Leading with Heart

A Mother’s Day Conversation with Jaya De Silva

In this special edition of our Mother’s Day series, we had the pleasure of speaking with Jaya De Silva. Jaya is an inspiring leader at Sekuro, a mother of three, and a woman who balances her vibrant family life with a purpose-driven career. Warm, wise, and deeply grounded, Jaya’s story is a heartfelt tribute to the women who shape us… mothers, daughters, and all the roles in between.

Lessons Lived, Not Just Taught

Jaya grew up in Sydney’s Hills District, raised by her mum, a hardworking single parent and nurse who worked double shifts to provide for her two children. Watching her mum navigate life with grit, humour, and unwavering love left a deep imprint on Jaya. She recalls how her mum showed her the importance of loving your children unconditionally, knowing and loving yourself, working hard, and always giving back to your community. “These weren’t things she told us,” Jaya reflects. “They were things she showed us every day.”

Now a mother herself to three young girls, Jaya describes her household as “lively and chaotic – in the best way.” She and her husband are both drawn to the buzz of a big family, and they embrace the noise, the mess, and the joy of raising kids close in age. It’s that same spirit of openness and energy that Jaya brings to her leadership role at work. “At my core, I’m a maternal person,” she says. “And that doesn’t switch off when I go to work.”

Leading Through Empathy

In her role, Jaya mentors and supports emerging leaders, often drawing from her own lived experience to lead with empathy. For her, leadership isn’t just about performance, it’s about people. “It’s about creating an environment where others feel seen, heard, and supported. That’s how you build real trust, and that’s how you grow leaders.”

Moments That Matter Most

One of Jaya’s most cherished memories with her mother came later in life, after the birth of her first daughter. During maternity leave, she spent most days with her mum, watching her mother and daughter develop a special bond. “That time was a gift,” she says. “My mum was terminally ill and passed away a year later. I’m so grateful I had that time with her. Life can be unpredictable, and it’s at these times you have to decide what is important, as we don’t get that precious time back.

Reflecting on her mother’s influence, Jaya acknowledges the different paths they took. While her mum worked in healthcare, a field still in need of greater support and recognition, Jaya was drawn to business and law. But the foundation of service and work ethic remains the same. “Mum worked hard, but she also taught me to live a full life,” she says. “If I had a bazillion dollars, I’d still work in some way to contribute. It’s part of who I am.”

Raising Future Women With Purpose

When it comes to advice she hopes to pass on to her own children, Jaya doesn’t hesitate: “Stand on your own two feet – especially financially. Travel. Stay open-minded. And whatever you choose to do, make sure you love it.”

Reflecting on everything she’s learned from her mum, Jaya shares a message she wishes she could say one more time.

“If my mum were reading this now, I’d say – Thank you. For everything. For every sacrifice, every laugh, every hard moment. You taught me what strength really looks like.”

Quick Fire with Jaya

Three words to describe your mum: Courageous. Empathetic. Humorous.
What grounds you? My girls – they’re my reminder of what really matters.
What brings you joy right now? Slow mornings, spontaneous hugs, and watching my daughters become their own people.
One value you try to live by every day: Move through the world with kindness and always advocate for yourself!

The Women Who Shape Us

Grace Charles on Her Mum’s Quiet Strength

This Mother’s Day, we’re celebrating the women who shape us with their wisdom, care, and strength. Grace Charles, a passionate HR Business Partner and self-professed introvert “in hiding,” opens up about the incredible influence her mother has had on her life. Grace may not have children of her own, but the life lessons passed down from her mum have deeply shaped who she is today.

A Foundation of Family and Fairness

Grace describes her family – her mum, older sister, and younger brother – as her safe space. “My family are genuinely my favourite people to spend time with,” she says. While her siblings are the storytellers and extroverts, Grace identifies more with her mum’s quiet, steady presence.

One of the most powerful lessons her mother taught her is to “always do the right thing, regardless of whether people are watching or not.” That moral compass, built on fairness, honesty, and humility, has guided Grace throughout her life and career.

“She’s the first person to place herself in the back-row,” Grace shares, “but you can guarantee she’ll step forward to advocate for something she believes in.”

Little Gestures, Big Love

A tradition that always makes Grace smile is the mysterious Valentine’s Day cards she and her siblings receive every year, signed anonymously, but suspiciously similar to her mum’s handwriting. “It’s a simple gesture, but a tradition I love. I keep all of these cards in a box at home. They make me reflect on the types of traditions I might like to create if I had a family of my own one day.”

Resilience in the Face of Loss

Grace’s mum became a single parent when her husband passed away, leaving her to raise three young children while navigating her own grief. “I’m sure she had days where she wasn’t sure she would get through it,” Grace reflects. “But she did. And those hard times forged unbreakable bonds between us.”

That reminder is something Grace hopes to pass on to future generations: “Even on your hardest days, there are always brighter ones ahead.”

A Quiet Career Influence

Though Grace’s career path in HR differs from her mum’s role as a library technician, the foundational values are the same. “She’s always taught us that it’s important to be responsible and show accountability for things and people outside of ourselves,” Grace says.

Her mum’s emphasis on kindness and respect has also shaped Grace’s approach to work: “The consideration I have for others has contributed to building strong relationships in my career. That’s something I’m really proud of.”

Quick Fire with Grace

What do you call your mum?
Mum

What did your mum call you when you were in trouble?
My full name—Grace Charles (or, jokingly, ‘Disgrace’)

What’s the one tech thing your mum can’t figure out?
Taking photos! Somehow her photos are always blurry – it’s a running family joke.

How would your mum describe what you do?
Before I started working in HR, I think she saw it as just admin. Now, after hearing about my work, she’s realised how deeply human, complex, and strategic the role can be.

