A full recap of our Meet the C-Suite Brisbane Event

The Meet the C-Suite event, powered by QUT Entrepreneurship, brought together aspiring professionals and Brisbane’s top tech executives for a series of group mentoring sessions. These sessions provided an invaluable chance for participants to gain insights from seasoned leaders, helping to shape their career trajectories. Throughout the night, one theme resonated clearly: the importance of mentorship in career growth.

The Value of Mentorship in Career Growth

Mentorship is more than just receiving advice; it’s about having a trusted guide to help you navigate your career path, identify opportunities, and avoid potential pitfalls. A good mentor can accelerate your growth by offering perspectives shaped by experience and offering the support needed to thrive.

Angela Jones, CIDO at Workcover QLD, spoke to this directly:

“There’s no secret sauce to building high-performing teams, but having a vision creates connection, clarity, and kindness.”

This kind of vision and connection is what great mentors can help cultivate in rising professionals. Through shared experiences, mentors can help mentees recognise that they don’t have to fit a mould to be successful. Angela encouraged participants to not count themselves out for roles, even if they felt underqualified.

Thriving in a Relatable Environment

In any career, the culture of your workplace can greatly impact your personal and professional well-being. Angela Ryan, CIO at Auto & General, reinforced the idea that since so much of our confidence comes from our jobs, it’s important to find an environment that understands and supports this.

“For better or worse, we get a certain amount of confidence from our jobs. It’s important that the culture of the workplace understands that.”

Workplace environments that foster trust, transparency, and inclusivity allow individuals to thrive. Leaders like Tracy Whitelaw, CDO at LGAQ, emphasised the importance of building relationships to create these environments. Her approach of connecting with each team member through regular coffee catchups exemplifies how strong relationships foster a thriving work culture.

“At my level of responsibility, my job is about relationships. Clear is kind—be direct when giving feedback.”

Growing Your Career and Building Confidence

Mentorship also plays a key role in building confidence. Often, we may doubt our qualifications for certain roles, as Angela Jones mentioned, but mentors help challenge those doubts. Offering clarity on where strengths lie and how they can be applied, mentors can propel individuals into new opportunities.

Karishma Darr, CIO at CleanCo, reminded attendees of the importance of taking risks in their careers:

“Sometimes you feel like you are failing, but you have to take the risk to make it work.”

This sentiment was echoed by Dr. Joni Sytsma, CTO at iLAuNCH, who offered a unique perspective on failure:

“Failure is what success smells like.”

Both leaders encouraged participants to see failure not as a deterrent but as a stepping stone to growth. This shift in mindset is essential for career advancement, and mentors can play a vital role in fostering this outlook.

Leading with Transparency and Trust

Several of the mentors spoke to the importance of transparency, direct communication, and building trust in teams. Remona Murugan, Head of Technology Platforms at Rio Tinto, emphasised that clear and direct feedback is essential for cultivating trust within teams. For her, storytelling is a key tool when leading teams and connecting with stakeholders.

“Transparency and clear, direct feedback create trust.”

Remona also shared her strategies for balancing professional demands with personal commitments, such as dedicating thinking time and prioritising family dinners—an important reminder that success also involves setting boundaries. “Dinner with family is non-negotiable.”

Leaders like Wendie Lee, CPO at Flight Centre Travel Group, echoed these thoughts, emphasising the importance of asserting your worth, while managing expectations clearly.

“Know your worth and fight for it. When you can’t employ people into your team, you must develop your team, or your team won’t be set up for success.”

Her advice to ask for what you want also struck a chord. She encouraged participants to speak up for their needs, as leaders may not always know them unless explicitly communicated. “Ask for what you want—your leader doesn’t know if you don’t ask.”

Career Growth Requires Intentional Leadership

The mentoring sessions also provided deep insights into intentional leadership. Juliet Alabaster, COO at BEDA, highlighted the importance of continuous professional development, particularly focusing on honing soft skills to enhance leadership effectiveness.

“Soft skills are important. Being able to flex is key.”

Alexa Kane, CCO at Felix also shared advice on becoming more data-driven and commercially focused in leadership roles. Her emphasis on observing before stepping in to offer insights and ideas encourages intentional, thoughtful leadership.

“Being data-driven and commercially focused is critical, particularly when presenting insights.”

Final Thoughts

The Women in Digital Meet the C-Suite event was a powerful reminder of the importance of mentorship, not just for professional development but for personal growth. The insights shared by the Brisbane tech executives provided invaluable guidance on building relationships, taking risks, thriving in supportive environments, and navigating the path to leadership.
This event was a testament to the power of community and mentorship in shaping future leaders. We’re excited to see how these conversations will inspire career growth and create lasting impacts within our community.

Become a Women in Digital Member

Are you passionate about connecting with like–minded humans? Is professional development important to you? Do you want to take active steps towards creating your own career opportunities? Welcome to Women in Digital’s Individual Membership!

Whether you’re looking to expand your circle, score your next promotion, build professional recognition, return to the workforce, make a pivot in your career, or shape the future for women in digital or more broadly, the future of technology… we want to help YOU achieve your goals with the support of our welcoming community.

Become a Member

Took a Career Wrong Turn? Melanie knows all about it!

Melanie Packer’s career journey is a remarkable story of reinvention, self-discovery, and determination. Starting her professional life as a Town Planner, she now thrives in the digital world as a Power BI Developer at NHVR, specialising in data analytics.

Her transition from Urban Planning to the tech industry has been anything but linear, but her story is proof that it’s never too late to change paths and chase new dreams.

