in various marketing roles, including a stint at Women in Digital, Emma has carved her career with intention. In this Q&A, we get to know Emma, the experiences that have shaped her as a professional, how she carved a career in big tech, and her advice, particularly for early career professionals on being intentional about building a career in big tech.

To kick things off, what did 5-year-old Emma want to be when she grew up?

A barrister lawyer! (No really – I had no idea what that meant at the time, but I come from a family of lawyers and have two older brothers who I would constantly argue with). Needless to say, looking back it’s probably best I didn’t pursue that career path.

Could you tell us a little bit about how you ended up in your current role?

As the old saying goes… a friend of a friend of a friend let me know of a great opportunity! Throughout my relatively short career, people would always tell me that my personality would be suited to Account Management style roles. I didn’t understand or fully appreciate what they meant when they said that, but I decided to take a chance and gave it a go! I’ve since learned, it’s all about trust and building relationships with people, something you’ll learn soon below which has been a significant part of my background growing up.

You have had the unique opportunity to grow up in 4 different countries by the age of 14 – how do you think that experience has shaped you as a person and as a professional?

I wouldn’t be who I am today without my background. Growing up and moving schools six times in different cultures, I was constantly having to build new friendships with people. As a result of this, I am always naturally drawn to connecting with people. Particularly, in a professional context, understanding their unique challenges and how I can help them to solve these. Whether that’s for friends, colleagues or customers I am motivated by helping others.

To quote my Strength Deployment Inventory 2.0 results (a tool used to assess an individual’s strengths and their ability to interact with others, which I highly recommend!) I am: “motivated by the protection, growth, and welfare of others. You have a strong desire to help others who can genuinely benefit.”

Tell us, what first drew you to big tech as a marketer before you moved into Account Management?

I fell into it by accident after learning about the exciting graduate opportunities available in the tech space. I quickly fell in love with the fast-paced nature and constant innovation happening in big tech. It made me feel like anything was possible and I was excited by the idea that I could be part of something bigger that was contributing to society in a positive way.

Tell us more about how you have carved a career for yourself in big tech.

Curiosity and asking questions about what’s possible will open the doors to you in so many ways! There is so much opportunity in big tech and the sky’s the limit, you just have to be curious enough to find what’s out there and have the ability to back yourself (something that I tend to struggle with).

Were there any specific resources or mentors, or networks that have supported you throughout this journey? How did they contribute to your success?

Absolutely! The mentors and networks supporting me throughout my career thus far have been pinnacle in landing where I am today. My first internship was actually with Women in Digital while studying my Marketing/Journalism degree, which helped me to get a foot in the door with my graduate role in the R&D team at TechnologyOne. I met so many people (and still do as an active member of the WID community), who have been so generous in sharing their experiences with me.

From there, and to this day I have had many mentors who have helped me to better understand myself, the big tech industry, and how to navigate challenges through sharing their own stories. If it wasn’t for these mentors and them constantly challenging me to be better, I don’t think I would have been as confident in my ability to try something new and understand that it’s okay to fail at something before you can be good.

You have moved through a variety of roles in Product Marketing, Communications, Program Management and Account Management – what do they all have in common?

For all of these roles, despite all being in software people want to work with people. Having empathy and the ability to connect with people is a superpower in helping to achieve your own goals while simultaneously helping others to achieve theirs. We can achieve so much more by taking the time to ask questions and understanding what is important to people and why.

How would you describe what it is like to work in big tech for someone that is interested but hasn’t experienced it themselves? Are there any particular factors that stand out?

If you’re looking for any industry where no two days are the same and things are constantly changing – this is the place for you. I’ll admit some days this is a blessing and other days a curse! But for the most part, it’s really an exciting industry to be part of as you’ll constantly be challenged to come up with creative solutions to complex problems.

What advice would you give to graduates or early career professionals who want to be intentional about building their career in big tech?

Get out there and start speaking to people in the industry who are already doing it! It is scary, daunting and often uncomfortable – which is where all great growth comes from. When in university, I would often make an effort to attend networking events by myself, in order to force myself to meet new people and step out of my comfort zone. I always thought if I learned something new or met one new person who I didn’t know before, that I could count it as a win.

I remember once attending a deeply technical networking event on Artificial Intelligence. I was curious about the topic, but didn’t realise how detailed it would be. It was a panel of speakers at the beginning, followed by networking and I felt so out of my depth and like everyone in the audience knew that I was out of place. Afterwards, I chose to ask questions to the other attendees, who were more than excited to share their knowledge on the topic in a way I could understand. I walked away feeling like I was on cloud nine from having learned so much!

As you’ve mentioned, you have been quite involved in the industry joining clubs, attending events and volunteering as well. What would you say drives your passion for getting involved?

I love learning from other people’s experiences. It’s exciting to get to know people at different stages of their careers and hearing what they’ve learned along the way. You meet some phenomenal people who are out achieving the impossible and not letting anyone stop them. I find that mindset serves as a constant source of inspiration for me to be constantly learning, always curious and hungry to keep striving to be the best version of myself.

Do you have any tips specifically for building your network within the tech industry?

Join the industry groups related to what you’re interested in. For me, these groups provided a safe space to connect with like-minded people and ultimately these people were the ones who have helped me to get where I am today.

Where do you see yourself in 5 years’ time? Do you have any career ambitions you are willing to share?

How long is a piece of string?! While I love a good long-term plan, at the moment with my new career in Account Management, I am simply focused on the next 12 months and understanding how I can best help my customers to achieve their goals.

And just for fun… We want to know if there are any podcasts or books you are loving right now.