A Legacy of Strength

Masseh Haidary on the Women Who Shaped Him

This Mother’s Day, we are proud to feature Masseh Haidary, Oceania CEO of Global Payments. Masseh’s story is a powerful reminder that the influence of strong women can leave a lasting legacy. Not just at home, but in leadership, character, and community. Raised by a courageous mother and married to a deeply inspiring partner, Masseh’s reflections are filled with gratitude, perspective, and hope for a future where more women have the opportunities they deserve.

A Family Shaped by Resilience and Love

Growing up, Masseh’s family had anything but a traditional path. “While my cultural heritage was rooted in a tradition where men led, our family moved to Australia with nothing more than the clothes on our back when I was only one year old,” he shares. In an unorthodox move for their community, it was Masseh’s mother who stepped into the role of both mother and father, setting the tone for the life he would go on to build.

Today, Masseh’s immediate family includes his wife Mina, daughters Siyanna and Sura, and son Danial. After more than 20 years of marriage, Mina’s unwavering support has also played a major role in shaping his life. “She challenges me to get outside my comfort zone and is always my biggest support figure professionally and personally,” Masseh says with pride.

Lessons in Vision and Sacrifice

One of the defining memories Masseh carries from his childhood was a pivotal decision his mother made when times were tough. Amid financial struggles, they had the choice to move away from opportunities and community, but she chose to stay. “Against the grain, Mum was the only one who decided to stay put, rent a small place, and focus on giving us the best opportunities while sacrificing an awful lot along the way,” Masseh recalls.

Her lesson was simple but powerful: never lose sight of the bigger picture and future prosperity, even when the present feels overwhelming.

A Deepening Respect for Motherhood

Watching his wife become a mother only deepened Masseh’s admiration for the strength of the women in his life. He reflects on the early years of parenthood as a profound experience: “The sacrifice, the resilience, carrying another human and that connection a mother has was incredible.“

Through every emotional and mental challenge, Mina’s perseverance stood out. Masseh shares, “With three kids, a mother’s love, guilt and endurance — it’s powerful stuff, especially in a society that’s made it difficult for women to have the same opportunities and support required.” It’s a reality that has strengthened his commitment to being part of a generation that drives meaningful change.

Values That Anchor Every Decision

As Masseh’s career grew into senior leadership, the influence of his mother’s example never faded. “Not a day goes by where I compromise my choices or priorities,” he explains. The importance of a stable, loving home, and carrying out professional duties with empathy, are values deeply rooted in the lessons his mother modelled.

Her courage to go against cultural norms – to work, to lead, and to nurture – continues to shape his leadership style today.

A Legacy of Generosity and Courage

When asked what he would say if he could thank his mother or wife for one thing, Masseh’s gratitude is clear: “I’m eternally grateful for my mum giving me everything she had, showing me the value of generosity in life and how it gives back to you in droves.“

And after nearly 25 years together, he credits Mina to helping him continue to grow. “She’s invested in her personal development and growth, and that gave me the courage to do the same.”

Quick Fire Round

What do you call your mum?
Mal.

What did your mum call you when you were in trouble?
Just my first name.

Who needs more tech help—you or your mum?
Definitely me!

How would your mum describe your job?
A leader who follows in the steps of her leadership principles.

Leading with Love

Redefining Motherhood, Mentorship, and Meaningful Impact

For many women, the word “mother” conjures images of family, warmth, and guidance. But for some, it’s more than a title, it’s a way of being. In this special Mother’s Day feature, we spoke with Doriena Parsons whose career has taken her across the globe and into boardrooms and blended families alike. She shares how women have shaped her journey, what she’s learned as a stepparent, and why redefining motherhood could be one of the most powerful ways to change how we lead.

Finding Power in Kindness and Ambition

Across a career spanning continents and sectors, Doriena has met many remarkable women. But the ones who made the most impact didn’t shout the loudest.

“What stood out was their ability to lead with balance, strength, and integrity,” Doriena recalls. “Whether I was working in Europe, the Middle East or here in Australia, they showed up with calm, consistent leadership. They didn’t compromise their values to get ahead,they embodied them.”

Growing up, ambition wasn’t something encouraged in girls. It was often laughed off or shut down. But an early-career mentor, a woman in leadership, shifted that narrative.

“She told me something I’ve never forgotten: don’t let someone else judge the scale of your ambition, and when they do, don’t let it make you bitter. Stay fair. Stay open. Keep going.”

It’s a philosophy that’s stayed with Doriena. One that reminds us that ambition doesn’t have to be loud to be powerful, and that kindness and strength are not opposites, but partners.

On Choosing a Different Path – and Still Showing Up Fully

Though Doriena chose not to have biological children, she became a stepparent to two daughters in a blended family, and that decision shaped not only her personal life but her leadership style.

“I chose to focus on being a strong and stable presence for the girls,” Doriena shares.

“It also meant I could channel energy into my career and eventually become the main breadwinner. It was a conscious choice, and not always one that others understood.”

Some of the harshest judgments came from other women. But she stood firm in her belief: you don’t need to give birth to someone to love and support them like a parent.

As both a stepparent and mentor, she’s learned the power of presence and perspective. “I try never to tell people what to do. I offer my view and my experience. But I leave the choice to them. That kind of support, that respects autonomy, is essential in parenting and leadership.”

Some of the hardest moments Doriena has experienced have come from the sidelines – watching someone you love make a painful choice you can’t protect them from. “But those are often the moments people grow the most. Your job is to stay steady, stay close, and let them figure it out. It never gets easier, but it’s necessary.”

Mentorship as Modern Mothering

When asked about her role in supporting the next generation, she sees it as an act of reflection and belief.

“Sometimes people just need someone to reflect their strength back to them. To say: I see what you’re capable of, even if you don’t yet.”

Resilience is another core lesson Doriena tries to pass on. Life is messy, nonlinear, and imperfect. And that’s okay. “Setbacks are inevitable. But failure isn’t final. We need to build spaces where people can test ideas, try things, and feel safe getting it wrong. That’s how confidence is built – through belief, experience and freedom.”