Early Career: Navigating the World of Town Planning

Melanie’s initial career in town planning was driven by her natural ability to think spatially. Growing up, she was the “chief navigator” of her family, and with the encouragement of her parents, both of whom were teachers, she developed a love for both technical and humanities-based subjects.

“I wanted to study something technical, but I didn’t have the math grades for engineering, so planning seemed like the perfect balance,” Melanie recalls. For years, she worked as a development assessment planner, negotiating with property developers and making her mark in urban planning. While she enjoyed her role and the team she worked with, a sense of repetitiveness started to creep in. This sense of stagnation led her to reconsider her career path, though making a change was daunting.

The Turning Point: From Planner to Coder

In 2018, Melanie took a break and traveled for three months, using this time to reflect on her next steps. “I decided to create a WordPress blog to share trip updates with friends and family,” she explains. Little did she know, this side project would ignite a new passion. She became so engrossed in coding and redesigning her blog that she realised her future career had to involve tech.

The decision to leap into the tech world wasn’t easy. “It was scary to try something completely new when I had an established career,” she admits. But the thrill of learning to code outweighed the fear of starting over.

Melanie’s journey into tech wasn’t without challenges, with the biggest hurdle being her confidence, or lack there of. Entering the tech space after years in a different industry felt like being back at square one. But she approached her learning with the same patience she’d have extended to a junior colleague.

“I had to give myself the space to learn.”

A key moment in her journey was when she took up rock climbing—a hobby that became a metaphor for her professional growth. “Climbing helped me build confidence and self-worth outside of work. It reminded me that I could succeed in other areas too.”

Leveraging Skills from Town Planning in the Tech World

Though Melanie initially felt her background in town planning didn’t help much in the tech world, over time she realised that her soft skills were invaluable. Her experience negotiating with developers taught her how to handle high-pressure situations. “In planning, sometimes I had to say ‘no’ or ‘I’m not sure’—those skills have carried over to my current role,” she shares.

Her urban planning background also equipped her with the ability to think three steps ahead, a skill that has proved crucial in data analytics. “Urban planning teaches you to think about how people interact with their environment, and I apply that same forward-thinking to data projects.”

One of the biggest obstacles Melanie faced during her career change was the technical learning curve—specifically, statistics. “I hadn’t studied math since high school, and I had to re-learn basic equations,” she recalls. Despite these initial challenges, Melanie persevered, crediting her resilience as one of her proudest accomplishments. “What I’m most proud of is my ability to keep pushing even when it felt like it would never happen.”

Finding Balance Between Work and Personal Passions

Rock climbing, which played such a crucial role in Melanie’s confidence-building, continues to help her maintain balance between her personal and professional life. “Movement keeps me healthy, mentally and physically,” she says. Although balancing a demanding job with climbing can be difficult, she remains committed to making time for her personal passions.

It’s Never Too Late to Change

Melanie’s story is a testament to the power of resilience and self-belief. For those considering a career change, she advises, “It’s never too late. There were times when I felt like I was too far down the wrong path to turn back, but I learned that you can always pivot.”

Reflecting on her journey, she emphasises the importance of community. “When I first joined Women in Digital, I was a planner trying to break into tech, and chatting with other community members gave me the confidence I needed.”

Today, Melanie’s role is a blend of technical skills and stakeholder engagement. “My team develops and maintains Power BI reports, but my background in planning means I also handle project coordination and stakeholder relationships.” Her career path may have changed dramatically, but she has found a way to meld her technical and interpersonal skills, and she couldn’t be happier.

For Melanie, the journey hasn’t been easy, but it’s been incredibly rewarding. “If I could tell my younger self anything, it would be that it’s okay to be on your own path—just because you feel behind, doesn’t mean you are.”

Melanie’s story serves as a powerful reminder: it’s never too late to change direction, and the stories we tell ourselves are just as important as the skills we bring to the table.

The Juggle Is Real: Insights from Our Perth Event on Finding Balance

Women in Digital made its debut in Perth in August, and what an incredible evening it was! Hosted at The Melbourne Hotel, the event brought together some of Western Australia’s most inspiring female digital leaders to discuss a challenge facing many of us: finding balance in our personal and professional lives.

The panel, powered by our new corporate members auDA and delivered in collaboration with WiTWA, featured insights from Esther Anderson (Founder and Digital Strategist at Teck Design & Marketing), Bec Nguyen (Founder and Director at Upbeat Digital), and Tina Ambrose (Co-Chair at Women in Technology WA Inc.). Moderated by Andrew McCallum, the discussion was as enlightening as it was empowering, offering attendees practical advice and a sense of solidarity in their shared experiences.

Our Top Three Takeaways:

💡 Have Empathy for Yourself

One of the most resonant messages of the evening was the importance of self-compassion. In a world that often demands perfection, it’s easy to be hard on ourselves when we fall short. The panellists reminded us that it’s okay to acknowledge our limits and to treat ourselves with the same kindness we would extend to a friend. Balance starts from within, and that means prioritising our well-being just as much as our responsibilities.

💡 No One Size Fits All When It Comes to Balance

The quest for balance is deeply personal, and what works for one person might not work for another. The panellists shared their unique approaches to managing the many demands of life, emphasising that there’s no universal formula. Whether it’s structuring your day differently, seeking support, or redefining success on your terms, the key is to find what works best for you.

💡 When It Does Come Time to Stop or Take a Break, Don’t Let Work Into Your Safe Space

In our daily lives, the lines between work and personal life can easily blur. The panellists stressed the importance of protecting your personal time and space from work intrusions. Whether it is setting boundaries with your devices or creating a physical space where work is off-limits, maintaining this separation is crucial for recharging and preserving your mental health.

