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The 3 Biggest Content Mistakes Brands Make Online

How long do you think it takes for a potential follower or customer to decide whether your brand resonates with them? 17 seconds of scrolling your Instagram profile? One minute on your website? The stark reality is a lot more sobering. According to researchers at the Missouri University of Science and Technology, it can take

The Art of Storytelling

By Phyllida Yeo With more and more content filling up our walls, inboxes and increasingly busy lives, storytellers have to pick up their game. Now, captivating, authentic and emotionally charged stories are king — anything less simply won’t cut it. For seasoned pro, Cas McCullough, great storytelling is a passion. Starting as a graphic designer

How Working Less Can Help Your Business

By Lani Pauli, Deane & Co Yep, you read that right! While it seems counterintuitive, working less and finding more balance in your life can actually have a positive impact on your business. Thanks to social media and the fact that in this digital age you can work almost anywhere at any hour, there can

By | 2018-06-12T22:59:50+00:00 June 12th, 2018|Categories: Blog Posts, Recommended|Tags: , , |0 Comments

The Long-Term Value Of Having A Blog

By Lani Pauli, Deane & Co The notion of including a blog on your business website can seem like a big commitment, especially if you’re not a natural writer. But let me tell you, having an active blog can be one of the most unexpectedly powerful elements in your business arsenal. Case in point, a

By | 2018-06-12T22:52:53+00:00 June 12th, 2018|Categories: Blog Posts, Featured|Tags: , , , , |0 Comments

What is the Sales Funnel?

By Jen McKinnon Often used to distinguish the types of content necessary for your brand strategy, as a concept, the sales funnel helps marketers and business owners understand the customer journey. It is also a useful tool that, when properly implemented across your digital marketing strategy, can fast-track your business success. Comprising of four stages,

6 Ways Job Sharing can Boost your Digital Career

By Kathy Wilson It wasn’t all that long ago that seeking part-time work was like hanging a sign across your LinkedIn profile saying “not that interested in my career.” Not only was there a salary penalty but promotions suddenly became “unavailable” and career-enhancing projects would disappear like a puff of smoke. But in 2007, Tim

Content Marketing: Why your business needs a Brand Voice

By Jen McKinnon Many small to medium business owners have seemingly bigger fish to fry when it comes to marketing than developing a brand voice for their business. However, something as simple as what you say and how you say it could be the difference between many and few conversions. What is Brand Voice? Brand

Global Design Platform Canva Reaches New Billion-Dollar Heights

By Phyllida Yeo To be big, you need to think big. Canva, the hugely successful online design platform empowering everyone to unleash their creativity and design anything, is doing just that. In four short years, it’s grown from a small Sydney start up to a $1 billion valuated business — and according to Liz, Head of

Why PowerPoint is the Holy Grail in Consulting

By Sejal Jamnadas To a casual observer, it might seem consultants spend an excessive time on PowerPoint; re-sizing and aligning boxes, re-arranging slides and re-editing tag lines. We’re known for creating ‘pretty presentations’. Not only that, most people are terrible at it. ‘Death by PowerPoint’ is all too real and common — painful to read, even worse

Women & Investing: 4 Things I Would Tell My 24-Year-Old Self

By Jade Ong How do we get more women investing? The economic reality women tend to face is full of gaps – super, wages, investing – and part of closing them involves gaining the knowledge and tools necessary for tackling the inequality. It’s why we’re developing a series aimed at inspiring women to invest in