CareerTips Archives - Women In Digital

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Your profile on LinkedIn can be a powerful tool for promoting both your own personal brand as well as your company’s brand. But with only a limited amount of hours in the day, it more important than ever to be proactive in accessing this valuable networking resource, obtain resources and support and build
relationships with potential clients.

In March 2024, Women in Digital were joined by Sarah Morgan, Managing Director from Bespoken Agency, to delve deep into the world of ‘If I Google You, What Will I Find’. With an incredible understanding of all things Public Relations, Sarah showed attendees how important LinkedIn was to not only promote your personal brand, but also to train the algorithm to make sure LinkedIn works for you.

LinkedIn isn’t just for Salespeople

Everyone should be building their brand and developing strategic relationships on LinkedIn. And while your news feed may be filled with irrelevant posts written by Chat GPT, it is up to you to train the algorithm. Sarah often talks to people who are only using LinkedIn when they are looking at changing jobs, but is an advocate for using LinkedIn for many other purposes.

“LinkedIn has a fundamental part in career progression and career development. I will never shy away from that. But it is only one part in the cog in the wheel.”

Crafting a compelling profile

Your LinkedIn profile serves as your digital resume and professional portfolio. As discussed by Sarah at our April Professional Development Series, you should be ‘cleaning house’ and taking the time to craft a compelling profile that highlights your unique skills, experiences, and achievements. Start with a professional profile picture and a headline that succinctly communicates your expertise and aspirations. Use the summary section to showcase your personal brand and value proposition, and optimise your profile with relevant keywords to increase visibility.

Engaging with purposeful content

Engagement is key to maximising your presence on LinkedIn. Actively engage with content that aligns with your professional interests and goals. Like, comment, and share posts from other professionals in your network, and contribute meaningful insights to discussions. By demonstrating your expertise and thought leadership through engagement, you can expand your reach and attract like-minded professionals to your network.

Sarah suggests maximising the search bar to find content you are interested in. The search bar is at the top of any LinkedIn page you’re viewing, and it allows you to search for people, companies, posts, and more. Here are 4 search topics to get your started:

Search connections of your connections.
Search for job titles or organisations – for business development.
Search hashtags.
Follow and converse with people who shared or authored a post that is relevant to you – by doing so, you will be introduced to more of their connections and be exposed to relevant content.

Creating valuable content

“Don’t just consume content—create it.”

Share original articles, updates, and insights that showcase your expertise and provide value to your audience. Share success stories, lessons learned, and industry insights that resonate with other professionals. Utilise LinkedIn features such as articles and native videos to diversify your content and capture your audience’s attention.

Strategic networking

Networking is a cornerstone of success for professional, especially in the technology industry. Be strategic in your approach to connecting with others on LinkedIn. Personalise connection requests and focus on building meaningful relationships with professionals who share your interests and values. Join LinkedIn groups and communities relevant to your industry or areas of expertise to expand your network and engage with like-minded peers. Check out Sarah’s 6 Steps on ‘How To Use LinkedIn For Business Development’.

Step 1: Optimise your page – Use translations if you serve a global audience, add keywords in your description as LinkedIn is
indexed by Google, add hashtags to follow (not in your page copy), add a branded cover image and lastly, add a custom button
(i.e., Visit website/contact us).
Step 2: Execute your LinkedIn marketing strategy – create a social media strategy and a content plan for LinkedIn i.e., what are
your goals for the page?, what will you use your page for?, are you going to advertise?, what are your competitors doing?
Step 3: Make a content plan – how often will you post? what topics will you cover?, how can you repurpose existing content to use
on LinkedIn? are you going to curate content from others?
Step 4: Turn on Creator Mode – If you’re constantly sharing updates, this is the feature for you.
Step 5: Look at Sales Navigator
Step 6: Follow your community

Continuous improvement

LinkedIn is not a static platform—it’s constantly evolving. Regularly review and update your profile to reflect your latest achievements, experiences, and skills. Monitor your performance metrics and analyse what content resonates best with your audience. Experiment with different posting times, content formats, and messaging strategies to optimise your results and continually refine your personal branding efforts.

And of course, the number one tip Sarah has when it comes to using LinkedIn for your personal brand…

“Start Now!”

In the hustle and bustle of our fast-paced lives, it’s easy for our achievements to sometimes fade into background noise, drowned out by the everyday cacophony. We too often overlook the essential task of acknowledging and recording these moments which can go a long way in boosting confidence, especially when you need a pick-me-up! Sound like you? Well, we have a second question for you: Have you ever heard of an encouragement bank?

In February 2024, Women in Digital held an event in Melbourne powered by Corporate Member, Cisco featuring Ai Mawdsley, Fiona Boyd, Vinojini Nair and MC’d by Helen Fridell. The topic was: lessons on the career climb (is it really a ladder?)

Among all the incredible insights and advice shared by our panel, one thing that really stuck with us was a piece of advice from Ai Mawdsley, Chief Operating Officer of Private Media and 2023 Women in Digital Employer of the Year Winner. What is that you ask? An encouragement bank.