The evening wasn’t just about listening—it was about connecting. The energy in the room was palpable, and it was clear that everyone left feeling a little more empowered and inspired.

Looking Ahead

This event was just the beginning of our journey in Perth. As we continue to grow, we’re excited to bring more opportunities for connection, learning, and support to women in digital across Australia. Stay tuned for more events, and if you missed this one, don’t worry—there are plenty more chances to get involved.

Thank you to everyone who attended, and a special thank you to our panellists and partners, auDA and WiTWA, for making this event possible.

Here’s to finding balance, together.

Join us at our upcoming ‘How To Negotiate A Pay Rise’ webinar

To help you gain invaluable knowledge and strategies to confidently navigate the negotiation process and advocate for your worth, Alex Hanlon from Fair Pay Negotiations will be helping us master negotiation strategies for a successful outcome. Alex is a seasoned executive who brings in depth experience of complex problem solving, strategy development, crisis management and recovery.

Register Today

From Awareness to Action: Driving Change on Equal Pay Day

Despite all the work happening behind the scenes regarding gender equity, Australia continues to face a persistent challenge: the gender pay gap. As the tech and digital sectors continue to innovate and grow, women are still not paid equally for their expertise and contributions.

WGEA has announced the date for this year’s Equal Pay Day as 19 August, marking the 50 days into the new financial year that Australian women must work to earn the same, on average, as men did last year.

This year’s theme is “it doesn’t add up.”

What causes the gender pay gap?

The disparity in average earnings between women and men is shaped by a complex web of social and economic factors that diminish women’s earning potential throughout their careers.

Key contributing factors include:

Conscious and Unconscious Bias: Discrimination in hiring and pay decisions, both overt and subtle, continues to disadvantage women.
Industry Segregation: Women and men often work in different industries and roles, with female-dominated sectors typically offering lower wages.
Workplace Inflexibility: The lack of flexible work arrangements, particularly in senior positions, hampers women’s ability to balance work and caregiving responsibilities.
Part-Time Employment: Women are more likely to work part-time, which affects their overall earnings and career advancement.
Career Interruptions: Women’s career progression and opportunities are often stalled due to taking time out of the workforce for caregiving duties.
Unpaid Labor: Women shoulder a disproportionate share of unpaid domestic and caregiving work, further impacting their earning capacity.

“The gender pay gap is fueled by a mix of unconscious biases, industry norms, and societal expectations. To close this gap, we need leaders with courage, innovative solutions, and a collective push for change from everyone—individuals, companies, and communities alike.” – Alex Hanlon, Negotiation Navigator

How can you start driving change today?

1. Educate and Advocate

Stay Informed: Continuously educate yourself about the gender pay gap, its causes, and its impact. Understanding the nuances of the issue is crucial for effective advocacy.

Raise Awareness: Use your voice to spread awareness about the importance of gender equity. Share relevant articles, statistics, and personal stories on social media, in your workplace, and within your community.

Engage in Conversations: Start and participate in discussions about gender equity in the workplace. Encourage others to join the conversation and understand the importance of closing the gender pay gap.

2. Support Policy and Organisational Changes

Advocate for Transparency: Push for salary transparency in your workplace. Encourage your employer to conduct regular pay audits and openly share the results.

Support Legislation: Back policies and laws aimed at closing the gender pay gap. This can include supporting local, state, and national legislation that promotes gender equity.

Encourage Best Practices: Promote and support workplace policies that help reduce the pay gap, such as flexible working arrangements, parental leave, and career development opportunities for women.

3. Take Personal Action

Negotiate Your Salary: Be proactive in negotiating your salary and benefits. Research industry standards and come prepared with data to support your request.

Mentor and Sponsor: Mentor and sponsor other women in your industry. Share your knowledge, provide guidance, and help them navigate their career paths.

Continue Professional Development: Invest in your own professional development. Attend workshops, pursue further education, and seek out opportunities to enhance your skills and advance your career.

If you don’t ask, you won’t get

Alex Hanlon from Fairpay Negotiations is presenting at our upcoming ‘How To Negotiate A Pay Rise’ webinar and has a series of blog articles to help you deal with common pushbacks that arise in pay negotiations. Check them out here:

“Negotiating your salary isn’t just about seeking more money; it’s about understanding your value and standing up for what you deserve. Arm yourself with information, be confident in your achievements, and don’t hesitate to have that essential conversation.” – Alex Hanlon, Negotiation Navigator

3 ways employers can take action to end the gender pay gap

Gender Pay Gap Analysis Guide

The WGEA Gender Pay Gap Analysis Guide helps employers to plan and execute a pay and composition analysis in order to identify the drivers of their gender pay gap.

→ Access it here

WGEA Action Planning Tool

The Action Planning Tool helps employers who report to WGEA identify actions they can take to improve gender equality in their workplace.

→ Access it here

Capacity Building Live Masterclasses

WGEA has a series of live masterclasses and learning events to help employers deepen their understanding of workplace gender equality and take effective action to narrow their gender pay gap.

→ Access it here

What next?

As we mark Equal Pay Day in 2024, it’s clear that achieving pay equity in the tech and digital sectors is both a pressing need and a significant opportunity for growth. By understanding the unique challenges in our industry and taking proactive steps—whether it’s advocating for transparency, supporting policy changes, or negotiating confidently—we can all play a pivotal role in driving meaningful change.

Let’s encourage our collective power to bridge the pay gap and ensure that every contribution is recognised and rewarded fairly. Together, we can turn the promise of gender equity into a reality, setting a new standard for fairness and excellence in Australia’s tech and digital landscape.