I love listening to The Imperfects Podcast, as they interview people from all walks of life on their success and the adversities they have had to overcome to get there. I am guilty of looking at someone successful and forgetting that they have had their own share of battles that us as individuals face on a day-to-day basis. I highly recommend the two-part episode with Kate Reid, former Aerospace Engineer at the William F1 Team in the UK and more widely known as the Founder of Lune Croissanterie.

Like all of the episodes, Kate is extremely vulnerable as she bravely talks about her internal struggles of being the only female in the F1 team and then going on to create the perfect croissant dubbed by the New York Times as “the world’s best croissant”.

On your LinkedIn profile, you have “Enabling people to be at the heart of every organisation” as your headline. Tell us a bit more about this – how you came to make this your ‘why’ and what it means to you?

People are at the heart of everything I do, which extends far beyond my career. However, I’m very lucky that I work in a job where this is truly the centre of what I do day-to-day also. As employees, we should feel happy and empowered to go to work and feel like what we are doing is valuable. Only when organisations put their people first are we able to make this happen and the ROI on that is irreplaceable. Following COVID-19, this topic became the focus of far more companies who had to find creative ways to put their people first in a time of great uncertainty.

As you can tell by now – I am a very people-centric person. From what I’ve seen with the companies I’ve worked for and customers I’ve worked with, when organisations put their people at the heart of what they do, it reaps incredible results both from an employee happiness perspective to overall financial outcomes, and that’s what I help people to do!

You can have dinner with anyone, dead or alive. Who do you invite?

Based on the above… Kate Reid, as her story is so incredible and I’m a sucker for a good almond croissant (as an ideal three-course menu, all courses are a different variety of croissant).

What is your mobile wallpaper?

Flowers! Fresh flowers always make me happy and brighten up the room – when I’m working in the office I like having the reminder of the beautiful things that are outside on our doorstep.

And most importantly… Did you manage to get Taylor Swift tickets?

Yes! After many gruelling hours and square eyes from staring at multiple screens patiently manifesting the idea of leaving the TicketTek waiting room to purchase tickets.

Thanks Emma for chatting with us!

Keep an eye on our blog for more Women in Digital Member Spotlights and don’t forget to follow us on LinkedIn, Facebook and Instagram.


 

Want to join our thriving community of digital-loving, career-driven, diversity-championing humans and get access to exclusive members-only opportunities? Join the Women in Digital Membership today! Click here to learn more.


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May 31, 2023 Women in Digital

The business case for a diverse workplace is strong. Yet, at the grassroots level, we still fall behind. As Priya O’Grady will tell you, awareness is key.

Priya O’Grady is an experienced senior marketing leader, the Head of Marketing at Felix, a proud industry mentor and fierce advocate for diversity in digital. What you might not know beyond her LinkedIn profile, is that she is also a UK-born Indian, mother of two, daughter of a mother with a disability and the sister of a sibling in the LGBTQIA+ community.

For Priya, creating a culture of inclusion and respect for all aspects of diversity is not a mere requirement, it’s a responsibility. A responsibility that goes beyond a ‘box to tick’ and permeates every aspect of our professional lives.

In this Q&A, we get to know Priya and the experiences that have shaped her views on D&I and how to foster inclusivity in the workplace, why hiring the right person, not making a ‘diverse hire’ matters, and the fundamental importance of being able to back yourself in any room.

To kick things off, what did 5-year-old Priya want to be when she grew up?

I always thought I would be a doctor thanks to my parents pushing that on me… the reality is that I feel faint at the sight of blood so I would have been useless if I chose that as a career option.

In a 2022 report, ACS reported that women represent only 31% of the technology workers, compared to 48% across the Australian workforce. Could you tell us a little bit about your career background and how you ended up in your current role?

After finishing my degree in Media I knew it wasn’t for me (I just wasn’t passionate enough to make the sacrifices required to succeed in the role at such a young age). That’s when I started researching other courses and careers and landed on Marketing.

Once I knew what I wanted, there was no stopping me. I completed both my Master’s and Chartered Institute of Marketing Diploma simultaneously and landed my first job in Marketing whilst still studying – the rest is history!

My career has been varied, covering many different industries and facets of Marketing. My initial experience in the UK was for a global consumable wholesaler – this is where I learned a lot about data-driven marketing (including direct marketing), how to be respected within the boardroom, budget management, communications, advertising and branding. I got exposed to the full marketing mix and ended up running the show for a couple of years!

I then went travelling, fell in love with an Aussie and moved here. Since then I’ve worked in the NFP sector, Mining, Energy, Education and now, Technology. Each one has its own unique challenges – but also shows that good firm principles in Marketing can let you work across a multitude of sectors.

It’s clear that as an industry and as a broader society, we need to do better to improve diversity in organisations. What has sparked your passion for diversity and how have these experiences shaped your view of D&I in the industry?

I personally come from a very diverse background… I’m a UK-born Indian, who has a disabled mother and a homosexual brother. Diversity is engrained within me. But what sparked my passion was having kids and seeing leadership teams that are made up mostly of white men, or going to events where there is no one who looks like me stand up on stage and inspire me.

I mean don’t get me wrong, I love getting inspired by successful white men, but I also want to be inspired by women, our indigenous community, people from different countries, the LGBTIQ+ community, people with disabilities and so on. They also have great stories to tell that we can all learn from.

I’m passionate about living in a world where everyone is accepted for who they are and are not held back because they don’t fit a particular box.

In your opinion, why is it important for companies to provide opportunities and growth pathways for diverse talent?