What is an encouragement bank?

An encouragement bank is essentially a collection of compliments or positive affirmations. But it’s really much more than that; it is a deliberate practice of self-care, self-empowerment and pulling apart imposter syndrome brick by brick. It serves as a repository for moments of validation, recognition and support that often get overshadowed or forgotten. By consciously recording these instances, you not only acknowledge your achievements and strengths but also cultivate a mindset of gratitude and self-worth.

Here is what Ai Mawdsley said about what the encouragement bank means to her:

“It’s a human condition: you could be told nine positive things and one negative thing and that negative thing is the only thing you’ll remember from that meeting.”

How to implement an encouragement bank?

It’s actually pretty easy, just start an excel spreadsheet or wherever you like to take notes. Every time someone gives you words of encouragement, like telling you that you are good at your job or that particular project you delivered was amazing – write it down!

It’s a tool that helps you reframe your narrative, instead of dwelling on setbacks or criticisms and helps you navigate challenges with greater resilience and confidence. But most importantly, on those bad days when life will inevitably get you down – it’s something to reflect back on to remind you how amazing you are.

Ai mentioned she also sought out a boss who could be her career champion:

“I was being repetitively torn down by a former manager and I had to ultimately exit that role for my own wellbeing. Now I’m in a role where my manager is a champion for me and regularly reinforces that I’m good at what I do.”

What if you are a manager who struggles to give positive feedback?

It’s true. Sometimes just giving a compliment or positive feedback can feel vulnerable, let alone receiving one.

What we can tell you is that just like every good habit, it takes consistency and practice. So here are some of our best tips to train those positive feedback muscles:

Be specific and timely: Provide compliments that are specific and timely to maximise their impact. Instead of generic praise, highlight specific behaviours, actions or achievements that you genuinely appreciate. For example, instead of saying “good job,” you could say, “I really appreciate how you handled that client meeting today. Your thorough preparation and clear communication made a significant impact.”
Regular feedback sessions: Schedule regular feedback sessions with your staff to create structured opportunities for recognition and encouragement. Use these sessions to not only provide constructive feedback but also to express appreciation for their contributions. Incorporating positive feedback as a regular part of these discussions helps create a culture of recognition and support within the team and improves retention.
Lead by example: Lead by example by modelling the behaviour you wish to see in your team. Demonstrate the importance of recognition and appreciation by actively acknowledging and celebrating the achievements of your staff. Whether it’s publicly recognising accomplishments during team meetings or privately expressing gratitude for their efforts, your actions speak volumes and set the tone for how feedback is given and received within the organisation.

We wish you luck building your encouragement bank!

At Women in Digital, we are fierce advocates for connecting, educating, and empowering women to give them the skills and support they need to thrive in the tech industry. We are very lucky to not be alone in this mission and another great organisation trying to build up women (and software) is She Codes. We were beyond ecstatic to be able to attend their She Codes Plus Brisbane Showcase last month. Keep reading to learn a little more about She Codes and some of our key takeaways from the night.

Facts are facts. Despite national conversations about diversity in tech, women are still largely misrepresented in the tech industry. According to ARN, only a fifth of Australia’s IT graduates are women! While yes, diversity statistics are slowly improving, clearly, there is still a long way to go and this is why we love to support organisations such as She Codes.

In late 2020, we had the incredible opportunity to attend the She Codes Plus Showcase at Lightspace in Brisbane. If you haven’t heard of She Codes, you’re missing out! She Codes is on a mission to teach women coding skills, get women into technical careers, and build communities of like-minded women. Their vision is to increase diversity in tech by inspiring 100,000 women across Australia by 2025 and this is absolutely something we at Women in Digital can get behind.

Run in partnership with BHP, the She Codes Plus program is a six-month part-time course that focuses on supercharging the tech careers of women. This showcase was an opportunity to celebrate their achievement, share their portfolios and connect them with other professionals in tech including recruiters, hiring managers and potential industry mentors.

We were thrilled to attend this fantastic event and celebrate the 2020 graduating class. We were equaly excited to listen to a range of fabulous panellists including Sammy Herbert, Peta Ellis, Emily Taylor, Rene Chappel and Sorcha Abel (who was also the 2020 Women in Digital Awards Technical Leader of the Year – go Sorcha! See all our winners here). These women are five powerhouse leaders with an accumulative 78 years in the industry (woah!). They are also key role models for young women in tech. If there’s anything we’ve learned at Women in Digital, it’s that ‘you can’t be what you can see’ which is why showcasing these role models in this industry are so important.

Here are our key takeaways from the SheCodes panel discussion…

Connect with your network around you

You might have heard the saying that ‘your network is your net worth’ and it’s true! Although it may not be your all-time favourite activity, I think we can all agree that networking is a key skill for any professional. Building a network filled with strong, quality relationships is just as important. So if you find yourself wanting to level-up your networking game, start small and try ‘nudging’ one person a day. Watch over time as good things happen!