Join us at our upcoming ‘How To Negotiate A Pay Rise’ webinar

To help recognise Equal Pay Day, and to help you gain invaluable knowledge and strategies to confidently navigate the negotiation process and advocate for your worth, Alex Hanlon from Fair Pay Negotiations will be helping us master negotiation strategies for a successful outcome. Alex is a seasoned executive who brings in depth experience of complex problem solving, strategy development, crisis management and recovery.

Register Today

From Teaching to Tech

Yvonne’s Inspiring Journey from Teacher to Senior Business Analyst

Originally from Ireland, Yvonne Hill now calls Wollongong, NSW, home. She lives there with her husband, three kids, and two dogs. With a decade of experience teaching primary school students in both Ireland and Australia, Yvonne decided to make a significant career transition during the COVID-19 pandemic. Moving from the classroom to the digital industry, she embarked on a journey to become a UX designer through the Mantel Group Flagship Traineeship Program. Today, she applies her user-centric learnings as a Senior Business Analyst at Mantel Group, where she drives innovative solutions across industries like health insurance, retail, and technology.

Yvonne’s interest in becoming a Business Analyst was sparked by a sense of stagnation in her teaching role. To explore new avenues, she began studying Graphic Design part-time, which eventually led her to UX design. Her journey took a pivotal turn at Mantel Group, where she participated in their Traineeship Program in 2021. This 12-week, full-time, paid program was designed to support women and gender minorities transitioning to tech careers. Through on-the-job training and mentorship, Yvonne put her newly acquired design skills to use, ultimately finding her niche as a Business Analyst.

Her background in teaching provided a solid foundation for her transition into the digital realm. The skills she developed as a teacher – working with and helping people, being organised, and fostering creativity – were directly transferable to her new role in UX design and business analysis. These skills enabled her to thrive in environments that demand empathy, structure, and innovative thinking.

However, the transition was not without its challenges. Yvonne recalls the difficulties of feeling like the oldest newbie in the room and the discomfort of stepping into an entirely new industry. She learned to embrace change as a synonym for growth and trusted the process, even when it meant not having all the answers right away. As Nedd B famously said, “You have to get comfortable being uncomfortable.” This mindset helped Yvonne navigate the uncertainties, self-doubt and imposter syndrome that accompanied her significant career shift.

Throughout her journey, Yvonne found solace and strength in the support of friends and colleagues who had undergone similar transitions. The shift into the digital space also brought unexpected benefits. Yvonne now enjoys a much better work-life balance, with the flexibility to work from home and spend more time with her family. Simple pleasures, like being able to pick up or drop off her kids at school, have added immense value to her daily life. Additionally, Yvonne had the opportunity to speak at Design Outlook, an experience that stretched her out of her comfort zone and offered valuable learning.

“Reflecting on my journey, I am proud of my perseverance and willingness to embrace the unfamiliar. If I had any advice for my younger self, and anyone considering a career change, it is to remain calm and accept that it’s okay not to know everything on day one.” – Yvonne Hill

Yvonne’s story is a testament to the power of adaptability and the impact of supportive programs and communities in facilitating career transitions. Her journey from teaching to tech illustrates that with the right mindset and support, it’s possible to transform your career and find fulfilment in new, unexpected places.

Mantel Group Flagship Traineeship Program

Mantel Group’s flagship Traineeship Program, spanning 12 weeks, aims to upskill career transitioners, those returning after a significant break, and individuals identifying as women or a gender minority. They have welcomed participants from diverse fields such as hospitality, nursing, finance, optometry, and architecture, all bringing unique perspectives to our culture.

The program includes an immersive two-week induction, eight weeks of technical skills development, and a chance to practice learned skills in a safe environment on a real-life internal project, supported by a dedicated Mantel Group mentor.

Mantel Group has supported 81 trainees through the programs so far, with 75 people securing permanent roles at Mantel Group. They are also incredibly proud of receiving the 2024 Tech Diversity Award, recognising the significant impact of their traineeship on both Mantel Group and the industry.

Find out more about the Mantel Group Flagship Traineeship Program

Stay tuned for more inspiring stories from our members, showcasing the incredible journeys and achievements of Women in Digital!

Inspired. Motivated. Focused. Three words summarising how I felt walking out after two days at the Liquid Learning, Women in ICT and Digital Leadership Summit 2019.

I’m Emma Judd, Group Marketing Manager at Place Design Group and I was the lucky winner of the Women in Digital LinkedIn competition, to attend this Summit from July 23 2019 to July 24 2019.

You may have seen, I took over the @womenindigital Instagram Stories for the duration of the conference and can view my stories on their highlights here.

While it was two days jam-packed with an amazing lineup of speakers, the below will give you a brief insight and share some knowledge nuggets and relatable advice I personally took from this event.

DAY 1: 23 July

On day one of the summit we heard from some fantastic speakers, with the line-up including:

Joanna Murray, Program Manager, Transformation & Innovation, Boral
Chris Locke, Chief Information Officer, Flight Centre
Deb Assheton, Expert Facilitator, The Amplify Group
Wendy Bryant, Chief Information Officer, Transport for NSW
Keli Saville, Regional Head of Data, AsiaPac, Vanguard
Niamh Collins, General Manager, Digital, HFC
Jade Carson, Director, IT Investments, Department of Education & Training
Kirsty McKay, Group Manager, Program Delivery & Digital Transformation, Coates Hire
Katie Payten, Director, Technology Assurance & Governance, Australian Securities & Investments Commission
Kylie McLean, Chief Digital Officer, Australia & New Zealand, IBM
Simon Noonan, Chief Information Officer, SportsBet

The first day, the first speaker at a conference is always exciting and generally sets the tone for what you can expect and Joanna Murray, Program Manager, Transformation & Innovation at Boral, did just that.