In a world that often values speed and perfection, Doriena advocates for something deeper: the courage to grow slowly, thoughtfully, and with purpose.

Redefining Motherhood in Leadership

To her, the word “mother” isn’t limited to biology. It’s a verb, a mindset, a form of leadership.

“In business, mothering can look like mentoring with patience. It can mean creating safe spaces for others to speak up, or advocating for someone when they’re not in the room.”

But she’s quick to point out that we need to rethink the language around it.

“For too long, mothering has been associated with softness, often undervalued in professional spaces. But mothering at its best is profoundly strong. It’s about holding space, building resilience, and helping others realise their potential.”

It also means taking a stand. Saying no to toxic behaviour. Refusing to play into behind-the-scenes commentary that tears others down. “If we say we value transparency, we have to live it – even when it’s uncomfortable. Leadership should reflect our values, not just our KPIs.”

The One Piece of Advice She Hopes Young Women Take to Heart

“Be confident in what you know… and humble about what you don’t.”

Women are challenged more often, Doriena notes, and asked to prove themselves in ways their male peers are not. But confidence isn’t arrogance. And humility doesn’t mean self-doubt.

“You don’t need to justify your choices to anyone. Just make sure they’re rooted in kindness, in integrity, and in your own truth. And don’t stop there. Seek out people who see the world differently from you. That’s where real growth happens.”

This Mother’s Day: A Celebration of Quiet Confidence

For Doriena, confidence isn’t always loud. Sometimes, it’s steady. Sometimes, it’s deeply personal.

“This Mother’s Day, I hope we can celebrate the women who lead with compassion and intention. The ones who uplift others quietly, the ones whose impact is felt more than seen.”

In her view, womanhood doesn’t need to fit a mould. Neither does leadership. “We have the power to shape our lives in ways that not only serve us, but make space for others to thrive too. That ripple effect? It matters. And it starts with how we choose to lead.”

Lessons in Love, Leadership and Legacy

Mother’s Day has never been just about flowers and cards. It’s about the women. Mothers, grandmothers, aunties, stepmothers, chosen family, mentors, partners. All who show up, shape us, and stay with us long after we’ve left home. This year, we’re spotlighting real stories from our community to celebrate the resilience, wisdom, and influence of the women who’ve made us who we are.

We recently connected with some of our community members for an in-depth discussion about the women who have impacted their lives, and how that has shaped who they are today.

Special thanks to our contributors:

Strength, Sacrifice, and the Unseen Load

We know many of the women in our lives carry an emotional and physical weight that often goes unspoken, but never unnoticed. That strength is what shapes the character of those around them.

Masseh remembered a defining moment from childhood:

“Mum was the only one who decided to stay put, rent a small place, and focus on giving us the best opportunities while sacrificing an awful lot along the way.”

Jaya, too, shared the depth of sacrifice that comes with parenting and leadership:

“Sometimes as a mum, you wear the burden of guilt — wanting to be everything to everyone. But over time I’ve learned it’s not about doing everything, but being present where it matters most.”

This invisible labour, emotional, mental, logistical, is often underappreciated, but it’s foundational to how communities and workplaces function. These reflections call for a deeper recognition of that contribution.

Leadership Beyond the Boardroom

The most influential leadership doesn’t always come from titles or authority – sometimes, it’s lived quietly at home. Grace reflected on her mum’s subtle yet powerful presence:

“My mum never tried to be the loudest in the room, but her voice always carried.”

This kind of grounded leadership, rooted in values and quiet consistency, shaped how these leaders now show up in their own roles. For Jaya, motherhood and executive leadership are inherently connected:

“As a parent, I’m always thinking about the legacy I’m building for my children. But as a leader, that thinking has helped shape how I build teams, lead change, and invest in people.”

The lesson? Leadership is not about hierarchy. It’s about responsibility, impact, and showing others what’s possible through your actions.

Redefining Motherhood, Family, and Care

Not all mothers are biological. And not all families are traditional. One key sentiment discussed with our community members was about redefining what motherhood and family mean, and how broadening that definition only adds more meaning.

Doriena offered a powerful reflection on step-parenting and mentorship:

“Motherhood isn’t just about biology — it’s about showing up, about being present, and about leading with kindness.”

Masseh echoed this sentiment through the lens of his upbringing, where his mother took on both parental roles:

“While my cultural heritage was rooted in a tradition where men led, it was my mum who stepped into the role of both mother and father.”

These stories show us that care, love, and leadership don’t follow a set path — and that family is defined by connection, not convention.

Legacy in Action

In the lead up to Mothers Day, our community members reflected on the values passed down by the women which have not only shaped their personal lives, but also their entire careers. They inform how these leaders make decisions, hold boundaries, and mentor others.

Grace, for instance, shared that her mum’s integrity continues to guide her daily:

“She lived by her values and that’s what made her a true leader in my eyes.”

For Masseh, the influence of his mother’s leadership is something he carries into every room:

“Not a day goes by where I compromise my choices or priorities. I carry her strength into every room I walk into.”

Jaya echoed this, explaining how her legacy as a mother and leader intertwines:

“I want my kids to look back and say, ‘My mum was strong, but she also cared deeply.’ That’s what I want for my team too.”

These stories remind us that values aren’t taught once, they’re modelled over time. And when passed down, they become powerful tools for generational and cultural change.

This Mother’s Day

Motherhood is leadership. It’s care. It’s resilience. It’s choosing to believe in someone before they believe in themselves. This Mother’s Day, we honour the women who raised us, inspired us, challenged us, and built futures through their everyday courage.

To every mother and maternal figure, thank you. We are better because of you.

Read each contributor’s full reflective article:

The Path to the C-Suite: Lessons from a Chief Customer Officer

For many tech professionals in customer-facing roles, the path to executive leadership isn’t always clear. Yet for Alexa Kane, Chief Customer Officer (CCO) at Felix, a decade-long career spanning customer support, onboarding, customer success, partnerships, and operations laid a strong foundation for her transition into the C-suite.