You can make better business decisions when you have a full spectrum of diversity on your team. You’re more well-informed because you work with a cross-section of diversity and can probably unlock pockets of growth that you wouldn’t have thought about.

But also, it is our responsibility as leaders to create a culture of inclusion and respect for all aspects of diversity and promote the benefits – it’s the only way future generations will prosper.

We’ve seen mentorship play a pivotal role in many career journeys. What role do you think mentorship has in helping overcome barriers and biases? Was there someone that helped give you a ‘leg up’ in your career?

I’ve had a couple of great mentors in the past that have shaped how I still do things today. The first was a CFO who taught me the importance of knowing my numbers (both financially and strategically) and how this will earn my respect with the board. The second was a Sales Manager, who went on to become CEO. He taught me how to lead high-performing teams, how it’s okay to fail and how to remain authentic in my approach.

Between the two, I now have the confidence to back myself and also know that it’s okay to ask for help when needed.

I see initiatives such as Assisterhood are already trying to overcome these barriers within the Marketing and Comms space but I believe that companies also need to take some initiative by introducing diverse mentors throughout the cross-section of management and beyond.

The great thing about mentoring is that it’s a two-way program – both the mentor and mentee learn from each other and grow.

We often hear about diversity quotas and companies ’embracing’ diversity to tick a box. What steps can companies take to move beyond treating diversity as a mere box to be ticked and truly embrace it in their culture?

Be authentic in your approach. It needs to be part of your culture and values – but also don’t discount hiring the right person for the role just to hit your diversity quota.

Promote your inclusiveness!

In an industry where it is very much who you know, not what you know, what advice would you give to someone that perhaps lacks those connections?

Ha, ha, join the club! Having said that, I’m hoping things are getting better as we become more informed as a generation.

But my main advice is back yourself – because no one else will. If you want to become a leader or are a leader but want to take the next step in your career – let it be known, seek feedback on what you need to get there and if there isn’t that opportunity where you currently work then find out how they can help you get to where you want to be.

You’ve talked about the importance of backing yourself. What advice would you give to others about building that confidence to back yourself?

Honestly, it can be hard, especially if you’re not a confident person. I personally found reflection and feedback a really good way to build my confidence. Ask your peers to provide feedback and look back at your achievements – then use this as your strength to build confidence. I also love learning from my mistakes and knowing that “I won’t be doing that again” or “next time I’ll do it differently”.

Why do you feel at the ‘grassroots’ level we’re aware of where the conversation is going, and yet leadership still falls so far behind? How do we move from focusing on diversity to embracing belonging?

Such a great question – and I definitely don’t have the answer, however, it needs to be a culture change throughout the whole organisation for us to see truly inclusive workplaces.

What can employees do to encourage companies to prioritise D&I efforts and not just gender representation?

Speak up. It’s hard for management to see the gaps beyond diversity if we don’t make it obvious. As employees, it’s as much our responsibility to promote an environment of inclusiveness as it is for the leadership team.

I also want to say that gender diversity is so important! Women are great leaders, but so are men and women with other forms of diversity (such as race, ethnicity, gender role/identity, disabilities, culture etc.).

I think overall awareness is really important. If we don’t make organisations aware of our diversity issues then how can we make change? But I also want organisations to embrace change and all the positivity that can come with it, if not for our generation, then definitely the next.

Switching gears now… We want to know if there are any podcasts or books you are loving right now.

At the moment I am reading Atomic Habits and I am listening to Patrick Lencioni’s “6 Working Geniuses“. But I love listening to the Finite podcast for B2B marketing inspo.

Do you have any marketing hacks or resources to share?

Not really a hack – but I love completing post-campaign evaluations, seeking feedback from stakeholders and then using that to improve on the next campaign.

I’m also a huge fan of the test-and-learn methodology.

And just for fun… What would you like to be known/remembered for?

Tequila shots! Just kidding! Honestly, I just want my kids to remember me as a great mum who leads by example (the dream).

What is your go-to karaoke song?

There are so many songs that I have sung very badly to! For the purpose of this, I’m going to pick Wonderwall!

What sport would you compete in if you were in the Olympics?

I’m terrible at most sporting activities, but if I had to pick one it would be the 800m. My legs are too short for the sprint races haha!

Thanks, Priya for chatting with us!

Keep an eye on our blog for more Women in Digital Member Spotlights and don’t forget to follow us on LinkedIn, Facebook and Instagram.


 

Want to join our thriving community of digital-loving, career-driven, diversity-championing humans and get access to exclusive members-only opportunities? Join the Women in Digital Membership today! Click here to learn more.


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April 18, 2023 Women in Digital

Welcome to our very first Member Spotlight with the wonderful Liz Ballantyne!

Liz Ballantyne is the General Manager of marketing agency Media Mortar, Queensland Mentor Liaison of industry-wide mentoring program Assisterhood, Podcast Host of the Your Marketing Mates podcast, and is a mother of two small children. Liz has also been part of the Women in Digital community for several years now.

If you’re thinking ‘WOW! How does she juggle it all?’ We can tell you, so are we!

Juggling a full-time career and raising a family is no easy feat. Couple in other commitments like mentoring and attending regular industry events – it can seem overwhelming. Finding a supportive tribe that just ‘get it’ while building a network of like-minded humans to learn from can make all the difference, as Liz will tell you.

We thoroughly enjoyed putting together this Q&A with Liz to find out her tips for doing it all and what drives her passion for getting involved in the industry.

We love asking people this question! Tell us, what did 5-year-old Liz want to be when she grew up?

When I was really little I wanted to be a minister – I think I liked that they got to stand up and talk in front of people! As a teenager I was more interested in understanding the career path to becoming a bungee jumping instructor – mainly because I was annoyed the only career suggestions I was given at school were nurse, teacher or journalist.