Setting us up for the day, Joanne asked us to reflect back to the start of our careers. Did we know what we wanted to be, and how we planned to get there? I know myself. I definitely had a plan and thought it would go a certain way but reflecting back, it was actually a very different path I’d taken. I think this is a really positive thought to reflect on, especially if you are a mentor or in a leadership role guiding your team through their career journey.

My favourite quote from Joanne’s presentation was, “Great leaders don’t think they’re great; great leaders think they’re human.”

From career reflection to career reflecting. Chris Locke, Chief Information Officer, Flight Centre, shared some great career advice which I’ve shared below:

Don’t be afraid of trying different things in different industries
Make a plan and make it happen
Be resilient, but patient
Get experience – think outside the square

This was also a lovely flow into the third speaker, Deb Assheton, Expert Facilitator, The Amplify Group, who spoke on the importance of true self-confidence, the value of vulnerability and gratitude along with self-awareness.

A nice reminder that Deb left us with was that the struggle ends where gratitude begins. Practising daily gratitude makes us 5-10% happier, and costs us nothing.

“What are you grateful for today?”

I think one of my favourite, most thought-provoking parts of the day was Wendy Bryant’s presentation. Wendy Bryant, Chief Information Officer, Transport for NSW, spoke on ‘Unconscious Bias’. To explain this, Wendy made this really relatable asking us all to discuss at our tables if there were any roles we automatically associate with a man or a woman; knowing perfectly well that both genders actually worked in that particular role. For example, when one thinks of a pilot, a doctor, a nurse or a kindergarten teacher, does one stereotype a particular gender? Needless to say, most people, by default of unconscious bias, did so.

Wendy also reflected on her time as the only woman in an IT team working with all men. She refused to be the ‘cake cutter’ at workplace celebrations, as the default was to ‘leave it to Wendy because she was the woman’. Reflecting on our own workplaces, I feel there is so much that can be consciously done or implemented to improve this default gender bias. Some ideas Wendy shared with us included:

Unconscious bias training
Focus on bias in AI – change your Siri voice to male
- I found this topic extremely interesting. Here is an article from Google that discusses it in more detail.
Specific actions on diversity in hiring processes and opportunities

Post lunch, we returned to the room for a panel discussion on ‘Whether work-life balance is possible?’. And great news – it is! And here are the panellists’ top tips for making it happen:

Find what works for you. If you play a sport or enjoy gym as an outlet – prioritise that and make a routine that works.
Plan holidays in advance and stick to them – If you’re busy, it’s easy to not plan your downtime, but time with family and friends is important. Book it in. Booking it in advance gives you something to look forward to.
Don’t hesitate to raise your hand if you need help. A great tip. Learn to delegate and ask those around you for help when needed.
Work smarter using smarter working techniques. Again something to Google, but what it comes down to is the fact that we all have 24 hours in a day. Use them wisely. The one thing money can’t buy is time.
As women in leadership, WE need to support flexibility. This is so important. If your team comes to you wanting to discuss flexible working options, be the change. Listen to their request and see what may be possible.
Flexibility in the workplace. Break down the barriers and become outcomes-based. This is such a positive and practical way to frame this thought process, as just because someone sits at their desk all day, it doesn’t mean they are being any more productive than someone working from home. Change the focus to be on outcomes, not on the number of hours sitting at a desk, and encourage flexible working arrangements.

The final two presenters for day one, Kylie McLean, Chief Digital Officer, Australia & New Zealand, IBM and Simon Noonan, Chief Information Officer, SportsBet, touched on workplace culture. Kylie really drove home the message that as leaders, it’s so important to create a culture that gets your team to thrive. This was a fantastic leeway into Simon’s Case Study around transforming workplace culture, with SportsBet as an example. Honestly, SportsBet sounds like an amazing place to work with a fantastic culture. Guided by its purpose, and underpinned by its values, SportsBet doesn’t just have its values hung on the wall; they live its values, which makes all the difference.

DAY 2: 24 July

Inspired from day one, excited for day two and it did not disappoint. The fantastic line-up of speakers included:

Stuart Harrison, Chief Information Security Officer, Medibank
Megan James, Chief Executive Officer, Australian Data Centres & President, Women in IT & Communications
Arabella Macpherson, Founder & Communications Coach, Resonate Communications
Jade Carson, Director IT Investments, Department of Education & Training
Brendan Mills, Chief Information Officer, NIB Health Funds Limited
Sarah McCullough, Head of eTech Operations, Essential Energy
Kathryn Porter, Director, Customer Experience, Cisco
Joyce Harkness, Chief Information Officer, Avant Mutual Group Limited
Kirsten Murray, Director International, Faculty of Engineering & IT, the University of Technology Sydney
Catherine Nolan, Director & Principal Coach, Gender Gap Gone

Stuart Harrison, Chief Information Security Officer, Medibank, kicked-off day two proceedings by sharing some words of wisdom about realising your leadership potential. A key theme that came through reflecting on day one was to show vulnerability. As leaders, you do need to stay strong for your team, but vulnerability is not a sign of weakness, but a sign that you are human. Showing vulnerability can often lead to building rapport and relationships with your team. A really lovely reminder for all leaders.