From Hands-On to Strategic Leadership

Alexa attributes her career growth to a willingness to take on challenges beyond her core responsibilities. Her early roles required her to work cross-functionally, providing insights into how different business units operate together. However, stepping into the C-Suite required a shift, learning to trust her team’s expertise rather than trying to be hands-on in every function. Moving from lean, high-attrition environments to executive leadership meant focusing on strategic objectives, resource planning, and business growth rather than day-to-day operations.

“Putting my hand up for different projects and learning beyond my immediate responsibilities was a game-changer,” she explains. “Working cross-functionally and understanding how different teams contribute to the bigger picture gave me a wider perspective that I still rely on today.”

A key learning experience came from being on the receiving end of SaaS solutions. As the decision-maker for customer tools, she gained valuable insights into onboarding, service transitions, and pain points… perspectives that now shape Felix’s customer experience strategy.

Challenges, Adaptation, and Leadership Growth

Joining Felix meant stepping into a new role and company where she would need to use her strong background in B2B SaaS to understand new industries and familiarise herself with the problems the Felix platform solved. And she would have to do it quickly! Rather than seeing this as a limitation, Alexa leveraged her experience in B2B SaaS and operational leadership. By analysing systems, processes, and growth opportunities, she found ways to contribute beyond the target industry knowledge.

“Rather than trying to become the expert overnight, I leaned on the subject matter experts around me while focusing on what I knew best – optimising systems, processes, and team structures,” she says. This approach not only helped her transition successfully but also reinforced the importance of trusting and empowering her team.

Managing Imposter Syndrome and Non-Linear Career Steps

Alexa acknowledges that imposter syndrome is prevalent at all levels, particularly among women. She combats self-doubt by seeking feedback, reflecting on achievements, and challenging negative self-talk.

“Negative self-talk is something I’ve had to actively work against. Recognising it and consciously shifting my mindset has helped me push through moments of uncertainty.”

She also emphasises the value of taking non-linear career steps, moving sideways or even backward at times to develop critical new skills. These decisions, while unconventional, ultimately accelerated her career.

Advice for Future Leaders

For those aspiring to executive leadership, Alexa’s advice is clear: embrace challenges outside your defined role, be proactive in optimising team performance, and balance efficiency with empathy. She stresses the importance of strategic time management, effective delegation, and adaptability, key traits that distinguish functional leadership from C-suite leadership.

1. Step outside your comfort zone. Raise your hand for projects beyond your direct role. The experience you gain will accelerate your career faster than you think.
2. Seek to learn from leaders in other departments. Ask questions and understand the functions, goals, priorities, ways of working and thinking from divisions such as Finance and Engineering. This will be a huge contributor to developing your wider business acumen.
3. Balance data-driven decisions with people leadership. Efficiency and effectiveness are critical, but so is building a strong, engaged team. Don’t underestimate the impact of culture.
4. Be strategic with career moves. A lateral or even backward step can sometimes be the smartest move for long-term growth. If it builds new skills, it’s worth it.
5. Own your achievements. Women, in particular, need to get comfortable acknowledging their successes. Take credit for your contributions.
Develop strong time management skills. The jump from team leadership to business function leadership requires a shift in prioritisation. Being ruthless with your time is essential.

A Journey of Adaptability and Impact

Reflecting on her career, Alexa is proud of her adaptability and openness to new opportunities. “I never had one rigid end goal. I let my career evolve naturally, and that’s what led me here.”

She also recognises the significance of her current role. “Being the first female executive at Felix and the first Chief Customer Officer advocating for customer experience at the executive level is something I’m incredibly proud of.”

For those looking to follow a similar path, her message is clear: Leadership isn’t about knowing everything, it’s about learning, adapting, and trusting in the expertise of those around you.

Introducing the 2021 Executive Leader of the Year, powered by Avanade, Tracy Whitelaw!

Tracy Whitelaw won this award alongside Professor Mary Foley AM.

Tracy Whitelaw is the Chief Digital Officer at Local Government Association of Queensland (LGAQ), leading the digital transformation and data maturity of 77 Queensland councils to help the councils better serve their communities. Under her leadership, LGAQ are setting up the LGAQ Innovation Lab, powered by Telstra, and in conjunction with Google, Facebook, local startups and universities.

The judges were particularly impressed with Tracy’s use of technology to serve the community and drive innovation across local government.

We were thrilled to talk to our 2021 Executive of the Year about her winning entry, career and thoughts on diversity in digital.

Congratulations Tracy! You have no doubt had an impressive career so far, but tell us, who is Tracy the person?

Oh this is a great question! I am not sure I’m that much different from anyone else. I’m a wife, mother, nonna, daughter, self-professed geek, nerd, gamer, lover of learning and gadget fan to name but a few parts of me. I’m also a Scozzie – Scottish Australian – having come here in 2007 and proudly calling QLD home.

What is something that not many people know about you?

A lot of people don’t realise I’ve been with my wife for 23 years, married for 3 of those and that I’m a nonna to an 8 year old and a 6 year old, Jaxon and Aria who are the absolute light of my life. When people find out they usually say “you’re way too young to be a nonna!”! But I am, and that’s a story for another time!

Welcome to WID Awards Alumni! We want to know… what does winning this award mean to you?

I am so honoured to have won this award, it was completely unexpected for me. It means a lot because I’ve seen the ripple effect that it’s had on my friends, family and professional network. My family have been so proud and so excited to celebrate the win with me and my friends and team at work have gone all out to congratulate me and continue to remind me of the great achievement. Similarly, I have had so many people in my network reach out and I hope that they can see that it’s possible for them to win something so amazing too.

It is commonly recognised that there are fewer female leaders in digital and technology. How did you end up working in this industry?