It is commonly recognised that there are fewer female leaders in digital and technology. How did you end up working in this industry?

Long story really. I wanted to be a literary agent because I love books, stories and people. However when I graduated uni all the bookstores were closing down and it was a hard industry to crack into. In the end I fell into marketing and then got a graduate job at a tech company learning digital. It was a great opportunity because at the time it was one of six companies in Australia that were partnered with Google. I learnt a lot about digital marketing, tech and developers pretty quickly!

In the Your Marketing Mates podcast, we know that you and your co-host love to set a ‘word for the year’ to help set your intentions. Tell us about your word and what it means to you?

Last year it was ‘uncomfortable’ and was all about leaning into the discomfort that comes with pushing yourself and growing.

This year my word is ‘intentional’. I’m trying to be more intentional with how I use my time at work, how I spend time with my family, how I can use my voice, and how I factor in me-time.

You are a General Manager of an agency, a podcaster, a mentor liaison for a mentorship program AND a mum of two kids! How do you do it all?!

I would say not well sometimes! I have a very supportive husband who shares the load with parenting. And I have surrounded myself with a tribe of women who support me in different ways. And like everyone, I have weeks where I do lots of things well, and weeks where everything gets rather tricky and I drop a few balls. Thankfully, from what I can tell so far, the only victims who suffered during those tricky times are some house plants.

Overall though, I think what helps me ‘do it all’ is that I really enjoy 99% of it – it’s fun!

Do you have any advice for women trying to juggle it all?

I recently did a LinkedIn post on this which you can read here. But to be expand on that, I’d say the key thing is to be kind to yourself – sometimes you’ll drop a ball. Let go of the guilt of not doing everything the way you’re ‘supposed to’ and just keep trying.

And also find ‘your people’ – those people who understand the juggle and can help you. Everything is always easier when you don’t feel alone.

Finally, for me, a really helpful book was ‘I know how she does it’ by Laura Vanderkam. She interviews all these women about how they mange to juggle it all. It was honestly a life-changing read for me, and one I still re-read every few years. (TIP: It’s also available on audiobook which is super helpful if you’re trying to multi-task!)

We’ve already mentioned you do a LOT for the community from attending industry events, your podcast, Assisterhood and joining Women in Digital’s Membership. What would you say drives your passion for getting involved in the industry?

When I was 27 and pregnant with my daughter, I didn’t know what to expect about managing maternity leave, or how to juggle a career and motherhood. I’d just been offered my dream role, and I didn’t know how I was going to be able to do both. When I looked for role models of career-driven women in tech and marketing, who were also mothers, I struggled to find anyone. Everyone I spoke to seemed to be stay-at-home mums, teachers or nurses. (These ladies were all wonderful and make up my supportive tribe, but they couldn’t give me the example I needed at the time.)

I absolutely loved work, and was very worried about losing my identity and my joy of work. Before I had the baby, I even wrote myself letters to read in the future, reminding myself how much I loved my job and that my daughter would do fine in childcare!

In the end, I managed to find someone to speak to, and I went back to work and started the juggle of managing work and family. But I realised a few things then:

  1. I needed to build my network to find more like-minded people
  2. I wanted to share my experience with others – in case they like me, wanted to have both family and career, but didn’t know how

Also, I love learning new things, and by getting involved in the industry and meeting new people makes for a fun way to do this.

What career advice do you have for women wanting to grow into a leadership position?

Build your network and chat to people. This is how you can find people to help you identify where you need to grow to gain those skills, and who also can help guide you on how to reach that leadership position – they may have roles open or can talk you through how to bring up the topic in your current workplace.

Also realise it’s a journey – take those small steps, like any goal, to work your way into a leadership position. I like the analogy of a career being like a jungle gym – sometimes you go up, sometimes you go backwards, sometimes you go down – there is no one way to get into the position you want, so just keep focusing on your end goal and don’t give up. I’ve had people say that there is no way a General Manager role could be part-time. But I manage to do it. Is it easy, no. Is it rewarding – absolutely.

What is a podcast or book you are loving right now?

I’ve intentionally been taking a little breather from any podcasts at the moment, and instead listening to some fiction audiobooks on my commute and while doing housework. Don’t judge me, but I just finished listening to a Nora Roberts fantasy trilogy.

When I do have a moment to sit, I’m slowly working my way through ‘Leaders Eat Last’ by Simon Sinek.

Do you have any marketing hacks / resources you wish you found earlier?

I love following different social media accounts for an easy way to get snippets of info quickly. A few good ones include:

I’m also a huge fan of two time-management techniques which help keep me on track and realistic about what I can fit in a day – the Pomodoro Technique and calendar blocking.

and just for fun… What do you think is your superpower? What superpower do you wish you had?

I recently did the Clifton Strengths test and my top strength was positivity. I’d say this is a superpower which I took for granted for a long time. I think perhaps another superpower is my resilience/stamina – which I credit my parents with helping me develop from a young age. (Ask me one day about having to do ‘stick-picking’ in a paddock as a child 😉.)

Superpower I wish I had – easy! I wish I could click my fingers and be transported to a new location. I’d never have to worry about commute times again!

If someone offered you a million dollars to give up your smartphone forever, would you do it?

Totally – I’d likely do it for less! I could easily be someone who uses my phone just for making calls and texting. But I would appreciate it if they could make MP3 players more accessible again – they are hard to find these days!

If you were an athlete, what would you choose as your walkout song?