Be okay with not knowing all the answers

As much as we wish we could be experts in everything, that is never going to be a realistic goal. But that’s okay. This is your opportunity to ask questions, collaborate with others and build connections with other professionals in areas you may be unfamiliar with. However, if this is not your vibe, another way you can learn is by simply throwing yourself in the deep-end! What better way to learn than through experience?

Value your experience

Your experience is unique to you and to be honest, it is more than a lot of people have! Though many people follow similar career paths, it is highly unlikely your pathway is identical to any other individual and you, therefore, you have different (and meaningful) insights to bring to the table. So make your experience and career journey be your unique point of difference and flaunt it!

Find a mentor to support you through the journey

This all goes back to the importance of your network. Finding a mentor to guide you or simply offer advice throughout your career plays a key role in your network. Whether that’s a former teacher, past employer, or maybe someone you have looked up to in your industry, it’s always worth reaching out. Most people are more than happy to provide some form of mentorship and share their experiences with you.

Appreciate it’s not going to be amazing immediately – it’s a journey

The idea of a linear career is long gone. Hey, we’re not saying that you won’t thrive immediately at the beginning of your career journey (some people do!). But in the 21st century, most people will find that their career pathways become ‘squiggly’ rather than straightforward. This means it is important to accept and embrace that there is more than one way to achieve what you want in your career. You can read our insights from the Women in Digital Squiggly Careers Panel here.

Imposter syndrome is something we hear a lot of women in digital struggle with and a narrative we desperately want to change! Here are the She Codes Showcase panel’s top tips on beating imposter syndrome:

Go to meetups – once you’re there, doors will open

Can you tell we love networking? Guilty as charged! But we can’t stress this enough and neither could the SheCodes panel… whatever your experience or background, it is so important for women in digital to take opportunities to connect with others in your industry. If a door opens, assume inclusion, (don’t talk yourself out of it) and walk right through. You never know what might happen! Especially in the tech space, there are more and more networking and professional development events popping up for you to enjoy. We recommend challenging yourself to attend at least one event a month and bringing a friend to back you up if you’re nervous.

Personify your negative persona and tell it to go away

No one likes a ‘negative Nancy’. If you take anything away from this blog, let it be this! A lot of people have a nagging voice in their head that feeds on and metastases any feelings of inadequacy and failure. Does this sound like you? Go ahead and visualise this voice as a personification of your negativity. Name it, picture it, and every time you catch [insert name of inner critique here] being a voice of irrational negativity, just tell it to bug off! Don’t be your own worst enemy!

Go to your crew to gas you up

We are all social creatures. Whether you’re an introvert or extrovert, we naturally crave communication in some capacity (some more than others, of course). This is why finding your work crew may very well be the secret to both personal and collective success. If you need a boost after a rough day or just need some general motivation, connect with your crew and have them refuel your drive – sometimes you just need to let someone else be your cheerleader (we all know you are always being a cheerleader for someone!)

Verbalising the issue

If you’re a ‘fake it til you make it’ type of person and this works for you, then go for it. But truthfully, a lot of people struggle with nerves and it’s 100% okay to 1. Feel that way and 2. Verbalise that you feel that way. Remember, your coworkers, employers, and employees are human too. Most likely, they will appreciate your honesty and be able to sympathise. Plus, sometimes it can be a great ice breaker to verbalise your nerves.

Stop looking up at the things to do, look back at all the things you have done

My guess is that a lot of people reading this are looking forward to opportunities to level-up in their career. That’s great! You’re probably ambitious and hungry to succeed and we can’t fault that. But every now and again, it’s important to also look back at things you have done, take time to reflect and appreciate your accomplishments along the way. You earned it!

You should only be comparing yourself to you

Too many people fall into the trap of comparing themselves to others. It’s an easy thing to do and we have all done it at least once (or more 😂) in our lives but as soon as you stop that, the better off you will be and likely happier in general. There’s always someone who you think knows better when reality is, someone is thinking that about you in the same way! So next time, keep that in mind. Your career journey is YOUR journey. Keep doing you and go after what YOU want!

Final Top Tips:

Keep learning – It’s okay not to know everything. Google is your friend and so are industry workshops!
Find your tribe – Who are those special people in your life that will support you and your career no matter what?
Go and pitch yourself to someone else – Take a chance and put yourself out there! If nothing else, it will become a fantastic opportunity for feedback and confidence building.
Stay mainstream and don’t specialise too early – ‘Early specialisers’ may find themselves disadvantaged because they have boxed themselves into a corner in the ever-changing modern tech world. Broad experience is key for long-term success so learn as much as you can before deep diving into one specialisation.

A huge thank you to BHP, Amazon Web Services and BDO for sponsoring these amazing community events/ initiatives. Make sure you follow She Codes on LinkedIn to stay up to date on any upcoming events and workshops!

If you yourself are looking to hire some tech superstars, seeking your next opportunity, or wanting to partner with us to support diversity in digital, get in touch! We would love to connect with you. Follow us Facebook, Instagram and Linkedin!

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How To Train the LinkedIn Algorithm To Optimise Your Personal Brand