I feel like I accidently got into it! I had a keen interest in digital communications in my undergrad degree and I’ve always been a bit of a digi-nerd since I was a kid, where I always had the latest computer or gaming device. When I moved to Australia I took a job as a content writer for a startup company who created AI chat bots (back in 2007!). In that role I quickly evolved into their Chief Knowledge Engineer and we created chatbots for companies like NASA, AMP, NAB and more. From there I was all in on digital solutions and digital communications and I combined both working as one of the first Social Media Specialists in local government for Brisbane City Council in 2010. After that, my career really just continued to evolve across the digital ecosystem and I’ve been focused on getting to a Chief Digital Officer role which I achieved in 2020.

We were inspired by your remarkable journey and evident admiration you have from your team. In a bite-sized summary, what does leadership mean to you?

Leadership is an honour, not a right. For me it’s about trusting your team to do the job they were hired to do. My role is really setting the vision and helping us get where we’re going. It’s about supporting them when they need it and getting the heck out of their way to let them shine. I think alongside trust, the biggest part of leadership is listening. I learn as much if not more from my team than they learn from me I’m sure. The trick is to hear them and action things where you can, it’s important to show you’re supporting them and always be there to get in the ring with them when they need you to. Roll up your sleeves and show up for them like they do for you.

The pandemic has been a challenging time for many leaders. How have you managed to keep your team engaged through COVID?

I am a big fan of ongoing communication with my teams whether that’s face to face or online. I have regular one on ones, team meetings and daily chats. We continued this through COVID, by ensuring that we stayed engaged online by having regular meetings, social events like trivia, coffees and more. We are a team that talks a lot, so staying engaged during COVID was an extension of what we’d normally do, but with a little more check-in time to ensure people weren’t feeling isolated or struggling.

What is one thing you wish someone told you about what a career in leadership is like?

I wish someone had told me that it’s okay to not always know what you’re doing or whether the decision you’re making is going to turn out positively. It’s hard, but being in a leadership role means people need you to sometimes make the hard calls and you can only do what you believe is right, with the knowledge you have available to you at the time.

What do you believe is the importance of industry awards such as the Women in Digital Awards?

It is important to continue to showcase the amazing work women are doing in this space because it does continue to be dominated by men. I think that seeing so many amazing women being nominated or winning is inspirational to other women who work in the digital field. Also, I think having the opportunity to showcase the work you’re doing on a national stage is wonderful. I’ve had so many people across Australia (and the US) reach out to me to congratulate me, so getting to put the work that local government in QLD are doing in digital under the limelight like it has, has been extremely important.

Who is your professional inspiration?

I’m a big fan of Gloria Steinem because I love that she led the way for the feminist movement and still continues to passionately advocate for that. I like that she carved a path for women to have a seat at the table, to fight for equality and that she embraced diversity at a time when many didn’t. She fought to have women of colour and lesbians considered as a key part of the women’s equality movement. I am inspired that she recognised diversity brings strength and is something that should be the minimum we’re willing to accept when it comes to our professional environment.

What’s your most recommended business or leadership resource?

I love reading academic journals and books. I’m a big fan of Brene Brown when it comes to leadership because I feel like I can connect with her empathetic and vulnerable leadership style. I like academic journals because I’m a bit of a learning nerd and like to study, so they work well for me. Also, I really cannot underestimate the power of Linkedin which I’ve become a massive fan of over the last few years. It is great for connecting and learning more about what’s happening in your field.

In what ways do you think diversity is important to someone in a leadership role?

It is critical. Diversity in your team will bring diversity of ideas. You can’t expect to deliver a good product or service to your customers if you have people lacking diversity making the decisions. We are all different and we should embrace that. As a woman in digital and as an out lesbian for many years, I have always felt I’ve been in the ‘diverse’ category, so I always strive to ensure I bring a wide range of diversity to every team I have with the people I employ. We all deserve a seat at the table.

What do you think can be done to improve diversity in the digital industry, particularly in more leadership positions?

If you’re in a position of leadership, make the difference. Help others into the same position. The excuse ‘we couldn’t find any females/indigenous/people of colour’ during the recruitment phase is one that needs to die. Change your recruitment process. Alter your adverts. Amend your targeting. Make the commitment to actively seek diversity and every chance you get, look to create a space for someone who is different from you. That’s where the magic happens. I’m a little tired of seeing the bro club in so many digital organisations and of seeing the ‘male, pale and stale’ on executive teams or boards. Not to say they don’t have a space, but just not ALL the spaces.

What tips do you have for early-in-career professionals aspiring to achieve leadership positions one day?

I never thought I’d be a leader as I was painfully shy during University. I couldn’t even show up for group work as it would make me so anxious. I also hated public speaking. So my advice would be, don’t count yourself out. Surround yourself with people who support you and who you can learn from. Don’t see them as competition, look at what you can learn from them and offer your own skills and expertise to them. There is always something you can bring to the table, find what it is and work on improving it. Also, don’t take critique personally (which is really hard!), use it to get better.

What technology development is most exciting you at the moment?

I am the founder of a VR/AR company called HavenXR and I’m extremely excited about the potential for the metaverse in its many forms, not just the Facebook element! We’re working on pushing the limits of technology to create a fully immersive VR/AR location-based entertainment. HavenXR will entirely immerse participants in a new sensory experience where technology and content are developed from the ground up to create an exciting experience and that’s just the beginning. This is what’s really exciting to me at the moment in terms of technology development and I’m so keen to see where this goes.

Once again, congratulations Tracy Whitelaw on this accomplishment and thank you for taking the time to chat with us!

Want to get involved with the 2022 Women in Digital Awards? Register your interest here so you never miss an update!

To read more Q&A blogs from our line-up of Women in Digital Award Winners, head over to our blog and keep an eye out for more success stories on our Facebook and Instagram. You can also see our full list of winners here.