Hmm, I’ve started playing hockey and given I have no idea how to play and get super nervous, I’ve taken to listening to music to get me confident before a game. ’Pump it Up’ by Endor or ‘The Greatest’ by Sia are my go-to songs. I also listen to ‘The Greatest’ if I’m having a low day and need to try to change my mood before a busy day at work.

Thanks Liz for chatting with us!

Keep an eye on our blog for more Women in Digital Member Spotlights and don’t forget to follow us on LinkedIn, Facebook and Instagram.


 

Want to join our thriving community of digital-loving, career-driven, diversity-championing humans and get access to exclusive members-only opportunities? Join the Women in Digital Membership today! Click here to learn more.


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January 20, 2023 Women in Digital

Introducing the 2022 Women in Digital Awards Customer Experience Leader of the Year, powered by Amazon Web Services (AWS), Rebecca Mitrevski!

Rebecca (Bec) is a Product Lead at Canva – an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.

Rebecca was crowned the Customer Experience Leader of the Year for her work on Canva’s Creator Marketplace, a space built for creators to give Canva users a truly localised experience when they come to Canva.

Executing such a global project of this scale was ambitious and bound to be challenging. Throughout this project led by Rebecca, she demonstrated a totally different level of thinking and creativity, brilliantly leveraging internal resources and talent across Canva to build an efficient, scalable solution to help creators create more local content faster.

The judges were really impressed by the project’s return on investment as well as Rebecca’s ambition, leadership, and mentorship of women in CX.

We were thrilled to talk to our 2022 Customer Experience Leader of the Year about her winning entry, career journey and thoughts on diversity in digital.

Click here to meet all the 2022 Women in Digital Award Winners.

Congratulations Bec! We are so impressed by your entry and obviously so were our judges, but tell us, who is Rebecca Mitrevski?

Well first up, I’m only called Rebecca if I’m in trouble. Otherwise, everyone calls me Bec. My team has also recently given me other nicknames including T-bex, and chew-becca. When in doubt, though, just call me Bec.

Now that that’s out of the way, in a nutshell… I’m Bec, I am a Bikram yoga fanatic, I have a co-dependent relationship with my dog, Bella (pics below, you can see why I’m so attached), and I love building things. At work, that manifests in building products and teams, in my personal life it manifests in mentoring start-ups, and students.

 

What is something that not many people know about you?

I haven’t been to a hairdresser in 4 years. The last time I went, I was in shock after I got the bill and I haven’t been back since. Not proud of it. Part of me admitting this to someone is me reminding myself to get over it.

Who is your professional inspiration?

Mel Perkins. She is so good.

‘Product’ is still largely an emerging discipline. You can’t yet go to university to study a Bachelor in Product and often, people pivot into Product once they are in industry. Tell us, what did your journey to becoming Product Owner and now Product Lead look like?

Yessss this is so true.

First up, I didn’t study tech. I don’t come from a tech family. Both parents were from migrant families, my parents didn’t go to university – my mum didn’t finish high school, and my dad was a bus driver. I grew up in South Western Sydney (Campbelltown, 2560 represent).

Tech was not on my radar when I was growing up and if someone had suggested I go into tech, I would have been waaaaayyyyyy too intimidated. I am here because people opened doors that I didn’t know existed.

When I decided to go to university, I was convinced I was going to be a child psychologist so that I could help children from underprivileged backgrounds. I went to an interview for a psychology scholarship, and afterwards, Nicola Ronan from the university called me and said “Hey, I’m going to put you forward for a double degree scholarship. Take on a commerce degree too. I think you’ll like it.”

And so I studied psychology and commerce and I loved it. In my final year, I did a forensic psychology subject and realised that I probably didn’t have what it takes to be a child psychologist. That was a scary realisation after 5 years of study and when it was time to find a job. 

I then went into Human Resources but realised that also wasn’t for me.

Thankfully, a mentor called George Robinson then took me under his wing and invited me to spend time with his team, which did due diligence on internal transactions >$10m. This is where I learned about the tech space. I remember George saying to me “Go where the money is – Digital or Mandatory, Compliance-led projects”. Digital was way more “Me.”

From there, I spent time in a Strategy and Operations role before I went into Product. And I found my fit. I’ve been in Product since.

About 5 years ago, I was with another very influential leader in my life, Stephen Bowen. We were building a team in India, from Australia. And it was hard. The tech wasn’t great, we could barely hear people in India when we were in video conferences with them, we didn’t understand each others’ culture, and we hadn’t chosen the team leaders to ensure their values and way of working aligned. It was hard. Stephen suggested I head to India and spend 6 months there building the team from the inside. I lived in Pune for 8 months, building that team and product and we achieved great, unprecedented things together.

From there I moved to Canva. I was one of those people who was told they were crazy for joining a startup during Covid. I couldn’t be dissuaded, though, I’d found my people. And here I am, still at Canva. It’s a place where I’ve been able to do my best, most impactful work yet.

Again, I am only here because people opened doors for me and I could not be more grateful to Nicola, George, and Stephen for lifting me into greater challenges.

How did you end up working in this industry?

After spending time in banking and telecommunications I wanted to flex different muscles by going to a much smaller company. I also wanted to be somewhere that was female-led and Canva ticked both of those boxes.

What do you wish people knew about a career in Product?

I’ve read the book “The Seven Principles for Making Marriage Work” maybe 6 times now, which is hilarious because I’m not married* BUT this book gives me so many tips for managing relationships. I’ve found the better I become at growing and improving relationships, the easier Product becomes.

*Unless you’re my mum or my grandmother, in which case, this is not hilarious.

What’s your go-to resource recommendation for Product people?

