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The 3 Biggest Content Mistakes Brands Make Online

How long do you think it takes for a potential follower or customer to decide whether your brand resonates with them? 17 seconds of scrolling your Instagram profile? One minute on your website? The stark reality is a lot more sobering. According to researchers at the Missouri University of Science and Technology, it can take

The Long-Term Value Of Having A Blog

By Lani Pauli, Deane & Co The notion of including a blog on your business website can seem like a big commitment, especially if you’re not a natural writer. But let me tell you, having an active blog can be one of the most unexpectedly powerful elements in your business arsenal. Case in point, a

By |2018-06-12T22:52:53+10:00June 12th, 2018|Categories: Blog Posts, Featured|Tags: , , , , |0 Comments

What is the Sales Funnel?

By Jen McKinnon Often used to distinguish the types of content necessary for your brand strategy, as a concept, the sales funnel helps marketers and business owners understand the customer journey. It is also a useful tool that, when properly implemented across your digital marketing strategy, can fast-track your business success. Comprising of four stages,

Content Marketing: Why your business needs a Brand Voice

By Jen McKinnon Many small to medium business owners have seemingly bigger fish to fry when it comes to marketing than developing a brand voice for their business. However, something as simple as what you say and how you say it could be the difference between many and few conversions. What is Brand Voice? Brand

3 Ways Big Data will Change Lives

Have you heard about big data recently? It’s the use of clever software to analyse massive amounts of data. This then reveals patterns and trends which can predict how people will behave. Chances are you have come across big data already. Remember the last time you were buying a plane ticket online and you were

Big Data – A True Story Why It Might Save Your Life

By Kent Kwan, Co-founder of AtlasTrend I’ve written previously about why big data is a mega investment trend. Click Here for some of those insights. For this article, I would like to share with you a personal story about the remarkable power of big data and how it could save your life or the life of a loved

By |2017-10-16T21:14:35+10:00October 16th, 2017|Categories: Blog Posts, Tech and Women's News|Tags: , , , |0 Comments

Women in Digital Sydney – ‘Mobility it’s a Mindset’ Wrap Up

On April 19, Sydney’s digital community gathered for the second Women in Digital event of 2017 at the Art House Hotel. The theme for April was ‘Mobility – it’s a Mindset’, drawing on three senior digital leaders to share their experience of mobility as both a career mindset, and through their expertise on mobile as a

By |2017-10-29T20:46:24+10:00May 5th, 2017|Categories: Events|Tags: , |0 Comments

Are you harnessing the power of digital storytelling?

Telling a good story is a powerful tool. Whether you’re teaching a lesson, sharing an opinion, or convincing someone to buy a product or service, a story can be the literal iteration of the consumer journey. It’s a way to show your customer you understand who they are, what their problem is, and how life

By |2017-03-19T08:03:31+10:00March 19th, 2017|Categories: Blog Posts|Tags: , |0 Comments

5 reasons why your Business needs a Chatbot

We’ve reached a time when technological developments and integration into consumerism can be hard to keep up with today. The latest tech fad being surveyed and implemented in websites, chatbots, presents another streamlined and technologically efficient way for business owners to one-up their client interaction on a daily basis. What is a chatbot? A chatbot