Inspired. Motivated. Focused. Three words summarising how I felt walking out after two days at the Liquid Learning, Women in ICT and Digital Leadership Summit 2019.

I’m Emma Judd, Group Marketing Manager at Place Design Group and I was the lucky winner of the Women in Digital LinkedIn competition, to attend this Summit from July 23 2019 to July 24 2019.

You may have seen, I took over the @womenindigital Instagram Stories for the duration of the conference and can view my stories on their highlights here.

While it was two days jam-packed with an amazing lineup of speakers, the below will give you a brief insight and share some knowledge nuggets and relatable advice I personally took from this event.

DAY 1: 23 July

On day one of the summit we heard from some fantastic speakers, with the line-up including:

Joanna Murray, Program Manager, Transformation & Innovation, Boral
Chris Locke, Chief Information Officer, Flight Centre
Deb Assheton, Expert Facilitator, The Amplify Group
Wendy Bryant, Chief Information Officer, Transport for NSW
Keli Saville, Regional Head of Data, AsiaPac, Vanguard
Niamh Collins, General Manager, Digital, HFC
Jade Carson, Director, IT Investments, Department of Education & Training
Kirsty McKay, Group Manager, Program Delivery & Digital Transformation, Coates Hire
Katie Payten, Director, Technology Assurance & Governance, Australian Securities & Investments Commission
Kylie McLean, Chief Digital Officer, Australia & New Zealand, IBM
Simon Noonan, Chief Information Officer, SportsBet

The first day, the first speaker at a conference is always exciting and generally sets the tone for what you can expect and Joanna Murray, Program Manager, Transformation & Innovation at Boral, did just that.

Setting us up for the day, Joanne asked us to reflect back to the start of our careers. Did we know what we wanted to be, and how we planned to get there? I know myself. I definitely had a plan and thought it would go a certain way but reflecting back, it was actually a very different path I’d taken. I think this is a really positive thought to reflect on, especially if you are a mentor or in a leadership role guiding your team through their career journey.

My favourite quote from Joanne’s presentation was, “Great leaders don’t think they’re great; great leaders think they’re human.”

From career reflection to career reflecting. Chris Locke, Chief Information Officer, Flight Centre, shared some great career advice which I’ve shared below:

Don’t be afraid of trying different things in different industries
Make a plan and make it happen
Be resilient, but patient
Get experience – think outside the square

This was also a lovely flow into the third speaker, Deb Assheton, Expert Facilitator, The Amplify Group, who spoke on the importance of true self-confidence, the value of vulnerability and gratitude along with self-awareness.

A nice reminder that Deb left us with was that the struggle ends where gratitude begins. Practising daily gratitude makes us 5-10% happier, and costs us nothing.

“What are you grateful for today?”

I think one of my favourite, most thought-provoking parts of the day was Wendy Bryant’s presentation. Wendy Bryant, Chief Information Officer, Transport for NSW, spoke on ‘Unconscious Bias’. To explain this, Wendy made this really relatable asking us all to discuss at our tables if there were any roles we automatically associate with a man or a woman; knowing perfectly well that both genders actually worked in that particular role. For example, when one thinks of a pilot, a doctor, a nurse or a kindergarten teacher, does one stereotype a particular gender? Needless to say, most people, by default of unconscious bias, did so.

Wendy also reflected on her time as the only woman in an IT team working with all men. She refused to be the ‘cake cutter’ at workplace celebrations, as the default was to ‘leave it to Wendy because she was the woman’. Reflecting on our own workplaces, I feel there is so much that can be consciously done or implemented to improve this default gender bias. Some ideas Wendy shared with us included:

Unconscious bias training
Focus on bias in AI – change your Siri voice to male
- I found this topic extremely interesting. Here is an article from Google that discusses it in more detail.
Specific actions on diversity in hiring processes and opportunities

Post lunch, we returned to the room for a panel discussion on ‘Whether work-life balance is possible?’. And great news – it is! And here are the panellists’ top tips for making it happen:

Find what works for you. If you play a sport or enjoy gym as an outlet – prioritise that and make a routine that works.
Plan holidays in advance and stick to them – If you’re busy, it’s easy to not plan your downtime, but time with family and friends is important. Book it in. Booking it in advance gives you something to look forward to.
Don’t hesitate to raise your hand if you need help. A great tip. Learn to delegate and ask those around you for help when needed.
Work smarter using smarter working techniques. Again something to Google, but what it comes down to is the fact that we all have 24 hours in a day. Use them wisely. The one thing money can’t buy is time.
As women in leadership, WE need to support flexibility. This is so important. If your team comes to you wanting to discuss flexible working options, be the change. Listen to their request and see what may be possible.
Flexibility in the workplace. Break down the barriers and become outcomes-based. This is such a positive and practical way to frame this thought process, as just because someone sits at their desk all day, it doesn’t mean they are being any more productive than someone working from home. Change the focus to be on outcomes, not on the number of hours sitting at a desk, and encourage flexible working arrangements.

The final two presenters for day one, Kylie McLean, Chief Digital Officer, Australia & New Zealand, IBM and Simon Noonan, Chief Information Officer, SportsBet, touched on workplace culture. Kylie really drove home the message that as leaders, it’s so important to create a culture that gets your team to thrive. This was a fantastic leeway into Simon’s Case Study around transforming workplace culture, with SportsBet as an example. Honestly, SportsBet sounds like an amazing place to work with a fantastic culture. Guided by its purpose, and underpinned by its values, SportsBet doesn’t just have its values hung on the wall; they live its values, which makes all the difference.