Lol. See above. It’s not a product manual but it’s the best thing any product person could read.

What has been the best career advice you’ve ever received?

It hasn’t been explicit advice but watching Mel lead Canva has been transformative for me.

She invests so much in storytelling and bringing people on the journey. She exudes joy. She’s kind. She’s empathetic. I feel like I have a model of the kind of leader that I want to be from watching her.

Welcome to our WIDAwards Alumni! We want to know… what does winning this award mean to you?

It’s been a good moment to pause, feel proud and then reflect “Ok, I’ve had a positive impact, am I doing the most that I can to amplify that and apply that where it’s needed most” and it’s inspired me to plug into schools and start-ups more so that I can help and support others’ growth.

Obviously, Canva is a game-changer in terms of design software (and our go-to at Women in Digital HQ)! But tell us why you think Canva is so important for creators (and the wider public for that matter)?

Canva is on a mission to empower the world to design and diversity and authentic representation are at the heart of that.

With our Creators, we are able to partner with designers, videographers, photographers and illustrators all over the world to provide truly diverse local content for every Canva user.

Users benefit from this, they can come to Canva and find content that represents their culture and use that to authentically express themselves.

Our Creators benefit too. The last 2 years have been turbulent for artists, worldwide. First, we had Covid hit. When this happened we had just started the Creators beta and it was at a good time because many designers had been laid off. Many of us were also locked down. The Creators product gave us a community to connect, learn, explore, grow and earn together. Even now we have Creators share how meaningful the partnership between Canva and Creators has been.

Tell us more about your journey with Canva! Do you have any key personal highlights?

There’s so much I could talk to here… the impact the Creators team has had is so wonderful. The biggest highlights, though, are notes that the Creators send us. 

Here are some of the highlights and stories, which make me smile, which I regularly go back to:

“Something that started as an extra, dedicating a little time when I could, became a very important pillar in my life.”

“I realized that it wasn’t just a job, it was something that fulfilled me. From the creative freedom it offers, the human quality of all those who are part of it and the joy of sharing my designs with many people, it really is something unique… Thank you #Canva for making my days happier and to all the team that accompanies us every week. Today we are a #canvafamily and we have a lot of love and templates to share”

“Just want to say thanks to the Canva team. I am going through the toughest time as my father is admitted in hospital for the last three months and has no insurance. It wouldn’t be possible for me to bear all the hospital expenses but Canva creator’s income helped me a lot. Canva is just not saving time it’s saving lives too.”

“At late evening, when the [baby] is asleep we both thank god that you found us. We are so happy to be with you guys on this adventure. Lifetime experience and feels like we are actually working with you guys, feels like we have a team! :)”

“I really, really appreciate all that you and the team are doing at Canva. This is my first time working with a company that really listens to and understands designers, and also takes quick action to make things easier! I really love the experience and can’t wait to see how things progress”

What do you consider the biggest challenge you faced while working on the Canva Creator Marketplace? How did you overcome it?

The war in Ukraine has been – by far – the greatest challenge that we have faced.

When the war broke out, we had a heartbreaking moment when we realised we had thousands of Creators in Ukraine and they were at risk. Some of these Creators I know personally and would consider a friend (Hi Ilona!). Canva quickly mobilised to distribute $500k to Ukrainian Creators via our Peacefund, knowing many would not be able to design at this time but would need money.

Seeing their appreciation filled our hearts with so much joy. Soon after that, Canva made the decision to exit Russia. 

We had so many stories of everyday Russians who weren’t supportive of the war but wanted to continue creating for Canva. We were incredibly sad that we could no longer continue that partnership.

We worked through both of these challenging times, by banding together as a team, as a company and as a community.  

It was the most challenging time for us, but we leaned on each other, we kept communication lines flowing and we worked tirelessly to respond in the way that was the most aligned with Canvas values.

What is next for you and Canva in 2023?

We’re really just 1% of the way there. It will be another massive year ahead as we continue doubling down on the huge opportunity for Canva, especially among teams and workplaces. We’re also continuing to hire around the world. Finally, we’re continuing to double down on innovation. We were the first to market with our Text to Image product which we announced at Canva Create. We’re excited to be working on lots more in this space like the recently released AI-text generator, Magic Write as well as continuing to build upon all of our new Worksuite products.

What’s your personal philosophy when it comes to customer experience design?

Don’t be afraid of doing things manually and hackily (is that even a word) first. In fact, have fun doing that, it’s how you learn what your customers actually need.

What would you tell someone interested or unsure about what a career in tech looks like?

It’s the way of the future.

If you aren’t in tech, you are cutting yourself off from the industry that has and will continue to have the greatest and most accelerated earnings opportunities. Women need to be in this space, or else, you will miss being in a space that is experiencing steady earnings growth.

What do you think can be done to improve diversity in the digital industry, particularly in more technical positions?

I mentioned Nichola Ronan and George Robinson earlier. What was probably a small gesture for them (suggesting I do a double degree and inviting me to join his team so I can explore a career out of HR, respectively), changed my life and career path.

If more people in leadership create these micro opportunities for the next generation, these tiny opportunities shape people and send them on a different path. Sure, you might be in a tech space and they probably won’t understand what’s going on but it matters. Every opportunity matters.

What do you believe is the importance of industry awards such as the Women in Digital Awards?

It spurs so many convos about women in tech. Social proofing and opening doors.

And finally, Bec, if you could leave the Women in Digital community with one parting word of wisdom, what would it be?