From the importance of vulnerability in leadership to the importance of resilience as leaders. Resilience was the topic Megan James, Chief Executive Officer, Australian Data Centres & President, Women in IT & Communications, covered in her personal career journey she shared with attendees. Megan is a very inspirational woman, and since the conference, I have shared parts of her story with many of my colleagues. They say you may not remember what people say, but you will always remember how they made you feel. In this case, I remembered what Megan said because of how it made me feel and how much it resonated. If you get the opportunity to hear Megan speak, I would highly recommend you take it and hear her story first-hand. I will share my key takeaways from Megan’s presentation below and hope you take some inspiration from this too:

Stay in your lane and stand up for what you believe in – no matter what
Always hold true to your values – above all else
Value your soft skills – emotional intelligence
Be present and always show up
Everyone has a story – so listen
Engage with people – see how you get the best out of people – allow the creative opportunity
Don’t compromise on any of the above

As leaders and mentors, it’s always useful to have references or tools to provide the best possible guidance and advice to enable meaningful conversations with your teams and mentees. Arabella Macpherson, Founder & Communications Coach, at Resonate Communications shared with us some great tips for unleashing your power as a mentor. I’ve summarised them below:

Coaching
- Ask questions
- Make suggestions
- Share experiences
Chunking
- Use chunking to open up or delve deeper into topics
Matching
- Give all of your attention
- Match 60%: physically and vocally
- Repeat words and phrases back to show acknowledgement

Towards the end of day two, the discussion changed to be more around the future of work. Jade Carson, Director of IT Investments, Department of Education & Training, spoke passionately on the topic of engaging and attracting future female leaders to IT roles.

Some ideas and strategies Jade touched on started right back at engaging young girls to show interest in IT. Whether that be at home, at school or at play. It’s also about attracting girls and women to a career in IT by changing the image/perception of tech, promoting meaningful careers and addressing the unconscious bias. On top of this, growing the focus on the culture around tech, closing the confidence gap through training and education and having strong female mentors or sponsors will help attract female IT talent. Jade concluded that we should keep a focus on culture being equitable and reflective of diversity. And that job design or redesign for flexibility is important. Overarching, she highlighted female role models across the IT industry is key.

Continuing the future of work discussion, panellists’ thoughts covered:

The importance of business and IT partnerships – with the increase in technologies in the workplace, it’s important for businesses and IT leaders to work closely for the best possible outcomes
Portfolio careers – showing depth and breadth of experience
Being location agnostic – it’s not about where you’re physically working from. With technology, you are enabled to work from anywhere. This also ties into the earlier discussion around being outcomes focused.
Gig Economy – presents great opportunities but also new challenges

And that’s a wrap! Catherine Nolan, Director & Principal Coach, at Gender Gap Gone, was our facilitator across the two-day summit and presented a great summary of the insights from across the event. A few practical tips she left us with include:

Create a Vision Board – use Pinterest or Canva to get started. If you see it, you’ll achieve it.
Create your 40-page resume – a dumping ground for YOU only. List examples as they happen so that when the time comes, you have the content and are ready to apply for that dream job.
Watch the Amy Cuddy Ted Talk – ‘Your body language may shape who you are’

There were honestly so many fantastic insights and inspirational moments over the two days. I hope this blog post shares just some of that post-summit magic with you all.

Thank you for reading.

Emma Judd

Instagram: @emajudd

LinkedIn: https://www.linkedin.com/in/emajudd/

Do you have more insightful leadership tips? Share them in the comments below.

You just announced the relaunch of Collective Hub – congrats! What can we expect?

One thing I know for sure – taking the time to “break the brand” to “remake” it was the best thing (apart from starting it) that I have ever done! What I also know for sure is that our purpose remains stronger than ever “to ignite human potential”. As far as what the deliverables look like – we are still working through that – but expect a lot more digital content and a lot more face-to-face events.

What does your day in the life generally look like?

No one day is the same. I run multiple content verticals across multiple geographic locations with a very decentralised team working from all over the world. So it really depends on the focus at the time – be it an event series we’re rolling out, or a tour that I am putting together (or delivering) or a multitude of other channels. My days could involve photo shoots, interviews, strategy, planning, visioning. These days every day also includes very consciously and purposefully “time and space” for me to think and be and recreate. I love moving forward.

How do you de-stress from a busy workday?

Consciously making time for not negotiables – exercise, good food. Time to seek, listen, education myself, explore and get into nature. Time with my partner and my cavoodle Benny in nature or by the sea is bliss.

Where’s your favourite place to visit when you’re in need of inspiration?

No one place. In fact when I truly need inspiration I put myself in very counterintuitive places. I’ll purposefully go somewhere I’ve never been – be it a different suburb, coffee shop, retail store or a myriad of other things. I think if you are open and you hold your purpose close – there is inspiration and opportunities in abundance and sometimes from the most unexpected places and spaces.

What’s your go-to breakfast before a big day?

Big green smoothie packed with baby spinach, nuts, half a banana and 2 dates. YUM – fills me up and I’m starting the day right!

Name one thing that intimidates you?

Nothing.

We know you value work-life balance and embracing a healthy lifestyle. To what extent do you feel it contributes to productivity and/or innovation?

My health is my absolute number one not negotiable priority. Without it, we have nothing.

Name three women who inspire you.

We’ve done over 6000 interviews in Collective Hub print mag and online over the past five years. The pages are FILLED with inspirational women – it’s too tricky to drill down to three…

Do you have one motto or inspiring quote that has stuck with you over the years?

“Here’s to the Crazy Ones…” Steve Jobs

“The art of doing more with less.” This really resonates with us. How could this idea be applied to digital, and in particular disruptive digital ideas?

The ability to scale tapping into digital resources is unparalleled. Be it social or a myriad of apps and tools that are now available. As my team is decentralised and in multiple locations we use digital technology and tools every day to time save. We can also automate so much now using technology. I could write an entire book (and probably will) on how technological advances have helped us to be more productive and efficient.

What are you feelings or attitudes towards artificial intelligence?