DAY 2: 24 July

Inspired from day one, excited for day two and it did not disappoint. The fantastic line-up of speakers included:

Stuart Harrison, Chief Information Security Officer, Medibank
Megan James, Chief Executive Officer, Australian Data Centres & President, Women in IT & Communications
Arabella Macpherson, Founder & Communications Coach, Resonate Communications
Jade Carson, Director IT Investments, Department of Education & Training
Brendan Mills, Chief Information Officer, NIB Health Funds Limited
Sarah McCullough, Head of eTech Operations, Essential Energy
Kathryn Porter, Director, Customer Experience, Cisco
Joyce Harkness, Chief Information Officer, Avant Mutual Group Limited
Kirsten Murray, Director International, Faculty of Engineering & IT, the University of Technology Sydney
Catherine Nolan, Director & Principal Coach, Gender Gap Gone

Stuart Harrison, Chief Information Security Officer, Medibank, kicked-off day two proceedings by sharing some words of wisdom about realising your leadership potential. A key theme that came through reflecting on day one was to show vulnerability. As leaders, you do need to stay strong for your team, but vulnerability is not a sign of weakness, but a sign that you are human. Showing vulnerability can often lead to building rapport and relationships with your team. A really lovely reminder for all leaders.

From the importance of vulnerability in leadership to the importance of resilience as leaders. Resilience was the topic Megan James, Chief Executive Officer, Australian Data Centres & President, Women in IT & Communications, covered in her personal career journey she shared with attendees. Megan is a very inspirational woman, and since the conference, I have shared parts of her story with many of my colleagues. They say you may not remember what people say, but you will always remember how they made you feel. In this case, I remembered what Megan said because of how it made me feel and how much it resonated. If you get the opportunity to hear Megan speak, I would highly recommend you take it and hear her story first-hand. I will share my key takeaways from Megan’s presentation below and hope you take some inspiration from this too:

Stay in your lane and stand up for what you believe in – no matter what
Always hold true to your values – above all else
Value your soft skills – emotional intelligence
Be present and always show up
Everyone has a story – so listen
Engage with people – see how you get the best out of people – allow the creative opportunity
Don’t compromise on any of the above

As leaders and mentors, it’s always useful to have references or tools to provide the best possible guidance and advice to enable meaningful conversations with your teams and mentees. Arabella Macpherson, Founder & Communications Coach, at Resonate Communications shared with us some great tips for unleashing your power as a mentor. I’ve summarised them below:

Coaching
- Ask questions
- Make suggestions
- Share experiences
Chunking
- Use chunking to open up or delve deeper into topics
Matching
- Give all of your attention
- Match 60%: physically and vocally
- Repeat words and phrases back to show acknowledgement

Towards the end of day two, the discussion changed to be more around the future of work. Jade Carson, Director of IT Investments, Department of Education & Training, spoke passionately on the topic of engaging and attracting future female leaders to IT roles.

Some ideas and strategies Jade touched on started right back at engaging young girls to show interest in IT. Whether that be at home, at school or at play. It’s also about attracting girls and women to a career in IT by changing the image/perception of tech, promoting meaningful careers and addressing the unconscious bias. On top of this, growing the focus on the culture around tech, closing the confidence gap through training and education and having strong female mentors or sponsors will help attract female IT talent. Jade concluded that we should keep a focus on culture being equitable and reflective of diversity. And that job design or redesign for flexibility is important. Overarching, she highlighted female role models across the IT industry is key.

Continuing the future of work discussion, panellists’ thoughts covered:

The importance of business and IT partnerships – with the increase in technologies in the workplace, it’s important for businesses and IT leaders to work closely for the best possible outcomes
Portfolio careers – showing depth and breadth of experience
Being location agnostic – it’s not about where you’re physically working from. With technology, you are enabled to work from anywhere. This also ties into the earlier discussion around being outcomes focused.
Gig Economy – presents great opportunities but also new challenges

And that’s a wrap! Catherine Nolan, Director & Principal Coach, at Gender Gap Gone, was our facilitator across the two-day summit and presented a great summary of the insights from across the event. A few practical tips she left us with include:

Create a Vision Board – use Pinterest or Canva to get started. If you see it, you’ll achieve it.
Create your 40-page resume – a dumping ground for YOU only. List examples as they happen so that when the time comes, you have the content and are ready to apply for that dream job.
Watch the Amy Cuddy Ted Talk – ‘Your body language may shape who you are’

There were honestly so many fantastic insights and inspirational moments over the two days. I hope this blog post shares just some of that post-summit magic with you all.

Thank you for reading.

Emma Judd

Instagram: @emajudd

LinkedIn: https://www.linkedin.com/in/emajudd/

Do you have more insightful leadership tips? Share them in the comments below.

httplegacy.womenindigital.orgwp-contentuploads201811Julie-Trell.png.png

Describing herself as a Human API—connector of people, programs, and ecosystems—Julie Trell is the Global Head of muru-D, SheEO Australia Lead, and self-confessed technology junky. Having worked for some of the biggest technology companies across the globe, including the multi-award winning social enterprise Salesforce.org, Trell is a true leader in the digital realm, known for her solid sense of how, and when, to connect new founders to global resources.

Passionate about both education and innovation, Julie Trell was recently recognised as UQ Business School Leader of the Year at our annual Women in Digital 2018 Awards Gala. Here, we speak to Trell about the dynamic (and often addictive) nature of the digital realm, and learn more about her famously playful approach to leadership and change.

Women in Digital: What do you consider to be the positives, and potential negatives, of living in the digital era?

Julie Trell: Well, it helps with ease of life and making things easier, and more efficient. But then on the other side of things, there’s a risk of an addiction to it, and that’s not healthy. So it’s a great tool to solve problems, a tool to connect, a tool to make the world feel smaller, and the flip side is, is it compromising our humanity? And our ability to be empathetic?

WID: What are some digital tools that affect your day-to-day, and how do they maximise your productivity?

JT: We use DocuSign at muru-D daily. I recognise how simple DocuSign is—signing documents without having to fax or mail. These are the things that simplify the work process. In addition being able to find answers to questions without having to ask someone or go to a library makes for a faster learning opportunity. I think technology allows us to become better, or more critical, thinkers, or least I hope so. It just makes work life easier, allowing you to get things done faster.