Give young people micro opportunities. Have a work experience student shadow you for a week, volunteer in a mentoring program, suggest an intern spends time in your team – do something that opens students’ eyes to other spaces – esp if they come from disadvantaged backgrounds, they won’t even know that these areas exist.

Once again, congratulations Bec on this achievement and thank you for taking the time to chat with us!

To read more Q&A blogs from our line-up of Women in Digital Award Winners, head over to our blog and keep an eye out for more stories on our LinkedIn, Facebook and Instagram. You can also see our incredible list of 2022 WIDAwards here.


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January 18, 2023 Women in Digital

Introducing the 2022 Women in Digital Awards Digital Workforce: Skills for the Future winner, powered by the Queensland Government Department of Communities, Housing and Digital Economy, WithYouWithMe!

WithYouWithMe (WYWM) is a social impact, profit-with-purpose organisation working towards a future where underrepresented groups are offered the opportunity to find meaningful careers. Challenging traditional hiring practices, WYWM focuses on a jobseeker’s potential to learn and grow over their previous work experience.

WYWM won due to their incredible impact in assisting thousands of individuals to find their career potential and access free digital skills training. WYWM has more than 75,000 users on their platform globally with underrepresented and underemployed communities including women, veterans, neurodivergent talent, military families, Indigenous communities, refugees and young people at the very start of their careers.

WYWM has recognised its talented and diverse workforce is a key component of its competitive advantage. The judges were thoroughly impressed by their mission and outstanding impact, tackling the global digital skill shortage while creating a more equitable future.

Here’s what WYWM‘s Chief Marketing Officer Alicia Kouparitsas had to say about their win on the night:

We were thrilled to talk to Alicia, about WYWM’s winning entry, the importance of industry awards such as the Women in Digital Awards and thoughts on improving diversity in digital.

Click here to meet all the 2022 Women in Digital Award Winners.

Congratulations WYWM for taking home the trophy for this incredible category! We are so excited to be chatting with you! Tell us a bit about WYWM.

Thank you! It’s an honour to be recognised amongst such worthy women and organisations.

WithYouWithMe is an Aussie startup that was founded in 2015 to solve the problem of veteran underemployment. We soon discovered that CVs were a significant barrier to employment affecting numerous groups in society. We’ve come a long way since then and today, we help thousands of people from all parts of society around the world – including women – to find meaningful employment in tech careers.

What I really love about our company is beyond helping people to create meaningful careers, we’re also solving a major economic challenge. The digital skills shortage is a significant barrier to growth and productivity around the world, and we’re helping to solve it by finding tech talent where no one else looks. We want to change the way people recognise talent and create a path for the underserved. And in doing so, we want to create a more equitable world.

How would you describe WYWM as a workplace in just one sentence?

We’re an inclusive, highly diverse and forward-thinking workplace that gives our people the opportunity to thrive by valuing their potential to succeed in a role over their experience.

What is one thing not many people know about WYWM?

While we started in Australia in 2015, our fastest-growing markets are international. We have more than 75,000 users on our platform from around the world – with the fastest growth coming from Canada and the UK. We now work closely with some of the world’s biggest businesses and government agencies, including the UK, Canadian & US Governments, which is pretty exciting.

What differentiates WYWM from other organisations you have worked for?

WithYouWithMe is a people-first organisation that is focused on what a person is capable of achieving, rather than if they’ve previously had the opportunity to prove themselves. We want a meritocracy – where potential is rewarded. This belief is what drives our approach to help any group who is overlooked and under-represented so they have the opportunity to contribute and make a difference.

We’re also deeply focused on building communities, groups of people who care for and look after each other. We focus on connection and impact first, and from that comes growth.

Welcome to our WIDAwards Alumni! We want to know… what winning this award means to WYWM?

Supporting more women into tech careers is a key focus for WithYouWithMe, and having the support of the WID community is helping us make an even greater impact in this space.

Currently, women only hold between 17 – 27%* of roles in the tech sector (which is the average rate across the markets in which we operate). We are firmly focused on levelling this number up by increasing female participation in the tech workforce. Many women discount themselves for a tech career as they don’t feel qualified or like they have the natural skills or abilities. When you look at the data, this couldn’t be further from the truth. We want to help more women to realise the potential they have to excel at a rewarding technology career, and programs like WID are key to helping us get there.

As Chief Marketing Officer at WYWM, what does winning this award mean to YOU??

Our team pours their heart and soul into solving under-employment – whether it’s serving the under-served with career pathways for in-demand tech roles, or uncovering latent, overlooked talent within an organisation, awards like this help raise awareness of the important work of our extraordinary team – which in turn helps us make an even bigger impact. We won’t stop until we solve under-employment – and we need lots of voices to help us get there.

What does it mean to WYWM to have a commitment to digital skill development and training?

The digital world moves rapidly, and skills are constantly evolving. When it comes to tech careers, degrees and past jobs are not as valuable as the right aptitude, attitude, learning style and psychographic profile to quickly pick up the skills needed to thrive in digital. Our proprietary assessment software is more suited to identifying tech talent than any measure in the market, and certainly more effective than a CV. The utilisation of assessment and skills mapping remains the least developed aspect of the recruitment process. It is our superpower, and it’s how we’re helping individuals build meaningful tech careers and organisations bridge their digital skills gaps.

Whilst WYWM has clearly made an impact with its’ free digital skill development training, what is WYWM currently working on internally to improve or add to its current program, grow the team?

Our ‘Discover Potential’ program has helped place thousands into work at some of the world’s biggest employers – which has given us the opportunity to show organisations our approach can also help them manage and optimise their own workforces as well.