I think all technological advances are good and exciting when used in an ethical and educated way. Like anything it’s about education and understanding the limitations and risks associated.

Why do you feel groups and awards such as Women in Digital are important?

I think so often we glorify being “busy” and we don’t take the time to stop and acknowledge our achievements. I think it’s beautiful to a) take the time to acknowledge yourself and use this as an opportunity to capture and document the legacy of what you’ve achieved to date. And secondly I think it’s really wonderful to give visibility to so many extraordinary businesses and individuals. We can all learn from one another and it’s great to shine the light on so many wonderful innovations, entrepreneurs and business leaders.

How important is it for women in the digital industry to support each other?

I am a strong believer that all of us – no matter our gender, race, industry or geographic location should support each other and lift one another higher. I am all about reciprocity, abundance and collaboration. There is enough room for everyone.

What would you want to tell young women starting out now?

Have an insatiable self-belief. And just know that anything you can dream is possible. This I know for sure.

Lisa, you truly are a force in your field. Any last words?

Just start.

With more and more content filling up our walls, inboxes and increasingly busy lives, storytellers have to pick up their game. Now, captivating, authentic and emotionally charged stories are king — anything less simply won’t cut it.

For seasoned pro, Cas McCullough, great storytelling is a passion. Starting as a graphic designer and copy editor, she learnt about the value of great content early on in her career. Fast forward to 2018, Cas is not only a talented writer and entrepreneur, but also a busy working mum.

Recently, we got to pick her brain about storytelling, her content creation platform Writally and how she holds it all together.

How did Writally come about?

In 2012, I realised content marketing was going to take over the marketing and advertising space in a big way. My clients and I were trying to take advantage of this new and exciting tool, but we were wrestling over the problem of creating original content in an easy way.

Thanks to my son, the idea of providing a structure that clients could work with and that helped them cut through their mental writing blocks popped into my head.

How important is great storytelling in 2018 and beyond?

The online space is saturated with content. Boring content just doesn’t get any traction. Search engines have shifted their algorithms to hero authority content and your readers just scroll past what doesn’t interest them.

What are some of the key storytelling ingredients?

First and foremost, you must know who you’re writing for and where they are in the purchasing cycle.

Secondly, you need a plan of attack or you could end up going off track and fast! I also find that a structure can help inject drama and suspense into the plot — there’s nothing like a good cliff hanger to leave people on the edge of their seat. A story that fails to get started, or never gets resolved, will most likely fail to leave readers wanting more.

In terms of brands, what are some common storytelling mistakes?

Readers aren’t concerned about your business’s priorities or concerns. All too often, businesses only talk about themselves or company news like everybody cares.

Authenticity and showing that your brand cares more about your readers’ lives than itself should be at the heart of every story.

What are some of the other road blocks brands or individuals can encounter?

Simply starting can be the most difficult part! A lot of people get stuck at the intro because they want to capture attention. Start with a couple of related questions that lead into the topic. You can always go back and change it later.

What’s your top tip for a novice storyteller?

Mapping out your ideal readers and their pain points is key — that’s the trick to making it truly relevant. I also focus on an individual I want to talk to and their most pressing pain points, rather than a big group of people I’m just trying to reach.

In terms of you own story, what have you learned along the way?

The most important lesson I’ve learned is to listen to your audience. Tuning into what they want and need will save you a lot of heartache down the road.

On a personal note, I’ve also been very lucky to create the life I want. Being available to my kids is my number one priority, and I’ve always created work opportunities around them — not the other way around. If it doesn’t fit, I don’t pursue it.

What’s the next chapter in your story?

Now that Writally is a proven recipe for success, I’m looking at taking it another step further.

Marketplaces are popping up more and more and a Writally marketplace is in the works. This will give businesses access to a collection of recipes on different topics or themes so they can create their own original content in house.

This is only one of the many goals I have for 2018, so watch this space!

While great storytelling isn’t always easy, its ability to make you feel something is extraordinary. With so many ways to create emotionally powerful and relevant content, from augmented and virtual reality to video, written and ephemeral content, it’s about using multiple channels to capture attention, and as always, leaving your readers wanting more.

This article was contributed by our star blogger, Phyllida Yeo. Phyllie is a driven digital marketer based in Brisbane. Since she started her career in a graduate program, she has developed a passion for all things digital. Whether it’s content marketing, search marketing or simply getting inspired by others, she enjoys building her skills across all areas of the industry. She is currently a Digital Marketing Coordinator at Signet.

By Kathy Wilson

It wasn’t all that long ago that seeking part-time work was like hanging a sign across your LinkedIn profile saying “not that interested in my career.” Not only was there a salary penalty but promotions suddenly became “unavailable” and career-enhancing projects would disappear like a puff of smoke.

But in 2007, Tim Ferriss forced the world to take a look at the way we all work with his international bestseller “The Four Hour Workweek.” No longer was there a direct link between hours worked and commitment and success.

The flow-on effect has been slow in coming but is now picking up steam. Finally, like a shy little sister at the dance, part-time work is stepping out of shadows and presenting herself as a powerful career tool.

All over the world, millions of dollars are flooding into part-time and flexible work in 2018 as both employers and employees catch on to its advantages.

But have the tables turned so much that part-time work now actually boost your career?

In many cases yes. And for women in digital, it’s a “hell yes!”

So let’s take a look at six specific ways you can use part-time work to skyrocket your career.

1. Use job-sharing to make you part of an unbeatable package.

By developing a strategic job-share partnership, you can take you from a “maybe” candidate for a stretch job to a “must have.”