WID: Can you tell us more about your role as Global Head of muru-D?

JT: I was brought in by Annie Parker, my predecessor, mentor and now good friend. Muru-D was started to ignite the startup ecosystem in Australia five years ago, and we’ve done that. We were one of the first, there were only two or three accelerators when we started, and there are so many now, which is really exciting. Many people are getting into the startup world to become an entrepreneur, because the traditional path of going to college, graduating,getting a full time job and then staying at a corporate for twenty years has changed.

My role is to create a space where we can bridge the corporate world and the startup world, to create opportunities, to create innovation, and to create a thriving Australian economy that’s fuelled by innovation, technology, and entrepreneurs.

We’ve been around for five years, and so now it’s exciting to see what’s next. There is a lot of opportunity for change, so in terms of the future of what it looks like next, we have an exciting opportunity to redesign that.

WID: Throughout your career you’ve worked with some of the biggest technology companies in the world. What are some of the biggest changes you’ve witnessed in the way we use technology in the workplace?

JT: I was very lucky to “grow up” at Salesforce, starting there when there was only 100 people. When I first met Marc Benioff, CEO of Salesforce, the terms SaaS or Cloud Technology weren’t even invented yet. So being on the cutting edge of that development, and working with an incredibly innovative leader and company that set the bar so so high, and working with people who not only reached the bar, but exceeded it was an amazing and incredibly valuable experience. Coming to Australia was exciting for me, because it was an opportunity to help move the bar here, and to get companies and startups and founders to achieve what is actually possible, challenging people to do that, and helping them to use the right tools, resources, smart capital and networks to do so.

WID: At our recent Women in Digital 2018 Awards Gala you were recognised as UQ Business School Leader of the Year, and were commended for your playful approach to leadership and change. Can you tell us more about your personal leadership philosophy?

JT: I think leadership is about creating a safe space to nurture a growth mindset. Also, a place to allow for failure, and embrace play, curiosity and experimentation. I tend to lead with a democratic leadership philosophy. I believe everyone should have equal say in the team, or, they should at least be heard. I value participation and collaboration within and without the team. The reason I first went into teaching was to be the catalyst for the lightbulb to go on, and I thrive to see that happen in my team, with the founders and their companies, as well as within the corporate environment of Telstra. My success is experiencing the success of others through their interaction with me, my team, and the programs we lead.

WID: You are known for your passion for education and innovation. What advice would you give women working in the industry regarding keeping up to speed with digital best practice?

JT: Speak up, speak out, and find a network. If you sometimes feel like you have dumb questions, they’re not dumb questions, because someone else has got the same questions as you have. And not being afraid to ask for help is huge. Humans in general are a lot more keen to give and to help others than we think, but that doesn’t work if no one is asking for that help. So, as women…I just think not being afraid to ask is so important.

WID: You are the current Australia Country Lead for SheEO. Can you tell us more about how this global initiative helps to transform how we finance, support and celebrate female entrepreneurs?

JT: At SheEO our goal is to get 500 women across Australia to contribute $1100 into a fund for female entrepreneurs. The women who contribute that money are called Activators, so you’re activating your buying power, your capital, and your network. It’s not just writing a cheque and walking away, you’re actually engaged with the process. As an Activator you get to select which five ventures will receive this 0% interest 5-year loan. It’s a perpetual loan that, once paid back, can be loaned out again and again. And it’s creating this perpetual flow of capital to women, from women, who really believe in the products that are being created; that believe in the founders themselves. Most of the companies that are chosen offer some sort of product or service that will make the world a better place, and that’s a big focus. What it really creates is this ask/give network, so that activators who participate in this fund can ask one another for help as well.

There are [also] a lot of other wonderful initiatives helping and supporting women entrepreneurs, and we’re here to work with them. I’ve already had conversations with Scale Investors, with Head Over Heels, with SheStarts. You know, this is not about us doing another competitive thing, this is about all of us playing together.

WID: What do you love most about what you do?

JT: So, the first response that came into my head—and it’s the reason why I did go into teaching—was that aha! moment. Sharing a moment with someone where they learned, or where they failed, and learned from that failure, so that they knew how to do it differently, or knew how to do it awesomely next time. The other thing that I love doing is connecting the right people with one another. I don’t know everything about everything, but what I do know is how to find the right people for the job at hand, and to help them connect and help one another.

WID: What piece of advice would you give to a woman who aspires to work in the digital realm?

JT: There are so many resources out there. But if there is something that you believe in, do it. I remember when I first started working as a technology specialist at a middle school, I had no formal technical training, and yet I was fixing and maintaining the computer networks of the school. I was literally doing things like pulling out the motherboard of the computer, smacking it with my palm, and putting it back in, and sometimes that would work. But I would also go to sleep thinking about some of the problems I had encountered with computers, and I could literally feel the synapses forming in my head trying to solve for the issue, and I was learning. The reason I am telling that story is, getting into digital, or getting into technology, if you’re eager to learn about it, as soon you start to learn you can feel that growth almost immediately.

WID: So it’s really one of those industries where you learn so much by doing, and by being involved?

JT: Yes, exactly. And yet, there’s that whole imposter syndrome, I get it, I have it everyday. I have that voice in my head, too, and I’ve named her, her name is Beatrice. She’s getting a lot of play lately because I’ve been talking about her a lot, so hopefully that’s enough to get her to sit down and to just let her do her own thing and stop bothering me. And then you move on, and you ask questions again. It’s about being confident and doing what you believe you can do.

WID: You describe yourself as an avid technology junkie. So we have to ask; what’s one app you can’t live without?

JT: Any kind of a text (based) app, that kind of a communication tool. Whether it’s WhatsApp or text. So I can communicate to people that I wouldn’t be able to otherwise, so I have one network on Telegram, and I’m on WhatsApp, and on text.

Check out more of our Q&A’s over on our blog!