Grow Potential‘ is a new product we’ve recently launched to support this demand. Grow is a data-led employment platform that uses our profiling and assessment technology to create an accurate assessment of team productivity and employees’ natural strengths, hidden abilities and potential to be successful in a role.

Grow Potential is perfect for organisations looking to create meaningful career pathways for their employees with a focus on reskilling, career development and retention. It also helps guide decision-making around workforce planning for change management and business transformation.

This is a really exciting area of growth for us and will help fuel our broader social impact program. Every software licence we sell to an organisation allows us to train 10 individuals from diverse groups for free.

What advice do you have for organisations wanting to put forward for a submission for an awards program but aren’t sure if they should?

It’s really easy to be task-focused and always be working on the next big thing, without stopping to celebrate the wins along the way. I think awards are a great way to reflect on and acknowledge team achievements and my advice is to just throw your hat in the ring. Whether you win or not, you have the opportunity to share your team’s hard work and to connect with others in the industry who are doing great things. I’ve made some wonderful connections through the WID network and definitely encourage you to get involved!

Aside from WYWM’s incredible skills training program, we would love to share more about WYWM’s approach to improving diversity within the company.

As an organisation, we practice what we preach and most of our own employees have been sourced from our diverse talent pool. All of our people do our aptitude assessment at the start of their journey with us, and we continue to review these results to ensure we are carving meaningful careers that allow our people to achieve their potential.

Every time we read WYWM’s nomination, we are in awe! Tell us more about your ‘profit with purpose’ model and its impact

Many people experience hardship as a result of outmoded and biased employment practices. People who don’t have years of experience, degrees, or shiny corporate connections are often overlooked for job opportunities, regardless of their potential or their fit for the role. This triggers our deeply ingrained sense of justice. We want to help under-served communities to overcome the prejudices of the corporate world, and provide a lifeline to those who need it most.

We know there is a huge propensity for tech roles in untapped talent pools of people from overlooked or under-served segments of society. We know the cycle of unemployment and underemployment is degenerative and intergenerational. We know the barriers to entry from traditional training and education models preclude these groups. We want to change all that.

We’ve helped thousands of under and unemployed people find their potential without investing years and money into education because we train fast, and our training is free for these communities. We constantly reinvest in our product and our communities to provide training to more overlooked individuals, because we believe in a more equitable society.

WYWM is leading the way in its commitment to supporting many underrepresented communities through digital skills training. What are some simple steps or quick wins other progressive employers can do the same?

So many organisations say they can’t find the tech talent they need. We believe this talent exists in under-represented groups in society and is often sitting dormant within many organisations as well. There are many people who are in administrative roles in a business who could be quickly trained to step into an entry-level tech role.

Leaders need to challenge the traditional way of recruiting and workforce management to fix this problem – and we can help. We’ve just launched an introductory program that gives organisations that are curious to work with us the ability to access a heavily-reduced pricing model, so they can see the benefits for themselves.

There’s the option to hire diverse talent into their organisation, or to test and train 100 of their people in their existing workforce to upskill in new roles. It’s a great deal designed to help us make a bigger impact, but it’s limited time, so get on board quickly!

How does WYWM aim to remain committed to your learning and development initiatives in the future?

We believe in continuous and lifelong learning – particularly when it comes to digital skills. Every time we deploy an individual into an organisation, we continue to provide them with access to our platform so they can continue to upskill over time. This helps the individual grow their career, and the employer to future-proof their workforce.

From our own organisational perspective, training is also key to our organisation. We work in six-week sprints – which we call Fierce Cycles – and week 1 is always a training week to give our people the opportunity to grow their knowledge and expertise.

Is there anything you can share about the future of WYWM?

We remain committed to solving under-employment globally and are continuing to bring on board exciting, inspiring partners in countries around the world to help us do this. The year ahead will see lots of growth, into new geographies but also new communities where we can make the biggest social impact possible.

What do you believe is the importance of industry awards such as the Women in Digital Awards?

Fostering a culture of innovation and inspiration is important in helping us improve the way we operate, whether it’s at the individual or organisational level. Industry Awards like the Women in Digital Awards provide a smorgasbord of inspiring people and innovative practices that will drive our sector forward. We need these forums to celebrate the wins and also keep us moving forward.

What technology development is most exciting to you at the moment?

Generative AI – and in particular Generative Pretrained Transformers – is fascinating and has so many implications for technologists. As someone with a comms background, I’ve been sceptical but the tech is moving ahead in leaps and bounds and could have an enormous impact not just in driving things like marketing efficiency and effectiveness, but also in programming and computer engineering. Adding it to my learning list for sure.

And finally, Alicia, if you could leave the Women in Digital community with one parting word of wisdom, what would it be?

There’s a statistic that often gets circulated around how men apply for a job when they meet only 60% of the requirements, but women apply only if they meet 100% of them.

As women, we need to stop self-selecting out of opportunities. Understanding what we are capable of and the types of roles we can fulfil shouldn’t be based on gut instinct or personal perception. Go to the data. WithYouWithMe’s approach is based on understanding an individual’s true potential – and we provide comprehensive aptitude and attitude testing and career reports for free to all women. Having an informed view of what you could do and be is incredibly empowering. I really encourage everyone in the WID community to jump on our website and get their free assessment so they can see what they are truly capable of. All free and no strings attached. Let’s do this.

Once again, congratulations WithYouWithMe on this accomplishment and thank you to Alicia Kouparitsas for taking the time to chat with us!

To read more Q&A blogs from our line-up of Women in Digital Award Winners, head over to our blog and keep an eye out for more stories on our LinkedIn, Facebook and Instagram. You can also see our incredible list of 2022 WIDAwards here.