By matching your skills with someone similar but complimentary, you can potentially double the expertise, experience and skill sets you bring to a role. It also means that when and if the need arises, there is the ability to scale up rapidly (e.g. for a launch/end of financial year/time-sensitive report).

Increasingly – job sharing is a thing. And for senior, well-paid and challenging roles.

Companies are becoming open to hiring senior people on a flexible basis, according to recruitment firm Timewise.

“The British company surveyed 200 local senior managers and found that two out of five would consider hiring candidates for a senior role as part of a job-share. It also estimated that 770,000 high-income earners in Britain now work part-time, an increase of 5.7% on the previous year.

There are no losers in this scenario and big wins for innovative employees.

2. Use the flexibility of part-time work allows to develop skills in new areas

Very often, even the best full-time jobs involve using the same skill set over and over. I kind of rinse and repeat. Sure, you may have mastered the skills required but once you have done that a plateau can set in.

That’s what happened to Tracey – a coder in Sydney.

“When I first started my job

Part-time work, by its very nature, frees you up for things other than your primary job.

Spend it to upskill in new areas that can take you in a whole different career direction.

3. Get your foot in the door at an up and coming company.

Once you have a few years experience, you expect a certain salary – and that’s a good thing.

But what about if your dream company is a bit speculative and can’t afford you at that rate?

Easy.

Negotiate a part-time contract to get your foot in the door.

4. Make more money

This may sound counter-intuitive, but sometimes, working part-time can mean you end up bringing in more money.

If, for example, you take on a 30 hour a week gig and a 15 hour a week gig, your total income might exceed a full-time salary.

5. Be available to last minute and short-term opportunities

By its nature, part-time jobs mean you are free to dabble in small, cool and/or one-off projects.

Who knows, maybe that small gig you pick up might lead to you being the next big thing in digital in a few years.

And finally…

6. Part-time work can make you happy – and that makes you a far better company asset.

According to an article in Fast Company, happy workers are more productive workers.

Here’s what the article said: “A recent study by economists at the University of Warwick found that happiness led to a 12% spike in productivity, while unhappy workers proved 10% less productive. As the research team put it, “We find that human happiness has large and positive causal effects on productivity. Positive emotions appear to invigorate human beings.”

If you can find your work/life balance that works for you, you’ll be far better and your job – and a much more valued employee.

Shawn Anchor, the author of The Happiness Advantage, has found that the brain works much better when a person is feeling positive. At those times, individuals tend to be more creative and better at solving problems.

Kathy Wilson from Elite Reputations gets women great part-time jobs. She knows that starting a job search can push everyone single, insecure button you have and she has a plan for you to follow that is simple and easy and will get you a new job in 4 weeks or less. And she’s released a course called “The World’s Most Real Guide to getting a part-time job that isn’t crap and pays what you deserve“.

By Phyllida Yeo

To be big, you need to think big. Canva, the hugely successful online design platform empowering everyone to unleash their creativity and design anything, is doing just that. In four short years, it’s grown from a small Sydney start-up to a $1 billion valuated business — and according to Liz, Head of PR and Communications, Canva, the journey has only just begun!

With 250+ innovators propelling this newly crowned “tech unicorn” into its future, we asked Liz about the business’s latest achievements and what it’s like to be part of the Canva team.

What was the team’s reaction to the new $1 billion valuation and $40 million round of funding?

This new funding round is a great vote of confidence for our vision to empower everyone to design anything and publish anywhere. No matter what you’re creating, we want Canva to be the one-stop place that makes the whole experience seamless.

Our achievements so far have given everyone even more motivation for the huge journey ahead — everyone here is super excited to play a huge role in it!

What helped the team achieve success so quickly?

One of our values is to “Set Crazy Big Goals and Make Them Happen”. While chasing after them can be intimidating, it pushes you to try harder and dream even bigger. Without this value, our most recent achievements and projects such as Canva Print, Canva for Android and Canva Animations wouldn’t have happened. And, we wouldn’t have helped millions of people all over the globe collectively create 400 million designs since launch!

How is this new funding going to help Canva achieve the rest of its “crazy big goals”?

Just recently, we launched in 100 languages, which brings us one step closer to making our product accessible to everyone. This new funding will enable us to implement even more enhancements and give us the ability to scale, so we can bring Canva to more people around the world.

Our number one focus is creating a product that users continue to love, while scaling our team and culture — this chapter is definitely the most fun!

How does it feel to work in a place where innovation and breaking the boundaries is at its core?

I’m incredibly lucky to be surrounded by super smart people, all of whom share the same big dreams and plans for Canva — especially our CEO, Melanie Perkins.

She is one of the most visionary, yet down-to-earth and approachable CEOs I’ve ever worked with. She leads by example, setting a company culture and approach to teamwork that really sets Canva apart. When you see someone as dedicated as Melanie — always willing to roll up their sleeves and help out — it’s hard not to get infected by her drive for success!

Speaking of success, what helped you achieve yours?

Perseverance, bravery and learning to deal with negative feedback positively so you can forge ahead with your new learnings. This also means having a strong locus of control — you need to understand what you can control and accept what you can’t.

Also being willing to do the grunt work despite what your title says.

Lastly, where do you see the future of online design platforms and Digital Marketing going?

We continue to see a strong trend toward visual communication. Marketers will have to continue to explore new visual ways of getting people’s attention. This is why I think the trend for more personalisation will continue to grow. We’re already seeing super tailored video content become the norm. It’s that personal touch that makes all the difference.

Whether it’s creating marketing collateral or a killer presentation, the Canva team is continually pushing the boundaries to provide the best experience for all members of their design community. With no dream too big, they are well on their way to achieving even more success locally and on a global scale.

Read more interesting stories on Inspiring Women in Digital here.

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